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Did you know it costs about $259 to meet a prospect at their office, but only $142 if you meet them at a trade show? That’s some serious savings!

But to make a trade show really pay off, you need to plan in advance. Check out our trade show ideas to maximize booth traffic and get the biggest bang for your buck.

Build Buzz Before The Event

To get people excited about your trade show booth, start promoting early. Here’s how:

• Chat with potential trade show attendees on Instagram, Facebook, X, and other social media platforms.
• Write some informative blogs and social media posts about what you’ll be doing at an upcoming trade show.
• Add a small note in your email signature about the event.
• Share some special discounts that’ll be available at the show.
• Ensure potential customers know where to find you.
• Follow the organizer’s social media accounts and share their posts.
• Send a newsletter to current and potential clients.
• Invite your customers to come to the show.
• Create or use an event hashtag.

Believe it or not, these actions will build excitement and draw more visitors to your booth.

Understand Your Audience

Don't aim to please everyone—it’s a losing game. Instead, identify your target audience and shape your approach to match their preferences.

Do your customers love flashy digital trade show displays? Go with bright colors, eye-catching visuals, and distinct sounds. Prefer a more relaxed atmosphere? Create a space with comfy seating and soothing colors.

See if you can get a registered attendees list before the event. Just make sure you follow the rules if you get one, i.e. don’t spam everyone.

Look for current customers on the list, as they’re great for sales and referrals. Contact them to set up a meeting or invite them to enjoy special perks.

Offer Irresistible Deals

People love freebies and deals at trade shows. Create a sense of urgency by offering special prices for purchases made at the event.

Also, you can hand out discount codes at your booth that are valid for a limited time after the show; these will help you track sales linked to the event.

Use Cool Tech

Interactive tech, like tablets, touchscreens, and digital signs are great at grabbing attention. Head-turning displays can encourage social media shares that give you free publicity—isn’t that cool?

Also, visitors can fill out a survey or participate in a contest using an interactive screen. But they’ll have to provide their email address for a chance to win a gift.

Smart Booth Layout

Finally, your booth layout matters a lot, whether you’re in a prime location or not. What’s the first thing people see when they enter your booth? Are they entering from the side or from the front?

Use lighting strategically. Proper lighting can direct attention and draw people in. Spotlight new products to add some drama. Use lamps to create a warm, inviting feel. Also, lights in display cases will make your products stand out.

If it’s your first trade show, consider hiring an expert to set up your booth. Because pros know how to make the most of lighting, visuals, and trade show displays, give them a shot.

Final Thoughts

Don’t forget: it’s not just about flashy lights and cool gadgets (though they are fun). It's about creating meaningful interactions and lasting impressions.

If you're on the hunt for durable trade show gear, such as trade show shipping cases or trendy fabric trade show displays, check out Trade Show Display Pros. They always have top-notch products at affordable prices!

If this is the first time you’re attending a trade show, or you’re an expert at organizing trade show displays, you need to consider the best ways to save money at your next event. There's no denying that trade shows can be extremely beneficial for your business. But exhibiting at a trade show, or any other industry event, can be extremely expensive. It can blow a hole in your marketing budget, especially if you don’t keep a tight grip on your finances.

When attending a trade show, you have to budget for several things, including:

• Marketing
• Advertising
• Promotions
• Staffing
• Exhibition fees
• Freebies and other promotional materials
• Utilities
• Digital trade show displays
• Fabric banner stands and other displays

All these elements can cost a pretty penny. But the good news is that many of these expenses can be reduced with proper planning and preparation. And the best part is that you’ll still be able to set up a high-quality booth that attracts lots of potential leads.

Here are a few tips you can use to put up a spectacular trade show display without blowing up your budget:

#1: Choose A Modular Display

Choose a modular exhibition display stand that you can reuse at different events. You can adjust the modular display stand so it’s ideal for the current event venue and available space.

#2: Swap The Graphics

Buying brand new trade show displays for every event can be expensive. The better option is to just use new graphics. For example, if you have a tabletop pull up banner, you can replace the graphics without changing the whole display.

#3: Advertise The Event On Social Media

Make use of social media networks like Facebook, Instagram, LinkedIn, TikTok or even Pinterest to spread the word about an upcoming event for free on social media.

#4: Use Royalty-Free Images

Rather than spending a fortune on hiring an expensive photographer or paying for customized images, you can download royalty-free images and use them on your marketing materials.

#5: Avoid Hiring External Staff To Manage Your Trade Show Booth

External staff do not know your business well, and they won’t be aware of all the things that make your products and services special. External staff can also be expensive. Instead, train your own employees to handle trade show duties.

#6: Order Ahead

If you plan properly, you can order trade show display stands and trade show shipping cases even months before an event. Doing this ensures you avoid paying express shipping charges to get products delivered at the last minute.

#7: Be On The Lookout For Discounts

Sometimes trade show display stand manufacturers offer seasonal discounts. Purchase trade show displays during these times so you can save significantly.

#8: Exhibit At Local Trade Shows

Finally, participating at a local trade show can help you cut down on costs. When participating at far-away trade shows and events, you have to spend on accommodations, fuel, and food. Attending a local trade show that’s a short driving distance from your office can help you cut down on costs.

Use these tips to reduce your trade show expenses without reducing the quality of your presentation.