Banners are important promotional tools, and they can be used at trade shows, conferences, and retail stores. But you need to get the right size, otherwise your banner may not be effective.
And before you go thinking that large banners are the best, consider this: small, detailed banners can stand out, especially if they boast good graphics and compelling text.
Don’t know which banner size is right for your promotion? We’ve got you covered! In this guide, we discuss all the factors you should consider before choosing a banner size, and we also go through the pitfalls you need to avoid.
Why Size Really Matters
Some think that banner size doesn’t matter. This point of view is incorrect. The design, shape, and features all depend on size. Therefore, if you know which banner size is best, you can determine which graphics, fonts, etc. will work well.
In short, you don’t want to take the position that any size works. This isn’t true. If you select the wrong size, your banner may be hard to install and ineffective.
Steps To Take To Determine An Ideal Banner Size
Consider The Location
Think about where the banner is going to be displayed. Smaller banners work well indoors, whereas outdoor banners tend to be big. Think of banners you see on the side of the road—they’re usually huge!
Consider Available Space
Consider where the banner will go. Remember, the banner must fit well in the allotted space, otherwise a cluttered appearance may be the result.
If you’re using a wall-mounted banner, consider color contrast. That is, make sure the banner’s colors and nearby wall colors go well together.
Don’t know how much space you’ll have at an event? Get in touch with the organizer in advance. After you get an answer, you can select the right banner size.
Common Banner Sizes And Their Uses
Here are some popular banner sizes and their preferred uses:
2’ x 4’ – Great for small indoor promotions and table displays at trade shows.
3’ x 6’ – Good indoors and outdoors, especially when used on walls or tables.
4’ x 8’ – Ideal for larger spaces, such as fields and parking lots.
8’ x 20’ – Often used on buildings and fences because they’re perfect for large-scale advertising.
Of course, these are only recommendations. If you want customized trade show banners that are the perfect size for your needs, check out Trade Show Display Pros!
When Can You Use Banners?
There are a variety of popular banners out there. We detail the most common ones below:
Retractable Banners
As they are lightweight and small, they’re ideal for trade shows, conferences, and storefronts. The standard sizes are 33.5” x 79” and 47” x 79”.
Tabletop Banners
Often used on counters and tables, these smaller banners (usually 11.5" x 16") are great at displaying menus, social media handles, and special announcements.
Pole Banners
Pole banners are designed to be seen from afar, so they’re great for advertising along walkways or in commercial districts. These banners are often double-sided to ensure maximum visibility.
Key Considerations When Choosing The Right Banner Size
Purpose: Define your goals before selecting a banner size. For example, what are you hoping to get out of using the banner.
Budget: Make your budget clear. Larger, custom banners tend to cost more. Also, the type of material and finish are important. Is it going to have a matte, glossy, or anti-glare finish?
Available Space: Measure the available space precisely, whether you’re indoors or outdoors.
Viewing Distance & Visibility: If your audience is going to be close up, get a smaller banner. If the banner needs to be seen from afar, go with a larger banner.
Message: Plan content so the size ratio is right. Also, consider readability.
Avoid Common Mistakes: Avoid overly large indoor banners; they can crowd a space. Similarly, avoid too-small outdoor banners; they’re hard to read.
Need Help?
Finding it challenging to choose the correct dimensions for a banner? Don’t worry! Picking the right size can be difficult! That’s why you should get in touch with
. Our expert team will advise you regarding which banner sizes work best, and we’ll make sure your banner is precisely tailored to your requirements.