Trade Show Display Pros

While banner stands and fabric displays are commonly used trade show display products, people rarely buy canopy tents. Marketers often ignore the many ways you can use a canopy tent to promote your product or service at events and trade shows. We list three ways you can make the most of your investment.

• Branded canopies are perfect for maximizing your presence at outdoor events:

If you’re looking for a quick way to promote your brand or product at an outdoor event, try using a custom printed canopy tent. If it is a fun event, you could gift them to stall owners to sell food or drinks. And if it is an exhibition, use these tents to direct people towards your stall. Tents are commonly sold in neutral colors like white, gray, etc. Custom printing them with your logo, color, etc. ensures better visibility and easy recognition. An eye-catching tent is a sure way to get people to notice your brand and company.

• Canopy tents can be used to set up at a quick shop:

Are you setting up shop at the farmer’s market or the local Sunday market? Use these canopy tents to set up shop quickly and sell products. Some of our products can be customized to create a store like feeling, in which you can arrange chairs and tables and have better control over lighting under the tent. The walls can be used to hang displays or pin marketing material.

• Use canopy tents to offer protection from the sun or rain:

If the trade show or event is going to be held on a sunny day, put up a tent with your brand message and logo, and welcome people to take shelter. You could also arrange for free drinking water as well. It ensures people know about your business and even make inquiries about your product or service.

Are you looking for canopy tents and other related trade show displays? Contact us!

Tension fabric displays may be new to the world of banner displays, but their versatility has already made them popular across the world for advertising products, events, services and lots more. While content and design plays a large role in making a banner stand effective, the material on which it has been displayed also has an impact as it should justify the investment. To understand why these tension fabric trade show displays are so popular one has to understand the advantages it provides when compared to traditional materials like vinyl and film.

Lightweight and versatile

Tension fabric displays are increasingly being used during trade show displays as they are easy to carry around and set-up. They are available in both traditional flat form and “pillowcase”  styles that makes the display look modern and eye-catching.

Customized content

Fabric trade show displays are easy to customize to suit your sense of aesthetics and vision. Depending on the response of visitors that have come to your booth during a trade show and commented on their view of your organization, the displays can be changed to make it more interesting with panoramic photographs and colorful graphics. Large, seamless graphics are easy to create with a tension fabric display where they would have to be split into panels with traditional materials or they would be too large to ship.

Easy to arrange and durable

Tension fabrics are now used for many styles of banner stands as well as pop up frames, truss displays, tube frame displays and on a wide variety of mediums for advertisement purposes as they are lighter than traditional displays and the graphic can be folded for storage. This makes them easy to carry around during shows, and easy to pack once the show is over. Fabric graphics are durable and can even be washed if they get dirty.

Appealing and economic

Tension fabrics displays have a clean and stylish look which distinguishes them from traditional displays which sometimes leave seams and wrinkles across graphics. Rich, colorful displays that bring graphics alive are very appealing and do wonders for brand image during exhibitions and tradeshows. Tension fabric trade show displays are cost effective too as they offer several fabric varieties that can be used to create banner displays to fit within almost any budget.

Promotion is an essential part of every business, and banner advertisement is used both online and offline to attract new buyers and to make people aware ofthe brand. Banners have to be of the right size and color to grab attention and memorably inform readers. Here are some essential tips that can improve the success rate of your banners whether they are used for trade show displays, shop displays, or promotional activities in public places.

Focus on attractive description

Banner advertisements are created to tell people about a brand and educate them about the value it can bring into their lives. Effective descriptions in the form of catchy slogans and challenging phrases will encourage people to know more about the firm and its products.

Focus on the purposeof advertisement

Most people tend to forget about advertisements the moment it is out of sight unless it has managed to strike a deep chord or need in them. It is critical to understand the purpose and target audience whose needs will be met from the advertisement before designing a banner to make it effective. Products of established brands should have banners with special offers as their loyal customers need little encouragement to buy their products while new firms have to inform potential buyers about their brand, background, and products.

Focus on call to action triggers

Do you remember the last banner advertisement you saw or the message it was displaying? People are so inundated with banners across various resources that it is hard to keep track and difficult for marketers to make an impact. So besides focusing on color, fonts, and graphics of the banner stand being used to showcase new products in your store’s display window, remember to use words that will act as call to action triggers. These words should have sufficient impact on people walking past to encourage them to examine the store's wares or come back at a convenient time to shop just because they feel that the store has the products they need.

Advertising business to potential customers comprises the use of various media platforms. In spite of the fact that media has evolved quickly in recent years, traditional printed signs and banners still offer many advantages for businesses. Store owners may advertise their latest specials, while some entrepreneurs use banners as displays at exhibitions and trade shows. Here are some reasons why banner stands are still extremely effective:

• Inexpensive

Advertising through multiple modern multimedia platforms can become expensive, while banners remain economical for every business owner, and at the same time they are as customizable as their online counterparts.

• Efficient

Banner stands are in high demand as advertising tools, as they are used to catch potential customers' attention at reasonable prices. Banner stands can be fabricated from aluminum, fiberglass, or similar materials that are sturdy enough to hold up to wear and tear. Portable retractable banner stands are convenient for easy transport and storage. Business owners find changing a banner on a transportable stand is extremely simple.

• Practical

Whether displayed at a trade show or any other event, banner stands attract potential customers without wasting unnecessary resources.

• Repetitive

Banners reinforce the brand or service every time they are viewed, especially if placed in a high-traffic area. If installed in a window or outdoor location in a good area, potential customers will pass it often and consider working with that business more and more.

• Reusable

Advertising banners are made from vinyl, fabric or other materials that are durable and that lasts for many years if kept clean and stored away from excessive humidity. Companies regularly attending trade shows can reuse the banners at every show, meaning they get a lot of mileage out of their investment.

If you’re intending to promote your business at a trade show where there’s going to be a lot of competition, investing in a well design sign will definitely help. High-grade quality banner stands can provide the extra touch which will allow you to display your brand on a superior, retractable banner stand. The benefits are hard to beat for many reasons.

• Attracting Attention

The primary use of banner stands is to grab your audience’s eye with attractive displays containing your business logo, product, or services. The layout should highlight your brand amidst the competitors and should serve in bringing trade show attendees in your direction.

• Number of Varieties

Banner stands differ according to their utility. They are available in a variety of different sizes, from small tabletop banner standsto big retractable banner stands, enabling you to achieve exactly the right impact.

• Affordable

Participating in trade shows, whether as a big business or a small one, can be expensive. That’s why choosing banner stands at reasonable prices is a great idea. The rewards are huge and the investments are generally low and fair.

• Easy Assembly

Most trade show marketing require attractive displays to assemble. A good quality retractable banner stand, from www.tradeshowdisplaypros.com, is extremely easy to both set up and to disassemble, allowing you to make the most of your time at your trade show.

• Portability

Carrying massive amounts of trade show display equipment can be challenging. That’s why it’s best to take advantage of portable retractable banner stands. The quicker and easier you can get going, the better outcome you’ll have at the show.

For your next trade show, go to www.tradeshowdisplaypros.comand browse at our high-quality tabletop and retractable banner standsall at a great value.

In a world dominated by social media and digital marketing, does it make sense to invest in trade shows? Why should you spend thousands of dollars to create brand awareness when a social media consultant can do it for a fraction of that cost? The reason is, with a little ingenuity and a little planning, trade shows can reap great rewards. Here are a few reasons why we think trade shows are worth the effort:

● Statistics Say So:
It has been found that four out of five people attending a trade show will become a potential customer (CEIR: The Changing Environment of Exhibitions). Attendees spend about a number of hours at the show visiting various exhibits. Converting attendees to customers in a trade show is comparatively easier than sales calls. They’re right in front of you!

● Brand Visibility:
If you are a small or medium scale company with a great new product, trade shows are a great opportunity to tell people about your business. Potential clients will be more engaged when they can see the product firsthand. This is much better than placing an ad in a newspaper when in all likelihood your brand is going to be buried under a pile of news content.

● Directly Meeting Potential Clients:
An effective sales team can encourage attendees to use the product and experience its benefits firsthand. Since a majority of attendees are qualified buyers, you have higher chances of making a sale. But because you only have one chance to impress, make sure to do your best by using well-trained staff and effective trade show display products.

Looking for quality trade show displays like banner stands and fabric displays? Call us!

Banner stands are very popular as trade show displays and exhibitions. They come in a wide range of widths, heights, materials, and price ranges. However, their uses aren’t just limited to exhibitions and trade shows. We list five uses for you:

● To Give Directions:
Banner stands in airports or office lobbies can be used to guide visitors and give directions. This is especially useful if you are in a busy place where people are likely to get lost. Put out banner stands to make it easy for people to find their way.

● Weddings:
Using banner stands at weddings may seem a little odd, but they’re very useful. For example, if setting up photo booths is too expensive and beyond your budget, set up a banner wall with a creative wedding theme. Your guests can use this as a backdrop to see some great photos. You can also place pictures of the bride and groom on tabletop banner stands and use them as centerpieces. Or you could use tabletop banner stands to tell people what’s on the menu.

● Announce Specials:
Got a Friday night special planned at your restaurant? Use a banner stand to showcase your menu. You can also use them outside your business to announce promo sales and other discounts. Are you a party caterer? Don’t waste money on visiting cards; use a banner stand to reach potential clients!

● Welcome Signs:
Impress your visitors with cool welcome signs displayed on banner stands. They make for the perfect branding opportunity before the customer even sets foot inside your store.

● Explanatory Tools:
Setting up a banner stand that explains the features of a product at an exhibition or trade show is an excellent strategy to promote your product. You can also use them as a reference to explain your product’s step by step process.

Looking for banner stands and other trade show displays? Call us!

Participating in a trade show can be expensive and frustrating, but also a useful tool in growing your business. You have to carefully plan what to display and how to display it for the best impact. Here are a few tips we suggest to help you plan a successful trade show:

1. Use Quality Display Products To Make Your Booth Stand Out:

Potential clients are more likely to visit a visually appealing booth. Good quality trade show displays not only look more professional, but they also convey your message clearly. At TradeShowDisplayPros.com, we showcase a wide selection of products for all your business needs including banner stands, banner walls, tension fabric displays, popup trade show displays, counters, kiosks, and canopy tents.

2. Don’t Overcrowd The Booth:

Choose your products wisely. A booth overflowing with too many products is likely to confuse and overwhelm visitors. People visiting your booth should have a clear idea what your message is.  Also, don’t overcrowd your booth with too many staff members. A good rule of thumb is a 10x10 booth needs two people to staff it.

3. Come Up With A Lead Retrieval Process:

Trade shows are great for the potential contacts that the event brings. That is why lead generation is a huge target for companies. You can rent portable scanners to upload all contacts into your system. Have them leave their business card or link them to a special discount offer to your product or service.

4. Pick The Right Staff:

Pick team members who understand the product well and can engage with prospective clients with confidence. Provide talking points and make sure that they can answer any question related to the product. Staff chatting among themselves when a visitor is inside the booth, or eating inside the booth during the exhibition is a strict no-no.

Looking for quality trade show display products? Call us at 877 389 8645 for more information.

The trade show and exhibition market are competitive and crowded. However, they offer plenty of opportunities to participating companies to grow sales and gain exposure. Trade shows can cost thousands of dollars in booth space, displays, and travel expenses. Without a proper budget, companies can waste too much money and time without seeing a significant return. Here’s what you can do to make a trade show profitable and avoid over spending:

• Book Ahead of Time:

Whether you’re looking to book a booth or you are planning to buy a trade show display, last-minute purchases are always expensive. Some services like electrical and cleaning could cost you an extra 10-20% if you do not book in advance. If possible, visit the exhibition venue at least six months in advance so that you have enough time to plan for what you will need for the show. If that’s not practical, get details from the show administrators so you can be properly prepared.

• Book A Booth You Can Afford:

Companies often make the mistake of booking booths that are too expensive. Yes, it is a trade show and you want to impress potential clients. However, with a major portion of your budget taken up on booth space, you have little money to spend on other essential expenses. It is also difficult to break-even with a big booth and the staff to manage it. Rather than large booths, customers are looking for a well-organized booth with products that are well arranged accompanied by knowledgeable staff.

• Consider Booth Structure And Size:

Trade show displays often come in standard and custom sizes. Custom designed trade show displays will be more expensive, where standard size banner stands and fabric trade show displays are very cost effective. For example, back wall displays usually come in a 20 foot configurations, but if you need a custom 18 foot wide display, you’ll need to budget for the extra customization costs. If you have an unconventional idea for your trade show display, speak to us a few weeks in advance – we can help!

Looking for trade show displays? Call us at 877 389 8645 for more information…

Just about everyone has been to industry events and has seen row after row of tables draped with covers and backdrops. In this trade show environment, what sticks out to you? What's unique? What catches your attention?

Creating an exceptional trade show booth is easy, if you are willing to put in enough time, energy and of course an investment.

Use these 6 suggestions in order to help provide you with the boost you need to make your next event an exceptional one.

1) Make Your Booth Unique

Industry events are a sizable investment when it comes to time and money. If you're planning to make an investment in a trade show exhibit, the first thing you should invest in is a booth that will stick out. Investing in a quality booth that you can use and re-use for a long time is your best option; especially if you plan on frequently exhibiting at different events. If you’re not wanting to invest in quality products for your trade show booth, it might be worth looking into different marketing and advertising avenues for your business.

Additionally, be flexible while choosing your trade show accessories so that it can be revised to different sizes (e.g. 10x10, 10x20 and 20x20). This will provide you with the overall flexibility to increase, or reduce your trade show footprint while preserving the visual components of your booth and keeping yourself true to your brand.

2) Dominate the Swag Race

There is absolutely no arguing that the promotional items you decide on will impact your ability to get attention and create hype around your trade show occurrence.

If you're concerned about the cost, remember that everyone doesn't have to get the "big reward". A great way to achieve this is to provide a cheaper promotional item in bulk and offer a few grand prizes through out the course of the show through raffles or drawings.

3) Host a Game (with Awards!)

When you have a great game in your booth that is highly relevant to your industry, while your contending entities down the aisle have only brochures, you’re much more likely to attract traffic to your booth. Ensure that your games come with an aspect of fun and that they draw in positive attention.

Do not forget to use your game as an opportunity to acquire information. Have guests sign-up to take part. This will help you to create a list you can use to follow up with after the event.

When determining your game, think about what your potential clients find amusing and relevant. Choosing a game that is highly relevant will help to build the conversation around your booth and business.

4) Demonstrate Your Product or Service

If you're investing in a trade show appearance, maybe your product or service is valuable and unique on the market. Be sure to put a lot of thought into how you will demonstrate what you are offering. A trade show is the prefect opportunity to show off your product or service’s true value.

Think about it just like a mini-infomercial. Concentrate on the worthiness you will offer to the audience, not the features. When you can make it practical, do it. The more your audience can relate to your demo, the better!

5) Use Technology

Many modern systems can be used in the trade show environment to provide an exhibitor the upper hand.

Lately, digital signage and interactive touch monitors have been included in trade show booths in an effort to engage attendees. These digital elements may be used to show processes, teach consumers, showcase testimonies and a great deal of other functions that can distinguish an exhibitor on the trade show floor.

Location based marketing is another technology that you may well be in a position to use in your favor. As participants wander near your booth, text messages are delivered to their cellular phone containing special deals (maybe an offer to try out your game) and other announcements about browsing your booth. New systems like the iBeacon can make this possible.

6) Social Networking

Although industry events are an "in-person" event, it doesn't mean that social media can't play a role in your current trade show efficiency. Active social advertising participation through the show can allow you to resonate with followers -- attendees, and their friends who couldn't make it.

Be sure to look into Trade Show Display Pros if you’re looking for ways to improve your booth in the coming trade show season.