Colors matter more than you think! In fact, studies show they play a big role in catching the attention of passersby, and they also impact how people make decisions. And when it comes to designing your exhibition stand, you need to pick the right colors to set the mood and make your theme stand out. Truly, the perfect color combo will make your trade show displays instantly recognizable and leave lasting impressions.
Understand Color Psychology
Colors can make people feel different things. For example, red can make things seem exciting or urgent, while blue can make things feel calm or professional. Therefore, you need to pick colors based on what you want your booth to say to all those who see it. You can also use a nice color combo to make your booth more interesting.
Creativity & Adaptability
Colors are a very important aspect of your booth design, but they’re not the only factor you need to consider. You must also take into account your booth’s shape and size, and you need to think what furniture, signage, and interactive elements will be in it. Achieving a harmonious and appealing booth can’t be done if you don’t have the right balance of colors. Also, flexibility is key, as you may need to adjust your colors based on changing light, weather, or competition.
How To Use Colors For Your Exhibition Stand
Understanding a bit about how colors work can make a big difference when you’re designing high-qualitytrade show display stands. Here are some tips that’ll help you.
Bring Energy With Orange
Orange is the color of energy and fun. That’s why you'll see brands for kids using orange in their logos. You can do the same to make your booth lively and friendly. Even dressing your staff in orange can make them seem more approachable.
Go For Black To Look Fancy
Black is seen as a cool and sophisticated color. A lot of brands use black to make their stuff look fancy and unique. Plus it goes well with almost any color, especially white. If you want your exhibition to look important, adding some black can help.
Get Noticed With Red
Red is a powerful color that catches attention. It's the color of excitement and is easy to spot. Think about using red in your pull up banner stands. This way everyone sees your booth no matter where they are at the trade show.
Stick To Your Brand Guidelines
Even though strategical use of colors is important, you must stay true to your brand. By that we mean don’t leave out your brand’s main colors. After all, your booth needs to mirror your brand's values and identity. Your colors are a vital part of your brand’s visual identity, and they’ll help you stand out so you can be seen my many in your target audience. In the end, just make sure your booth’s colors, as well as the colors you use for your display banner stands match your logo, website, and marketing materials.