Knowing the elements of a trade show will help you prepare for an event. The infographic above explains the different elements of a trade show. While it is not an all inclusive list of all of the required elements, these are some of the most critical things to prepare for.
1. Sales Area
Having a designated area for talking to prospects will help you facilitate and maximize your sales at your show. Without this element, your booth has a greater potential to become cluttered and confusing and can end up driving traffic away from your booth. Perfecting this element will lend your space credibility and comfort for those that are passing through.
2. Freebies
This is an element that requires a great deal of thought. When there isn't enough thought put into this element, you run the risk of sending the wrong message about your brand. Make sure that what you are giving away is a true display of your brand's character and also creates value for your potential prospects.
3. Attention-Getters
Whether your booth has a guest speaker, visual components on a screen, technology to interact with, or any other form of being able to interact with your audience, having something to grab their attention will help your overall success. Every product and service is going to require a different approach to interact with customers and an understanding of that approach will help you appropriate plan for this element of your trade show display.
4. Great Speakers
Having a knowledgable booth staff that are able to comfortably converse with others is a necessity. The interaction between attendees and your booth staff will most certainly leave a lasting impression and having an outgoing staff will serve your business much better than having a staff that doesn't have incredible communication skills. Whether you hire a professional speaker that does a 15 minute demo every hour on the hour, or you simply have a handful of great staff members that represent your brand very well, make sure you have a strong representation at the show.
5. High Quality Displays
Your trade show display will have an incredible impact on the success of your show. Human nature draws us all to what is bright, aesthetically pleasing, and that shares a message that resonates with us. Investing in tension fabric displays, banner stands, pop up trade show displays or a plethora of other options, will dramatically improve the aesthetics of your space which naturally leads to more traffic. Choosing to use information on your displays that will allow you to reuse them is the most cost-effective way to go.
6. High Efficiency
Making sure that you have systems in place to help your booth run efficiently will benefit your sales, your presentation and overall success. While this seems like it could be a rather simple element, it is actually an element that requires a great deal of thought and planning. When you start to consider all processes involved in your display, you'll quickly understand how critical this planning is. Whether you are considering storage, data collection, marketing materials, business cards, or new leads, everything needs to have a protocol to follow to keep things moving smoothly.
7. Lead Generation
Collecting information from your new leads shares a huge role with the efficiency element. So much so, that it warrants it's own element. Make sure that you have a system in place to be able to capture your leads and their necessary information. Often times, this is one of the leading performance indicators of a trade show and you want to make sure you have something to show for it. In today's world of technology, having a computer or tablet handy to input information will help save you a lot of time once the event is over.
8. Demonstration
Humans have a natural need for understanding and if you can capture their attention with something that helps them understand your product or service, you'll be leaps and bounds ahead of the competition. Demos often draw a lot of extra attention to their booth's, especially when they are hands-on. Put some thought into what you offer and come up with a clever visual representation of the value and benefit it provides.
Need help with planning your booth space? Trade Show Display Pros can help you design your displays and give you great ideas on how to enhance your space in order to improve your trade show success. Give us a call today 877-389-8645.