Tag Archives: trade show banners

As an entrepreneur, one of the most crucial challenges you face in your business is to build brand awareness. Brand awareness is vital for companies of all sizes. It doesn’t matter whether you’re a small mom-and-pop establishment or a multinational conglomerate; brand awareness is critical. Brand recognition helps big companies thrive while it helps small companies grow.

Brand awareness is the ability of a brand to be recognizable and ultimately remembered when a customer requires a specific product or service. Today, most business owners focus solely on digital advertising. However, studies reveal that a mix of digital and print advertising is essential for building brand awareness. Even today, print marketing is one of the most important marketing channels to enhance brand recognition.

Print Marketing in the Digital Era

Even though most business owners focus on digital, print advertising still plays a key role in marketing. Recent research numbers reveal that it is even more important than we assume. The latest research from Marketing Sherpa^[1]estimates that:

• 82% of survey respondents state that they like print ads seen in magazines, newspapers, etc.
• 76% said they prefer brochures, catalogs, and flyers
• 69% choose outdoor billboards, posters, and banner stands

As you can see, one of the best and budget-friendly ways to boost brand awareness in your community is by using custom trade show banners and displays in areas that see plenty of foot traffic, like trade shows and other community events.

Tips to Boost Brand Awareness Using Banners and Posters

1. Keep It Consistent

Ensure that your fabric banner stands, retractable banners, and other advertising material you use are consistent with the overall brand image. The colors, fonts, logo, and messaging on your banners should reflect the overall brand image you wish to project.

2. Keep It Simple

When it comes to the messages you use on your banners, simple should be your mantra. Using simple, easy-to-read statements is the best way to get your point across. Remember that your audience will walk or drive while reading your banner. So, keep it short, simple, and to the point to get your message across.

3. Choose the Right Banner Type

Outdoor signs and banners are available in a variety of materials and styles. Choosing a suitable banner plays a crucial role in determining the effectiveness of your message. For example, you can use tabletop banner stands at your trade show stall. However, if you’re displaying your brand message at a large outdoor event like a music concert or a baseball game, you can select large vinyl banners.

Besides the type of banner, you also have to focus on the banner material. There are several materials like vinyl, mesh, and fabric that you can choose from, depending on the location and banner type.

Final Thoughts

The proper outdoor signage can help you create a cohesive brand image and improve brand awareness. Use these tips to find the perfect outdoor advertising banners for your business, and enhance brand recognition.

Trade shows include intense competition as businesses try to outdo each other with flashy trade show displays and creative marketing ideas. You aren’t just trying to find the best buyers but also scoping out competitors and looking for industry trends. Irrespective of the multitudes of display types, there are some that remain popular. Here are a few classic trade show display options that are unlikely to go out of fashion:

Banner Stands

Banner stands are a popular choice for trade show displays of all sizes. They are easy to set up and take down, and they are relatively inexpensive. They also transport well; you can pop them inside their protective cases and carry them on a bus, train, or other public transport. They are versatile and can be used as standalone displays or combined with other banner stands to create an impressive back wall display. They’re available in a wide range of styles and sizes including portable banner stands which are lightweight, have few moving parts, and cost less. Retractable banner stands have a roller mechanism, making them easy to set up and take down.

Exhibit Truss Systems

Truss systems are just one step short of a completely customizable exhibit. A typical truss system includes several truss parts and back wall pieces. Although they look impressive, they can be set up quickly and without the need for sophisticated tools. They are durable, highly functional, and easy to maintain. Most truss exhibits are designed in a way that visitors can get a 360-degree view of the booth. At Trade Show Display Pros, we offer truss kits that are structurally engineered to be stable and safe. Plus, you can choose to build pre-designed shapes or request a customized configuration.

Multimedia Displays

Multimedia displays are perfect for drawing traffic into the booth and capturing audience attention. For example, iPad displays can be used as a presentation station, an interactive kiosk, or an information display stand. With interactive multimedia displays, it is easy to engage potential customers and inform them about your products and services while you are busy with other attendees. They can be great for getting information to potential customers in an engaging and clear way.

Do you need help choosing trade show displays that are right for your business? Call us!

Fabric trade show displays have become popular over the years because they are easy to use, set up, and transport. Plus with some care and maintenance, they can last for a very long time. If you own fabric displays, here’s how you can protect them from damage:

Cleaning the Fabric

Always read washing instructions carefully to prevent potential problems because cleaning instructions vary depending on the fabric type. Most fabric trade show displays are made of polyester or polyester blends. These can be machine-washed or spot-cleaned. But washing instructions also vary depending on the display stand (i.e. tension fabric banner stand, hanging fabric banner display, etc.). Fabric blends and construction styles will vary accordingly.

If the instructions allow the fabric to be washed in a washing machine, select the delicate cycle and use cold water and a mild detergent. Do not use bleach or other harsh chemicals. Remove the fabric display promptly after washing to avoid wrinkles. Hang the fabric to dry or attach it to its display stand. Do not expose the fabric to dry heat. If the instructions recommend hand washing the display, soak it in cold water using very little detergent and wash it gently.

Some fabrics can be spot cleaned using a mild stain remover, depending on the type of stain. Clean the stain by working from the outside and gradually work your way in to prevent the stain from bleeding. A word of caution: not all fabrics can be spot cleaned, so it is best to check with the supplier or read instructions before you begin.

Storing the Fabric

When storing your display, make sure the fabric is folded so that the design is inside to prevent dirt or grease from accumulating on the display image. Fold the fabric loosely to prevent creasing and store it in a dry place away from sunlight. The temperature in your storage facility should be around 40 to 80 degrees Fahrenheit to prevent mold and mildew.

If you aren’t sure about the instructions, don’t hesitate to call us at 877 389 8645. We are equally committed to providing a great pre-sale and after-sale experience!

Reference: https://blog.exhib-it.com/2018/08/01/how-to-clean-store-and-refresh-fabric-trade-show-displays/

Trade shows are platforms where you can discover new clients for your products and services. Are you looking for ways to increase your trade show performance? While exhibiting at a trade show, mistakes can happen, regardless of whether you’re a seasoned veteran or a newbie. Learning from the failures of past exhibitions is one of the best ways to improve your marketing strategies. Having been in the business of selling trade show displays for so many years, we have formulated a list of common mistakes you should avoid:

Poor Trade Show Displays

Underselling your company with bad graphics is the number one mistake. Bad graphics do nothing to encourage visitors, which means potential clients won’t want to know more about your products and services. Exhibiting your products and conveying your marketing message through attractive fabric trade show displays is essential. A great exhibit can tell booth visitors about your business and brand image. Buy from our range of trade show displays to create a long-lasting impression with your customers.

Wrong People in the Booth

Inadequately trained booth staff can be a huge disappointment. Staff hiding in a corner all the time, or staff focusing on their smartphones, don’t help attract aisle-walkers to your booth. Poor staff can negatively affect your ROI and leave a bad impression with your customers. Instead, you should bring the best team to engage every passerby—you want to draw attention to your brand and services. It is vital to train staff if you want to generate a positive experience for attendees and bolster your brand.

Ignoring Social Media Marketing

It's 2019. If you aren’t advertising your business on social media and interacting with potential clients, you’re in big trouble. Be active on social media pages before, during, and after the event. Use social media tools to generate buzz for the event. Make images, videos, and posts about what’s happening at your trade show event. Come up with a hashtag that’s specifically used for hosting contests. Create a gallery of your exhibition’s imagesonInstagramor Pinterest to improve your online presence. Encourage people walking by to stop at your booth so they can take photographs with your branding logo. Post statuses and updates on Twitter, Facebook, and Google+, and be active on a variety of other social media outlets.

Focusing on Quantity over Quality

You may be tempted to focus on the quantity of leads rather than the quality of the leads. Qualified leads are not excited by the opportunity to win a prize or receive giveaways—they are the ones who may have spoken with you for long enough to know about your products and services. Four or five qualified leads are better than collecting hundreds of business cards from people you don't know anything about. A quality lead is the one that results in a sale. Ask open-ended questions while engaging with prospects to understand their mindset.

These are some of the common trade show pitfalls you need to avoid. Learning from these mistakes is a key to success. Have you made any mistakes that negatively impacted your ROI? Share with us in the comment box below.