Trade shows have always been important for connecting in business and showing off what’s new and cool. But let’s be honest, they aren’t the same as they used to be! Things have changed over the years, thanks to recent technology. What worked before might not fly now or in the future. People coming to these events expect more than ever before. So, exhibitors must step up their game to keep wowing the crowd. This blog will explore how trade shows have shifted and what booth strategies do the trick these days.
What’s Popular in Trade Shows?
These days, trade shows are all about fresh ideas, teamwork, and making connections. Technology has also shaken up how exhibitors and attendees interact at these events. You might notice the switch from old-school paper ads to flashy digital trade show displays and interactive setups. Augmented reality (AR) and virtual reality (VR) are stealing the spotlight, giving visitors a wild ride beyond the booth walls. Social media is also in on the action, stirring up buzz before and after the main event keeping the conversation going strong.
Strategies That Work Now
- Less Clutter, More Breathing Room
Booths can get pretty cramped. It’s a tight squeeze for most companies, trying to fit everything they have into a limited space without leaving anything important behind. Now, people are all about giving each other some space. That means it’s time for exhibitors to get picky about what goes on in their booths. Streamlining is the name of the game, making sure there’s room to move. That might mean showing off fewer products or getting creative with maximizing vertical space, using materials like briefcase displays.
- High-Tech, Low-Touch Vibes
These days, visitors aren’t too keen on touching everything in sight. Touchscreens used to be all the rage, but that fad has faded. Instead of tapping away, attendees prefer hands-free action with voice commands or motion sensors. And forget about paper brochures; digital downloads are where it’s at. The good thing about that trend is that you can save on printing costs.
- The Virtual Experience
Virtual and hybrid events are making waves in the scene. It’s not just about the live action anymore; there’s a whole virtual world to explore, too. Whether it’s alongside or instead of a physical event, virtual booths with stunning trade show displays are getting people talking. So, when the option is on the table, it’s worth considering how to bring that virtual magic to your brand.
- Get Hands-On with Immersive Tech at Trade Shows
Since people are becoming more interested in the metaverse and mixed reality, experiential displays are more popular than ever this year. Experiential exhibits allow you to interact more directly with the booth’s content. These are some tips:
- Take a close look at product demos or samples.
- Choose your path with interactive displays.
- Use VR or AR technology to engage attendees.
Time to Level Up Your Trade Show Booth
Trade shows aren’t what they used to be, so your booth shouldn’t be either. Whether you’re sprucing up your old setup or going for a brand-new vibe, you must stay on top of the latest trends. Here at Trade Show Display Pros, we blend our know-how with what’s hot right now to craft incredible trade show display stands and popup trade show displays. Are you ready to team up with the pros? Contact us today!