COVID dealt a heavy blow to the trade show sector in 2020 and 2021, but it’s making a roaring comeback in 2023, with hopes of fully recovering more completely in early 2024. Trade exhibitions are a crucial component of any company’s marketing plan. To be successful, keep up with the most recent business trends, whether you’re a seasoned exhibitor or are just starting out in the trade show world.
Join us as we explore the most impactful trade show trends to watch out for in this must-read blog.
Hybrid and Virtual Events
Attendance at trade shows is dwindling while the cost of staging an actual event is rising. Many businesses are investing in virtual and hybrid events to save money, increase brand visibility, and engage attendees through media channels like social media.
Interactive Activities
Attendees seek out more than simply goods and services. They are looking for enriching encounters. Brands that provide engaging experiences, like gamification or virtual reality, are likelier to stand out from the competition.
Personalization
There has been a move toward providing participants with personalized experiences, such as tailoring the event to their interests or giving them a chance to participate in practical seminars or demonstrations. This method can make the presentations more interesting for potential clients.
Sustainable Display
Sustainable displays are a significant trend for trade shows in 2023. Businesses interested in adopting sustainable promotional material may spend extra on more adaptable or modular trade show displays that can be recycled, producing less trash. Another choice is to offer eco-friendly giveaways, print brochures on recycled paper, or use digital media instead of conventional printed ones.
Growing Use of Technology
Trade exhibitions are rapidly incorporating technology into their events, including artificial intelligence (AI), virtual and augmented reality, social media, and digital marketing. Even though the product isn’t there, you may utilize augmented reality to provide your audience with “hands-on” product demos. The same applies to virtual reality, where users can interact with virtual settings using basic headgear. These technologies allow you to accomplish more with fewer resources because you need fewer tangible items to leave a more substantial impact.
To Sum It All Up
Any business that wants to stand out from the competition and leave a lasting impression on potential customers must stay current with the most recent trends in trade shows. You can construct a trade show exhibit that is not only physically attractive but also effective at attracting attention and generating leads by utilizing the trends we covered in this blog.
At Trade Show Display Pros, we recognize how critical it is to keep on top of trade show trends. Because of this, we provide a variety of customizable trade show display stands that can be adjusted to your unique requirements and brand message. Visit us to learn more about our digital trade show displays and how we can help you make a significant impact at your next trade show.