Trade Show Display Pros

  • Let There Be Light: Make Your Trade Show Booth Shine Bright With Powerful LED Counters

    What’s new in banner stands for trade shows?

    Thanks to the drop in prices of LED lighting strips, it’s now more affordable than ever to make your trade show booths attractive with powerful lighting. Learn how to add lighted counters and banner stands to make your display pop and enhance the aesthetics of your trade show booth.

    Counters: A Powerful Workhorse of a Successful Trade Show Exhibit

    Your counters are the unsung heroes of a successful trade show exhibit. They provide the space for event attendees to stop at your booth and interact with the exhibit staff. Though a trade show booth has a simple and discreet construction, it plays a crucial role in building brand awareness and recognition. Most exhibitors use a portable counter that offers multiple functionalities, such as:

    • Greeting Area: A welcoming focal point to introduce attendees to your brand
    • Registration Desk: You can use the counter for lead capturing, free giveaways, and contest signups.
    • Storage Space: A lockable safe fixed under the counter provides the ideal space for sales staff to store personal items and other valuables like cash, business credit cards, and bags.
    • Product Display: A large counter is ideal for displaying and showcasing your products. You can also set it up as a product demonstration corner or testing area.

    Why Should You Upgrade to Lighted Counters?

    The human brain is strongly wired to seek light. Several scientific studies prove that when given a choice between one lit object and one unlit object, most people (75%) will choose the brighter one. Also, it’s natural for humans to turn toward a light source instead of turning away from it.

    Armed with that tidbit about lighting and human behavior, you can see why adding strategically positioned lights to your trade show booth helps to pull in foot traffic. When you have a brightly lit booth and counter, you capture attendees’ attention as soon as they enter the hall. Your exhibit acts like a lighthouse, directing and pulling in your audience. Depending on the colors you select, lighted counters add a futuristic and premium feel to your booth.

    Lighting Styles for Trade Show Booths

    Trade show lighting strips and bulbs are available in various colors to complement your brand logo and design. Besides colors, here are a few choices for counter lighting:

    • Backlit: In this style, the entire front panel is illuminated from behind. It adds a dramatic effect to your logo and brand graphics.
    • Edge-Lit: Edge-lit counters have a more artistic and high-tech feel. It’s an excellent choice for consumer brands, restaurants, and startups to give a more fun and casual vibe.
    • Under-Counter Puck Lighting: Puck lights are bulbs tucked out of sight beneath the trade show counter’s front edge. The light shines downward to illuminate the graphic below. It’s a great choice for luxury and other upscale consumer brands.
    • Halo-Lit: These counters cast a neon glow, adding a 3D feel to the graphics on your counter.

    Make Your Trade Show Booth Pop With the Right Lighting

    Stylish, functional, and well-lit trade show counters provide a great focal point for your event booth. It makes your display bright and attention-grabbing. Irrespective of whether you’re commissioning a new booth or upgrading an existing stall, consider using powerful and affordable LED lighting to add that finishing touch to your exhibit.

    This entry was posted in General on May 9, 2023 by tsdp.

  • 7 Hidden Costs of Exhibiting at a Trade Show

    Trade shows are exciting business opportunities you don’t want to miss!

    Exhibiting at a trade show helps to raise your brand’s visibility, demonstrate your products and services, generate leads, and build long-lasting customer relationships that turn into profits. But trade shows can be expensive. It requires booking the venue, buying retractable banners, distributing free merchandise and pamphlets, and paying for booth attendees.

    While several costs are apparent, most business owners fail to factor in the hidden costs. This post discusses the top seven hidden costs of trade shows to help you better plan for an upcoming exhibition without overshooting your budget.

    #1: Furniture and Seating

    Your booth should feel welcoming and provide potential customers a comfortable space to sit and discuss with your employees. When setting up a booth, you’ll have to factor in the costs of renting tables, chairs, counters, literary racks, cabinets, and other furniture. If budget allows, you can set up an informal lounge area or martini bar to create a welcoming and relaxing ambiance for event attendees.

    #2: Drayage

    Also known as material handling, drayage refers to moving your trade show items and other related shipments from the delivery truck to your booth in the convention center. It’s a non-negotiable cost and depends on the weight of the materials you ship to the convention center. The show’s organizers provide the drayage services through union workers, and you’ll have to bear the costs.

    #3: Carpeting

    Most convention centers require exhibitors to use booth carpets so that banner stands and furniture do not damage the floors. You will need to have carpeting and the right padding beneath it. Though it’s an added cost, carpeting and other flooring materials create an inviting tone for your booth. They also provide support and comfort to your staff, who’ll be on their feet for much of the day.

    #4: Lead Retrieval Device

    You can use a physical lead retrieval device to gather the contact details of event attendees and build your business database of potential leads. Alternatively, you can use a digital mobile app to collect customer information, such as names and contact numbers.

    #5: Giveaways and Promotional Items

    Hosting a giveaway or distributing promotional items are excellent ways to drive traffic to your booth. Attendees are likelier to stop at your booth if you give them something fun and useful. Brightly colored items like light-up pens, branded caps, and bottles are popular and help increase your brand reach. That said, promotional items that attract the audience are expensive, and you must allocate a specific portion of your budget for your giveaway.

    #6: Cleaning and Trash Removal

    Trade shows usually run for two to three days or even longer. Every day, you must ensure your booth is as clean as possible to attract attendees. You can hire booth cleaners to provide vacuuming and trash removal services. Check with the show’s organizers about hiring cleaning services and the fees for it.

    #7: Hotel and Travel Costs

    When planning the budget for an upcoming trade show, factor in all booth staff’s travel and accommodation costs. Consider the air or train fare and local car hiring costs when exhibiting in distant cities and towns. Often, the show’s organizers recommend nearby lodgings at affordable rates.

    While trade shows are an effective way to promote your business, they can be expensive. Consider all the associated costs while preparing the budget.

    This entry was posted in General and tagged retractable banners; banner stands on May 9, 2023 by tsdp.

  • Top Trade Show Trends to Watch in 2023

    COVID dealt a heavy blow to the trade show sector in 2020 and 2021, but it’s making a roaring comeback in 2023, with hopes of fully recovering more completely in early 2024. Trade exhibitions are a crucial component of any company’s marketing plan. To be successful, keep up with the most recent business trends, whether you’re a seasoned exhibitor or are just starting out in the trade show world.

     

    Join us as we explore the most impactful trade show trends to watch out for in this must-read blog.

     

    Hybrid and Virtual Events

    Attendance at trade shows is dwindling while the cost of staging an actual event is rising. Many businesses are investing in virtual and hybrid events to save money, increase brand visibility, and engage attendees through media channels like social media.

     

    Interactive Activities 

    Attendees seek out more than simply goods and services. They are looking for enriching encounters. Brands that provide engaging experiences, like gamification or virtual reality, are likelier to stand out from the competition.

     

    Personalization

    There has been a move toward providing participants with personalized experiences, such as tailoring the event to their interests or giving them a chance to participate in practical seminars or demonstrations. This method can make the presentations more interesting for potential clients.

     

    Sustainable Display

    Sustainable displays are a significant trend for trade shows in 2023. Businesses interested in adopting sustainable promotional material may spend extra on more adaptable or modular trade show displays that can be recycled, producing less trash. Another choice is to offer eco-friendly giveaways, print brochures on recycled paper, or use digital media instead of conventional printed ones.

     

    Growing Use of Technology

    Trade exhibitions are rapidly incorporating technology into their events, including artificial intelligence (AI), virtual and augmented reality, social media, and digital marketing. Even though the product isn’t there, you may utilize augmented reality to provide your audience with “hands-on” product demos. The same applies to virtual reality, where users can interact with virtual settings using basic headgear. These technologies allow you to accomplish more with fewer resources because you need fewer tangible items to leave a more substantial impact.

     

    To Sum It All Up

    Any business that wants to stand out from the competition and leave a lasting impression on potential customers must stay current with the most recent trends in trade shows. You can construct a trade show exhibit that is not only physically attractive but also effective at attracting attention and generating leads by utilizing the trends we covered in this blog.

     

    At Trade Show Display Pros, we recognize how critical it is to keep on top of trade show trends. Because of this, we provide a variety of customizable trade show display stands that can be adjusted to your unique requirements and brand message. Visit us to learn more about our digital trade show displays and how we can help you make a significant impact at your next trade show.

    This entry was posted in Uncategorized on May 9, 2023 by tsdp.

  • X Marks the Spot: The Versatility of X Banner Stands

    If you’re an astute marketer hoping to leave a lasting impact on your target audience, you need a display option that is efficient and adaptable. One such choice that has skyrocketed in favor is the X Banner Stand. The X Banner Stand can take your brand or message to new heights in various settings, including trade exhibitions, conferences, retail locations, and more.

    This blog will explore the adaptability of the X Banner Stand and look at the various ways it can be utilized to make you stand out from the crowd.

    Trade Shows and Exhibitions

    Whether you’re promoting your brand at a trade show or exhibition, an X-stand banner is the perfect tool to showcase your message professionally and compellingly. They help companies distinguish themselves from the competition with their contemporary design and high-quality craftsmanship. As one of the top trade show displays, a portable X-stand banner can give your business a polished and professional appearance.

     

    Storefronts and Retail Spaces

    Enhancing your storefronts with X banner stands is a terrific idea. You can design striking displays with X banner stands that attract customers to your store by grabbing their attention. They can advertise fresh goods, seasonal promotions, or exclusive deals.

     

    Lobbies and Reception Areas

    Lobbies and reception areas benefit significantly from installing X-banner stands to greet guests, present business details, or advertise upcoming events.

     

    Particularly Targeted Ads

    With portable X-stand banners, you can target a particular demographic with your advertising. You can find customers interested in your products and services by flying flags at certain events. A banner at a camping or hiking event would be an excellent method to promote your outdoor items to those who enjoy being outside.

     

    Meetings and Seminars

    X banner stands are ideal for seminars and conferences. They can be used to advertise your company, its goods, and services. You can also use them to display your brand name and logo.

     

    Finally

    A flexible and effective display can make all the difference in your marketing strategy. If you’re looking for a trade show display company to help you achieve your marketing objectives, check out Trade Show Display Pros. We are dedicated to providing a variety of display choices, such as retractable banner stands, X banner stands, and tabletop banners. So why settle for a run-of-the-mill display when you can have a custom X banner stand that showcases your brand in the best possible light? Contact us immediately, and we’ll work with you to design a display that surpasses your expectations and gives you the success you deserve.

    This entry was posted in Uncategorized and tagged tabletop banners, retractable banner stands, banner stands, trade show displays on May 9, 2023 by tsdp.

  • Guide To Making Trade Show Exhibiting A Success

    At trade shows, brands build relationships with prospective clients and market their products and services. And most trade show visitors remember the brands they interact with, so much so that they give them their business afterwards.

    But if you want your trade show exhibit to be memorable, there are some important things you must do. For one, you must invest in high-quality trade show display stands.

    There’s plenty more you can do, and that’s what we discuss throughout the sections below!

    Do Your Research

    You should know the makeup of the audience you’ll be marketing to at the trade show. This way you can gear your marketing toward them. For example, if you’re marketing at a farming and agriculture trade show, you should make it clear that your products and services are beneficial to those in the agriculture industry.

    Entice

    You need to make sure your digital trade show displays stand out from the crowd. Also, they need to engage trade show attendees. Give trade show attendees a good reason to come check out your booth, and ensure the display clearly identifies the location of your booth.

    Customize

    You need to be able to adapt. So if something changes at the last minute, you need to make sure your displays account for the change. Say, for example, the organizers of a trade show say outdoor exhibiting can be done at the last minute. If your brand would be better suited for this environment, adjust your displays accordingly.

    Engage

    You need to engage with booth visitors, otherwise they’ll go elsewhere to have a good time. When visitors enter your booth, greet them and ask them how they’re doing. Afterward, ask them if they’d like to try your products. You could also offer some swag. Ask if they saw your display, and make sure they know what you’re offering.

    Strive For Excellent Customer Service

    At a trade show, customer service is key. You need to make sure your booth is staffed with trained professionals who can teach visitors about your products and services in a short window of time. But set some ground rules, otherwise the staff won’t achieve good results.

    Why Trade Show Display Pros Is Best

    Looking to leave a lasting impression at your next trade show? Check out Trade Show Display Pros. We design all kinds of high-quality, unique trade show banners, and these will drive more traffic to your booth and help you convert leads into sales.

    We'll work with you every step of the way to ensure you get a 100% customized banner that gets all your marketing messages across. So why settle for anything less, you know? To find out more about our services, or to get a quote for an upcoming project, contact us immediately! We can’t wait to hear from you!

    This entry was posted in General and tagged trade show display stands, digital trade show displays, trade show banners on April 15, 2023 by tsdp.

  • Top 10 Trade Show Booth Tips That’ll Help Your Booth Stand Out

    A visually attractive and memorable booth will draw in potential customers and distinguish your brand from the others that participate in highly competitive trade shows. But how does one create such a booth? Well, there are several things you can do. We discuss ten of them throughout the sections below.

    So if you’ve been wondering how you can impress audiences and drive more sales with your trade show booth, read on!

    10. Textures

    The texture of a trade show display is important for a variety of reasons. Take laminated displays, for example. They’re strong and visually appealing, and they look good under low or ultra-bright lights.

    9. Unique LED Displays

    Custom LED displays can entice visitors with attractive visuals and help your messages stand out in a sea of promotions.

    8. Sensory Experiences

    Employ marketing techniques that appeal to the senses. For example, one of your booth attendees could be in charge of making popcorn and coffee, and the smells will generate more visitors.

    7. Eco-Friendly Displays

    Trade show displays are increasingly utilizing sustainable materials and concepts, and therefore they’re a lot more eco-friendly than they used to be.

    6. Geometric Shapes

    Using geometric shapes in digital trade show displays is becoming more and more common. These shapes give the displays, and booths overall, a sleek and contemporary look.

    5. Immersive Environment

    By creating an immersive environment, you can engage with visitors better, and they’ll probably give you their business if they enjoyed their experiences.

    4. Augmented Reality (AR)

    Trade show booths are incorporating augmented reality technology now, and thanks to this tech booth visitors can experience a brand’s products before ever purchasing them.

    3. Bold Fonts & Graphics

    You can create a powerful visual impression with striking graphics and bold fonts. The colors in particular will distinguish your booth from the others around it, so customers will be more likely to check out what you’re offering.

    2. Modular Structure

    Since they’re adaptable and versatile, modular trade show booths are becoming more popular. With one of these booths, you can be ready for any kind of trade show. Their most appealing feature is the convenience they provide.

    1. Customized & Distinctive Designs

    It’s critical to go with a custom, distinctive booth design. Businesses that spend money on specialized booths do a good job at representing their values, and they also establish a clear company identity.

    Final Thoughts

    Businesses that want to leave a lasting impact on prospective customers need to implement these tips to stay ahead of the pack. Remember, a trade show is an opportunity to interact face-to-face with the people who use or could use your products and/or services.

    To stand out from the crowd and make lasting impressions, stay ahead of the curve and give trade show attendees what they’re looking for.

    No matter how big the show is, how big the booth space is, or how much money you have to spend, Trade Show Display Pros can help you make your next trade show a complete success.

    This entry was posted in General and tagged digital trade show displays, trade show displays on April 15, 2023 by tsdp.

  • From Concept to Creation: The Process of Creating Custom Trade Show Displays

    A trade fair is a fantastic venue for businesses to promote themselves and attract new clients to increase sales. Trade shows are among the most successful marketing strategies in the business world. A well-designed, custom trade show display is as crucial as participating in a trade show. But what’s the secret recipe for creating a captivating exhibit that draws in attendees and steals the show? Let’s look at how custom trade show displays are designed creatively.

     

    Step 1: Analysis

    The first step in creating a superb custom trade show exhibit is finding the brand identity and customers’ goals, challenges, and demands. Research and conversations are needed to ensure the display accurately portrays the client’s brand and message.

     

    Step 2: Design

    The design process entails making sketches, renderings, and 3D models of the display. The design stage is the perfect time for making any structural modifications to your trade show exhibit if you’re unsatisfied with its appearance. Also, this is the area where the details are hammered out.

     

    Step 3: Materials

    The correct materials are crucial for a display to be long-lasting and visually stunning. The design team carefully selects the materials that will most effectively convey the client’s identity and withstand the rigors of trade exhibitions and events.

     

    Step 4: Fabrication

    The fabrication process starts once the design and materials are chosen. Skilled artisans use technology to build the display, and every element is completed precisely and carefully.

     

    Step 5: Launch

    The last phase is the display’s installation at the trade fair or event. Your team needs to set up the display effectively, safely, and in a way that appropriately conveys your brand and message. It needs to be carefully planned and coordinated.

     

    The Bottom Line

    Creating personalized trade show displays takes teamwork, imagination, talent, and diligence. As a result, the client’s brand and products are prominently displayed. A memorable experience is produced that increases sales and fosters client loyalty.

     

    Trade Show Display Pros has customized digital trade show displays with endless options. We produce the broadest range of trade show displays, including some of the most adaptable, reasonably priced, and simple-to-use displays.

     

    This entry was posted in General and tagged digital trade show displays, trade show displays on March 7, 2023 by tsdp.

  • Standing Out to Succeed: How Custom Trade Show Displays Can Elevate Your Sales Game

    Just showing up at a trade event is no longer sufficient in a world of fierce competition. You need to make a splash and leave an impression on attendees. Custom trade show displays can help, giving your company a chance to stand out. With a personalized display built for your company, you can crush your rivals and propel your sales to new heights. Let’s explore the possibilities of custom trade show displays!

     

    Lasting Impact

    Initial impressions are vital. A good impression should be your priority while representing your company at trade exhibitions and events. When you aim to generate leads, you should never rely on chance, especially when the trade show booth design is an element you can influence.

     

    Enhanced Brand Awareness

    How you present your brand is key to increasing visibility at a trade show. Trade show displays can be created to include your brand’s colors, logo, and messaging, helping to raise awareness of and traffic to your website.

     

    Aesthetic Graphics and Designs

    A customized display might have top-notch graphics, distinctive shapes, and other components that make it stand out from the crowd and entice visitors.

     

    Personable Brand

    Your brand will be portrayed through custom trade fair displays. Attendees will more likely connect with you if your display conveys your brand voice. You can use your marketing materials to show your brand’s persona.

     

    Flexibility and Customization

    Custom trade show displays can be created to meet your unique requirements and objectives. You can use them to promote a particular service, highlight a new product, or inform visitors about your brand.

     

    Better ROI

    You may enhance your ROI and sales at trade shows by making a stronger impression with a well-designed custom trade show exhibit.

     

    Investing in a customized display tailored to your brand and goals can captivate your audience and leave a lasting impact that drives sales and builds customer loyalty. So why settle for a standard trade show display when you can create a customized masterpiece with Trade Show Display Pros? Reflect your brand’s essence and leave your mark. With our custom trade show displays, the possibilities are infinite. Don’t miss this game-changing opportunity to elevate your business to new heights.

    This entry was posted in General and tagged digital trade show displays, trade show displays on March 7, 2023 by tsdp.

  • Maintaining & Storing Trade Show Displays: What To Do

    Trade show displays are an important marketing tool for any business, and they must be maintained and stored properly, otherwise they won’t last long and they’ll look shabby at trade shows. Here are 5 simple things you can do to keep your trade show displays in top condition. Remember: If your banners stay in top condition for a long time, your ROI will be massive.

    Step 1: Cleaning & Disassembling

    • It’s important to clean trade show displays before storing them. This ensures they’re in good condition when they’re needed later. Get rid of dirt, dust, and other contaminants.
    • Different cleaning materials and methods are used to clean trade show displays. For example, if it’s a digital display, use a microfiber cloth and a mild cleaning solution. Tension-fabric trade show displays, on the other hand, can be cleaned with water and a mild detergent.
    • Disassembling the trade show display before storing it is also important; this way each component is protected, especially when they’re being transported.
    • Follow the manufacturer's instructions when disassembling trade show display stands.

    Step 2: Inspection & Repairs

    • It’s important to check for any issues that need to be addressed; doing this ensures the display will be in good condition the next time you use it.
    • Fabric banners can get torn after multiple uses, and sometimes digital displays will malfunction; in either case, making repairs is absolutely necessary.
    • If you can’t repair your displays on your own, get help from a professional who can; there’s nothing worse than exacerbating a problem solely because you were trying to fix it.

    Step 3: Packing & Storing

    • You should pack all the display’s components so they’re secured; if you don’t do this, they could get damaged, whether they’re in transit or not.
    • Use bubble wrap, foam, or plastic bags to protect your trade show display stands, digital trade show displays, and tension fabric trade show displays.
    • Store trade show displays in a cool, dry, and secure location for added protection.
    • Make sure the storage location is easily accessible; if you have to struggle to get what you need, you could damage your displays.

    Step 4: Inventory & Documentation

    • Create a spreadsheet so you know which components you have and where they’re stored.
    • Document the condition of your trade show displays with photographs, written descriptions, and videos before and after you store them.
    • Periodically, organize your inventory and make sure everything is properly documented.

    Step 5: Regular Maintenance

    • Regular maintenance will extend the life of your trade show display and keep it in good working condition.
    • Maintenance includes cleaning, inspecting for damage, making repairs, and ensuring that all parts are in good working order.
    • Conduct regular maintenance with the help of reminders, and set aside a space for all your display maintenance tools so you don’t have to go searching for what you need.

    Conclusion

    Properly maintaining and storing your trade show displays will ensure they last a long time and remain effective all the while. There’s nothing worse than showing up to a trade show and realizing your display looks bad or isn’t working properly.

    Check out Trade Show Display Pros if you’re in the market for the latest trade show displays, stands, and accessories. We sell digital trade show displays, tension-fabric trade show displays, and much more!

    This entry was posted in General and tagged tension fabric trade show displays, trade show displays on February 4, 2023 by tsdp.

  • Trade Show Display Trends To Be Aware Of In 2023

    If you go to any trade show, you’re going to see trade show displays all over the place. That’s because businesses use these to promote their products and services. But in a sea of banners and displays, you’ll need to do something to stand out from the rest.

    In this post, we discuss several trade show display trends that’ll help you participate in trade shows in 2023. In short, if you incorporate digital trade show displays, customizable trade show display stands, and sustainable banners in your next trade show booth, you’re bound to have a good time.

    The Rise Of Digital Trade Show Displays

    Technology is changing the way trade show displays are designed and used. Here’s how:

    • Digital trade show displays allow booth attendees to interact with your brand.
    • These displays are more engaging, as they’re bright and often featuring moving text/graphics.
    • They help with data collection.
    • Digital trade show displays will help your business stand out from the rest, especially if the booths around you are only using basic displays.

    The Popularity Of Customizable Trade Show Display Stands

    More and more businesses are realizing that trade show displays are a marketing tool that’ll never go out of style. Here’s why they’re great at trade shows.

    • There are many customizable trade show display stands There are pop-up displays, banner stands, and modular displays.
    • You can utilize tension-fabric trade show displays and showcase a number of your products with attention-grabbing text and pictures.
    • You can use modular displays so booth attendees have dynamic, interactive experiences.
    • If your display is customized and unique to your brand, it’ll stand out from the competing displays that surround it.

    The Importance Of Sustainable Trade Show Displays

    The vast majority of trade show participants are finding ways to incorporate eco-friendly tools and materials in their presentations.

    • Trade show displays can be made of eco-friendly materials. Use these to show your brand cares about the environment.
    • Use digital trade show displays; they last a long time and you won’t need several fabric banners made.
    • Try to use reusable displays; the more you can get out of a single product, the better it’ll be for the environment.

    Conclusion

    You need to keep up with the latest trade show display trends if you want to make your next trade show a successful one. A good banner can tell your company’s story, display your products, and entice event attendees to learn more about what you’re offering.

    If you're looking to stay ahead of the competition and make a big impact at your next trade show, be sure to check out Trade Show Display Pros, a leading online seller of trade show displays, stands, and accessories. We have the products you’ll need to take your trade show booth to the next level. Our wide selection is always being updated and everything we sell is affordable.

    This entry was posted in General and tagged tension fabric trade show displays, trade show displays on February 4, 2023 by tsdp.

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