Using well-lit products to attract attention is the primary goal of exhibit and trade show lighting. Proper lighting at a trade fair may significantly affect how people perceive your brand. Visitors will remain engaged and want to learn more about your company in a warm, imaginatively lit booth. In contrast, a cold, poorly lit one can turn them off. To grab attendees’ attention and make your trade show displays shine, remember these trade show lighting do’s and don’ts.
Do’s of Trade Show and Exhibit Lighting
DO: Use LED Stem Lights
You’ve probably seen metal-arm lights attached to the top of booth panels or graphics at trade shows. These lights, known as stem lights, are common, but many use halogen bulbs that generate a lot of heat and can damage the paint and graphics. Instead, opt for LED stem lights for better performance and durability.
DO: Invest in Long-Term Lighting
LED trade show lights initially appear more costly, but they are worth it over time. You can save money on replacement costs because LED lights are more energy-efficient, have better clarity, and can last up to 25 times longer than incandescent lights.
DO: Choose the Right Color Tone
Selecting the right color tone for your lights can enhance your brand image. A yellow tint produced by incandescent lighting may distort colors or soften details. You can create the ideal ambiance for your digital trade show displays with the LEDs’ wide range of color temperatures.
DO: Keep Lighting Within Your Exhibit Space
Ensure all lighting stays within your booth space according to the International Association of Events and Exhibitions (IAEE) guidelines. This guide doesn’t allow for lights on aisle carpets or arm lights extending beyond your booth boundaries. These can result in violations and removal requests.
Don’ts of Trade Show and Exhibit Lighting
DON’T: Use Halogen Lights
Halogen lights are outdated and inefficient. Plus, many convention centers prohibit halogen lights. Dispose of halogens properly and switch to LEDs for a better trade show experience.
DON’T: Overdo Color-Changing Lights
While color-changing lights can be tempting, use them sparingly. Subtle, slow changes or fades can effectively draw attention to key areas without overwhelming your display. Avoid making your booth too colorful with excessive color-changing lights.
DON’T: Just Place Lights Anywhere
Think about where your lights should go and focus on the areas that need it the most. While any lighting is better than none, be strategic by highlighting your logos and critical features of your booth. Adding lights to a plain side wall will only draw attention to dull graphics. Step back and ask yourself, “What do I want attendees to notice?” Those are the parts of your exhibit that deserve the spotlight.
DON’T: Handle Lights Carelessly
Exhibit lights are fragile. Pack arm lights in individual boxes, ideally the manufacturer’s original packaging. Wrap rolls of LED tape with foam padding and protect any pre-affixed tape. This careful handling prevents damage and ensures your lights arrive in good condition.
Stand Out at Your Next Event
Lighting might not be everything, but it’s a game-changer. To see how impactful it can be, stand at the end of an aisle and see which booths catch your eye first at your next event. They’ll likely be the brightly lit ones. But with your great lighting, you need excellent graphics, too. That’s where Trade Show Display Pros can help. You’ll find versatile, affordable, and easy-to-use options from our wide selection of display banner stands in various sizes and price ranges.