Trade shows are a great way to promote your business, attract new customers, and expand your customer base. But they take some planning ahead of time to make the trade show display a success. Don’t forget these top seven essential items the next time you have a promotional event.
1. Display Boards and Signs
Your business name and logo should be prominently displayed at your booth. Display banners and boards are essential to show who you are. Select one that can communicate your company information clearly and concisely. Make optimal use of printing space and come up with unique designs and content to attract leads.
Contact us for trade show display stands, tension fabric trade show display stands, and digital trade show displays as attractive additions to your trade show essentials.
2. Digital Content
You can use the booth space to display video content and images to inform the audience about your business. Videos and short clips are great at catching visitors’ attention. The content should be informative and engaging.
3. Table Covers and Booth Décor
Table clothes give your booth a professional look, but why not use them for content display? You can print simple information like your company logo and contact information on table clothes. Other décor like coffee mugs, water bottles, pens, and other stationery can also be customized to advertise your brand. You can even use table top banners. These are inexpensive and make for attractive trade show displays.
4. Company Brochures and Fliers
Company literature enables you to share your information with visitors who are quickly going through the booths. Business cards are another essential promotional item. You can invest in some simple holders to place them in strategic locations to catch the visitors’ attention.
5. Giveaways and Swag
Customized pens and coffee mugs are an integral part of trade shows. You can go a mile extra and give away free tote bags, so your brand logo can cover all the other free items! Mousepads have been a long-time favorite, but you can also consider customized USB drives. Find a giveaway item that resonates with your brand and company name.
Choosing the right trade show display increases your chance of getting maximum leads for your business. Something as simple as a table top pull-up banner gives you ample opportunity to increase brand awareness.
6. Business Card Collectors and Sign-Up Sheets
A simple fishbowl can serve both as a great décor and a convenient business card collector. Visitors may find it easier to leave their business cards instead of writing down their names and contact details in a notepad. You can also have a simple sign-in sheet ready for customers with whom you strike a conversation.
7. Utilities for the Booth
Setting up a booth requires a few items like scissors, tapes, pins, staplers, extension cords, and chargers. Before the show, make sure you have everything you need to power and organize your trade show booth.
You can set up an attractive trade show display like a pro with simple digital banners, table top banners, and more. Don’t forget to have food and water for those staffing your booth. Use the right color theme, font, and images to make your display attractive. Wear comfortable but professional clothing and shoes because you’ll be standing most of the time.