Trade Show Display Pros

A well-designed trade show booth can make or break your show. While a well-designed space can encourage people to visit your booth and take notice of what you have to offer, bad booth designs will often fail if paired with unprofessional service. From picking the right trade show displays to figuring out proper lighting, we list three elements of a good trade show design:

Hire a Professional:

While it may not seem impossible to put together a few banner stands and counters, it takes a professional to understand space constraints and make sure that your booth makes optimum use of all the space that’s available. There are creative professionals who can help you design the space, decide on how different elements are managed, and make your products stand out.

Telling Your Brand’s Story:

Educating guests about your products and getting them interested in your services is one of the main motivations behind setting up at a trade show. The design of your trade show booth should reflect the brand image of the products you offer and introduce elements of the story you’re planning to tell. For example, if the idea is to launch a product during the trade show, use hanging fabric trade show displays above the product. Or, use banner walls to create a back wall as a stage décor.

Lighting is Equally Important:

Smartly lit booths can accentuate design elements and hide trouble areas. Lights can also be used to highlight products in a creative way. A well-lit space is inviting and encourages guests to spend more time inside the booth, allowing you more time to explain your product or service.

Looking for high quality trade show displays? We can help! Call us on 877-389-8645 for more information…

There are hundreds of statistics which prove that trade shows offer immense opportunities for small and medium sized businesses – either by way of meeting potential customers or networking with like-minded professionals. Trade shows and exhibitions are an important marketing strategy for businesses. If you are new to trade show participation, here are a few things to help your business shine:

Preparation is Important:

Success in trade shows isn’t random; companies plan things months in advance. First and foremost, inform the stakeholders in advance so that they can make travel plans and book tickets. You can also time the launch of your product or make an important announcement around the time of the trade show to boost publicity. Prepare an email blast to share the announcement with friends, clients, and other stakeholders.

Work Towards Creating a Positive First Impression:

At Trade Shows, first impressions are everything and correlate with building long term relationships. If you want people to visit your booth and stay there, spend time and money to perfect your booth’s design. Brand imagery is a major factor towards shaping consumer opinion. This includes buying high quality trade show displays like retractable banner stands and briefcase displays.

Ground Staff is Important:

The best trade show displays and banner stands are a waste if your ground staff cannot deliver your message properly. Look for workers who can connect with people quickly and know lead generation tactics. Make sure they have a clear goal for the event and have ample training.

Are you looking for affordable trade show displays? Call us!

We all recognize the importance of visual media, which is why pictures are given priority over text in marketing. Did you know that the attention span of people has been reported as just a few seconds long in today’s digital marketing world? Additionally, while 65 percent of people learn best with visual learning, only 20 percent are auditory learners. If we were to discuss brands, people often remember a brand’s logo and other visuals better than its slogan or product.  Display banner stands are worth their weight in gold when it comes to showcasing products and services in an effective manner at trade shows, events, or store fronts.

1. Associate brand names with images

Most of us have been drawn towards a booth at exhibitions by the attractive images displayed on the booth, especially well-lit table top banner stands. When you see a banner stand that catches your attention, you feel drawn toward it to see what the company is all about.

1. Exciting element of pop-up displays

Making people remember your brand and product details after leaving an expo is not an easy task. You can achieve this by associating your brand with something interesting and exciting. We know this is easier said than done, but when you only have a few seconds to catch someone’s interest, pop-up table top displays with bright colors and engaging graphics can help achieve this effect.

1. Flexible and eco-friendly

Depending on your requirements, fabric trade show displays can be used as a backdrop or set up on a table to make an impressive display. Made of durable fabric, these can be used multiple times at different trade shows and expos without showing any wear and tear.

1. Versatile and user friendly

Whether it is a large public event or an invite-only indoor expo, you can make clever use of roll up banner stands to attract interest from customers, as they are versatile and easy to use in every situation.

1. Durable and amenable

Portable banner stands are the most popular display advertisement with both large and small brands. They are durable and do not damage easily. While they aren’t as quick to set up as retractable banners like Expolinc banner stands, they are cheap and affordable options for a sturdy and reliable display.

Established brands with a superior range of products may have an edge over others, but the industry is always changing. Trade shows and conferences are an ideal platform for companies to showcase their products and services. Indoor expos, however, tend to get crowded. If you want people to notice your booth, here is a list of banner stands that you should be using.

Tension fabric tabletop displays – With display areas restricted to small booths, you have to think outside the box to market your brand and make it stand out amongst the competition. Product launches can be done using the right combination of graphics and slogans displayed with tension fabric table top displays to engage customer attention interactively.

Portable banner stands – Designed with transportation and convenience needs in mind, portable banner stands are generally sold with carrying bags, they can be easily stored without worrying about the material or text getting warped or crushed.

Pull up banner stands –These require a relatively small storage area and are worth their weight in gold as they are both lightweight and compact. Some models are even robust enough to be used in all weather conditions. When dressed with colorful graphics and set up in a perfect location, pull up banner stands will grab attention of new and dedicated customers.

Retractable banner stands –These banners may remind you of a window shade at home, but the only thing you need to do to get them up and running is pull them out of their base and set the support pole. This is ideal to keep people engaged if your team is busy working with other customers.

Banner Walls – During indoor expos, a small wall is all that you may have to set up your display.  But if used well, you can still use that for maximum effect. For example, retractable banner stands of the same size can be joined together to form a large banner wall to create an effective display.

From creating viral videos and social media posts to typical old-school methods like press ads and direct mailing, there’s more than one way to breathe life into your brand’s identity. But sometimes, you are looking for the best way to brand your business at local events and tradeshows. Banner Stands and tabletop displays are perfect for this and they’re affordable, reusable, and easy to use.

Why Use Banner Stands & Tabletop Displays for Branding

Unlike posters or billboards, banner stands aren’t intended to be viewed from a distance – they are meant to be viewed up close and personal which is perfect for trade shows. You can add details like phone number or address, website, and social media information to make sure people who are interested have plenty of ways to contact you after the event. Remember to add just enough information that will leave them curious and create an initial interest to take a better look at what your business is offering.

Tabletop displays aren’t just useful at exhibitions and trade shows. They can also be used as displays for your store’s merchandise. Use banner stands to showcase your corporate colors, message, products, and services.

How To Use Banner Stands & Tabletop Displays for Branding

The design and type of banner you will use depends on where you will be displaying them. For example, busy exhibitions and trade shows, it’s best to keep text to a minimum. If it’s going to be used in a museum, having a lot of text with details about the exhibit are an excellent idea. All banner stands should include a call to action, whether it’s a way for a person to contact your business or growing your social media audience, be sure you have a clear call to action to get the most benefit out of your banner stands.

To present the best image of your business, always use high-quality images so that the printed picture isn’t blurred or pixilated. Use brand colors to enhance the appeal and most importantly, remember to check if the message you display is proof-read and shares the message you want as the first impression of your brand.

Professional quality banner stands not only enhance the quality of the brand, but also the product or services associated with it. If you’re interested in purchasing a banner stand or tabletop display for your next event, contact us or call 1-877-389-8645  so we can find you the right price and style for your needs!

Trade shows are an essential part of product promotion, and with the introduction of modern technology, these shows have become even more popular. To attract the attention of casual onlookers and potential buyers to their booth showcasing products and services, marketers use a wide variety of display materials like fabric tradeshow displays and pop up backdrops around their stalls, along with tabletop banners and briefcase displays decorated on tables. According to marketing experts, display materials used in trade shows should be simple and clean with eye-catching content.

Banner designers have many standard layouts that are proven to attract more attention. So, remember to choose the right design layout with high-resolution images to be displayed on your banner. Your slogan and logo with the right complementary colors can becomes the show stopper of the trade show and get a ton more eyes on your business.

• Using the right colors

While it makes sense to use a color palette that is close to your corporate image, the best results can be achieved with the use of contrasting colors. If you are using a medley of colors on opposite sides of the color spectrum try to use impactful tones that are effective instead of being overwhelming. For instance, fluorescent colors that are harsh on the eyes won’t get the reaction you hope for.

• Selecting suitable graphics

Simple and imaginative images with bold slogans are effective in creating memorable visuals for your trade show stall. Ensure that you invest in an effective banner design and create customized graphics that can be used across all your tradeshow banners. It may be tempting to get maximum value out of fabric tradeshow banners that are used in strategic locations around the venue by loading it with artwork, but multiple images can dilute the visual impact of the banner. As pictures and graphics speak more effectively than words, it is critical to use the right images on the banners.

• Short and sweet

When banners are designed for display at trade shows, their main function is to grab the attention of people walking into the exhibition and also of other participants at the trade show. Instead of complex long descriptive sentences, use simple bullet points that act like “call to action” buttons in encouraging viewers to approach the stall to learn more about your brand and products.

Use Display Banners to Advertise Your Business

Effective advertising will provide brand awareness and visibility, build customer relationships, and create loyalty.

Whether you are the owner of a big corporate brand or have a small business, you need exceptional advertising that inspires and engages potential customers. Your advertising plan must create innovative, captivating, and unique advertisements with an attractive design and an unmatched finish.

Using engaging banner display stands, designed specifically for your target customers, will deliver maximum impact. They are effective and easy to use and will help you to deliver outstanding advertising.

There are several ways a display banner can increase customer engagement, drive brand awareness, and uplift profits. We have listed reasons why they are perfect for promoting your business.

Why Display Banners Are a Great Way to Advertise

Promote clear message

Effective banner stand displays make clear what they promote. Whether it is a service, a product, or a brand, a customer should know who the advertiser is. It does not make a difference how compelling your offer is; if customers do not know exactly who you are, the chance of them engaging and convert from your ad is small.

Clear banner display stands include consistency across all text and every piece of the ad can stand on its own. Display banners should have concise content that sticks with the customers even if they only see the banner for a second.

Stand out from the crowd

Modern technology offers many ways to promote your business in the marketplace. However, people can ignore the ads on social media networks, but they can hardly ignore effective banners. When they are walking by your store, you want to grab their attention and make sure they know you exist. If you want to stand out from the crowd, banner stands are a perfect way to accomplish this!

Banner display stands can attract more customers, making them feel welcome. Besides advertising your business at an event or trade show, banner stands inform, educate, and entertain the customers. They provide the exhibitors with a good resource to relay photographs, information, and products.

Effective banners include a call to action (CTA) that is done with technology. Thus, if your social media presence is strong, you can simply add the social media icons on your banner to let the customers know they can access you through those particular channels.

Look professional

Display banners hold professional graphics, which support your message, giving your brand the needed professional look. They are the latest trend and the perfect way to excel at the next showroom. The high-resolution display brings your brand to life.

You can choose any shape, size, and color for your banners to give the display a professional presence. You can easily create a professional appearance for your business by using the white space in the banner effectively. In this way, you create a clean feel, giving your banners a professional expression.

The white space offers readability to the customers and it expresses a feeling of professionalism.  White creates an illusion of a larger space, making the banner stand seem larger than it actually is. This is a chance to engage closely with your prospect while bringing your brand to life.

Easily target the intended audience

Display banner stands do not require much space and fit in tight areas. They are made up of lightweight material, thus they are portable and can be easily assembled, making them perfect for traveling. They are flexible, durable, and you can use them for multiple campaigns, proving to be cost-effective.

All this makes it easy to target your audience if you know them. You just need to be strategic. Choose the place where your intended audience spends time and make your business visible to them. Banner stands allow you to have lengthy brand promotions that can be easily customized to meet your target audience’s needs.

Make a good first impression

Your reception area or office lobby is the first impression for your customers, thus it should be welcoming, relaxing, and visually interesting. Display banners are a great approach to anyone who walks into your business. You can use your banner stand as branding opportunity or a welcome sign in your lobby to make a good first impression.

Banner stands bring color and structure to the lobby. They function as a visual anchor, naturally drawing customers and visitors in your showroom to get more information about your service or product. Display banners provide great graphics and will present your message loud and clear.

Additionally, you can use double sided banner stands for greater exposure. Two-sided display banners are a brilliant marketing tool because you can create a bold statement on one side, and on the other side, you can give an explanation or other information. If you use bold statement or a question, you will evoke curiosity from your customers, thus more engagement.

Easily attract attention

Whether you are on mobile corporate presentations, sales presentations, trade shows, or exhibitions, the banner displays will make a seamless graphic display. They will attract the attention of onlookers with its eye-catching graphics images which are easily noticeable by the passersby.

However, nowadays you are competing for the visitors’ attention against many other display banners, so you should put effort into creating an attractive campaign. Here is what you should do to create a successful campaign:

Share an innovative message

Think what will grab the attention of your visitors and come up with the ideal message for your business needs. Also, you must be concise. Include headings and subheadings in your text and clear language that visitors can easily comprehend.

Use the space well

Less is more. Do not overload the message and confuse the visitor. It is important to know how to adapt the crucial information to make a brief, but powerful message.

Make your banner display stand interactive

Incorporate elements that will engage the visitors and will make them interact with your ad. Additionally, use attractive images that have a look and feel that matches your brand.

Use humor

Using humor works well in attracting the attention of the visitors. If you come up with a funny phrase, you will get their attention and they will definitely remember you.

Try giving banner stands a shot! Whether you’re looking for a display at your next trade show event or want a banner stand to display in front of your store, banner stands can help you find what you need!

When used effectively, banner stands and trade show displays can be useful marketing tools to increase traffic and encourage conversions. The trick is to use the right trade show displays so that they enhance your business’ image and help you generate leads. If you are looking for quality banner stands, try the Banner Bug range of products. Here are a few reasons why we think they are worth your money:

• Banner Bug Banner Stands Are Built To Last:

The best thing about these stands is that they are built to last. Unlike other commonly available brands that often give way to wear and tear within as much as a year, Banner Bug banners maintain a delicate balance between stability and portability. These banners are strong yet light enough to be carried around. The problem with lightweight banners is that they often use cheap quality materials to make the base of the roll-up banner and light plastics for the frame. Once these parts break down, the banner is practically rendered useless.

• Banner Bug Offers Banner Stands At Every Size:

Whether you are looking for pull-up banners for table top use or a portable banner wall that can be carried across events, Banner Bug has a product to match all your requirement. No other manufacturer covers such a wide range of sizes up to 8' wide in a retractable banner stand.

• Banner Bug Offers A Lifetime Warranty:

These banner stands are made to last, so they are covered by a lifetime warranty on parts and labor. Should a Banner Bug stand ever fail in normal use, just contact us to arrange for repair or replacement.

Are you looking for the Banner Bug range of banner stands and other trade show displays? Contact us!

Trade shows are a perfect opportunity to build brand recognition and enhance distribution channels. But the prime motive behind trade show participation is lead generation. This isn’t as simple as standing behind booths and handing out samples or brochures to people. There’s a lot of work that goes into putting up a successful show. Some of the things to remember while preparing include:

• Create A Powerful Communication Strategy:

Companies that have successfully leveraged trade show marketing often give a lot of importance to creating a communications strategy that resonates with their targeted customers. Assess your strengths, identify your goals, and then develop a message that you want to send out to your clients. Some of the key factors that trade show participants are looking for could include, competitor pricing, cost saving, product range, and experienced staff.

• Pick The Best Brand Representatives:

From the quality of your banner stands to the experience of your staff, participants are judging you on many factors. You don’t want to send the wrong signals by picking up people who do not have in-depth knowledge of your product or service. More often than not, companies make the mistake of sending their marketing team without making sure if they have sufficient product depth. Pick a team of people who not only have sufficient product knowledge but are also confident enough to strike-up a conversation with people.

• Do Not Skimp on Trade Show Displays:

At trade shows, you aim to get the right kind of attention. Poor-quality trade show displays certainly do not offer that! While you don’t have to go for a flashy booth, remember to pick products that display your messages clearly and look professional.

Are you looking for trade show displays? Call us for a quick quote!

Banner stands are a great way to promote your business, not only during tradeshows and outdoor events but also at shopping malls and retail outlets. However, not all banner stands are made alike; some are suited for certain purposes while some aren’t. If you do not have a clear understanding of the different options, here’s a simple guide to help you pick the right product.

• Buy a banner stand that’s sturdy and strong:

There are plenty of Chinese products flooding the market. These are cheap for sure, but we cannot vouch for their quality. If you’re looking for quality and versatility, we wouldn’t advise buying them. Most banner stands are used for outdoor events; hence, buy products that are likely to withstand the elements. Custom designing these trade show displays isn’t an easy task – you will have to work with the designing team to include the logo, brand message, etc. With so much effort to put in, wouldn’t you want your display to last a long time?

• Pick the right size:

Before you buy banner stands or any other trade show display, make sure that you are aware of the size and space dimensions. This helps you buy signage that fits well in the space you have and provides optimum exposure. If the banner stand is too small, people will fail to notice you. And if it’s too big, you’ll have less space for customers and other elements of your overall display.

• Work with the design team:

At Trade Show Display Pros, our in-house graphics team can help you design your banner stand to make your display stand out from the crowd. If you don't have the ability to do your own design, this is a great option. A catchy display is sure to impress potential customers and increase your chances of achieving your marketing goals.

• Speak to the customer service team:

Different banner stands serve a different purpose. For example, a retractable banner stand is commonly used for tradeshows and exhibitions because they are easy to set up and take down. Portable banner stands, on the other hand, are often combined to create banner walls. They’re also perfect for people looking for affordable options.

If you’re looking for banner stands, shop for them at Trade Show Display Pros. We offer a huge selection of trade show displays in every size, style, and design!