Tag Archives: banner stands

A lot of businesses view trade shows, conferences, and other industry events as important. Why? Because these events can generate new contacts, leads, sales, and partnerships. But to make any of these events a success, you’ll need a booth of some kind.

As the top U.S. trade show banner supplier, we often get the question: “Should I rent or own my trade show booth?” The truth is there’s no one-size-fits-all answer, so let’s look at the pros and cons of each option.

Renting A Trade Show Booth

Advantages:

1. Flexibility: You can rent a booth that matches your brand’s image. And if you have to change your company's look or logo, it’s easy to update a rental.
2. Fresh Look: You’ll steer clear of old-fashioned displays because rentable booths always have an up-to-date look.
3. Flexibility: A rental booth can be easily tailored to meet the requirements of the event, whether it’s a big trade show or a small gathering.
4. Larger Presence: If you rent multiple booths you can set them up in different places to ensure larger reach.
5. Personalization: A rental can be fitted with brand-specific graphics and furniture.

Drawbacks

1. More Costly: In the long run, renting booths will cost more than owning one.
2. May Be Damaged: Rental booths may display signs they’ve been used before. And if you damage your rental, you’ll have to compensate the company.
3. Booking Challenges: Since you don't own the booth, you might have trouble getting it, especially if it’s during the busy season. Plan ahead and develop relationships with trustworthy vendors.
4. Hidden Fees: Renting furniture and extras can cost more than you think. Also, these items may not be available when you need them.

Owning A Trade Show Booth

Advantages:

1. Complete Control: When you own a booth, you can make it fit your brand. Plus, it will be ready whenever you need it.
2. Economic If Used Regularly: If your company goes to shows often, buying a booth can save you money in the long run. In most cases, you would break even by using a display twice and save money with every use after that.
3. Brand Consistency: A well-branded booth that stays the same is more memorable. Consider this if your goal is to create a strong presence at every event.

Drawbacks:

1. Big Upfront Payment: Buying a booth can be a large upfront investment.
2. Not As Adaptable: As your business grows and trends shift, changing your booth design can cost a lot.
3. More Responsibilities: When you own a booth, you have to account for storage, shipping, and maintenance.

Make The Right Choice

Choosing to buy or rent a trade show booth can be hard, and your decision will definitely play a role in determining the results you achieve.

If you’re having a hard time choosing, consult Trade Show Display Pros. We have been in the business for decades, so we’ll be able to provide helpful insights. And when you need high-quality banner stands or eye-catching banner walls, we’ll be happy to show you our wide selection. All of our products can be tailored to suit your needs!

Pull up banner stands are an asset in marketing. They can be used at various events, including conferences and trade shows. The usefulness of these versatile and cost-effective marketing tools depends not only on their initial design but also on their long-term durability. Taking proper care of them is essential to ensure they last longer and effectively create a positive impression on your audience. Here are a few tips that can help prolong your pull up banners’ quality and appearance, ultimately saving you time and money.

1. Invest in High-Quality Materials

Although many pull up banner stands may appear to be the same, upon closer inspection, differences in quality can be glaring. Your banner stands may be unsteady or break easily if you choose a poor quality stand, and the banner may tear, fray or fade over time if you don’t use a high-quality printing service. The first step in ensuring the longevity of your banner is to invest in high-quality materials.

2. Avoid Exposure to Extreme Weather Conditions

Position your banner stands in areas where it is not exposed to direct sunlight for extended periods. If outdoor use is required, make sure to purchase a stand designed to that so it can survive with banners that are made from UV-resistant materials that are strong enough to survive some amount of wind and rain and not just sun exposure. You should also protect them from extreme cold or heat, which can weaken the banner material and any adhesives.

3. Retract Carefully

When retracting your pull up banner after use, do it slowly and evenly and ensure the banner stays centered to prevent the banner material from folding or jamming. If you’re having difficulty retracting the banner, inspect it for any obstructions or damage. Higher quality models often have tension adjustment features so that additional tension can be added to help the banner retract fully if it's lost tension over time. Always use both hands when extending or retracting the banner to distribute the pressure evenly.

4. Clean It After Every Use

Dirt and dust can accumulate on the banner’s surface over time, affecting its appearance. To clean your pull up banner stand:

• Gently sweep away loose particles using a feather duster or a soft, lint-free cloth.
• For more stubborn stains or dirt, dampen the cloth with water and mild soap. Ensure the banner is fully dry before retracting it to avoid mold or mildew growth.
• Avoid using abrasive cleaners, harsh chemicals, or excessive water, as they can damage the banner material.

5. Store It Properly

Proper storage is crucial for preserving the quality of your pull up banners. When not in use, store them in a cool, dry place away from direct sunlight, extreme temperatures, or humidity. Keep them in dedicated banner storage or shipping cases to protect them from dust and potential damage during storage or transportation.

How Long Do Pull Up Banners Last?

The lifespan of a pull up banner stand largely depends on how well it is cared for and how frequently it is used. A high-quality pull-up banner can last several years with proper care and maintenance and some models are designed to last a lifetime. Choose Trade Show Display Pros for high-quality banner stands and printing services at the best price.

Creating a positive impression at a trade event is very important for small and medium-sized businesses. Businesses must represent their brand, products, and services in the best possible way. Thankfully, with trade show displays, you don’t have to break the bank to do so! Portable and budget-friendly banner stands like the ones mentioned below are perfect for getting your brand message to a wide audience.

 Retractable Banner Stands

Retractable banners, also known as roll-up banner stands, are the most commonly used banner stands. One of the main benefits is that they can be set up and taken down easily and quickly. They are popular because they are inexpensive and can be found in a wide range of sizes, styles, and price ranges.

Fabric Banner Stands

These are the perfect alternative for pop up stands and traditional banner stands. Fabric banner stands are available in different sizes and shapes, so they can serve different purposes for marketing products and services. The push-fit provision in these banners allows users to set them up quickly without the need for special tools. Plus, the fabric covers on these displays are washable and changeable. You can order additional covers separately for quick replacement.

Tension Fabric Trade Show Displays

Like traditional banner stands, tension fabric trade show displays use the same graphic material on both sides to give them a consistent look. The graphic material is stretched across the frame system, and dynamic shapes and depth in these stands attract potential customers. These displays can be easily folded and shipped without causing damage.

Table Top Banner Stands

Table top banner stands can be placed on tables and counters to gives details and features about products or services. These are portable and easily included in larger display areas.

Contact us for help selecting the marketing tools that fit your budget and make the greatest impact on potential customers.

Retractable banner stands are very popular because of their affordability and many uses. They are commonly used at trade shows, sporting events, fundraising programs, and presentations. You can also find banner stands at restaurants, educational institutions, and retail stores. Some of the other advantages of using a banner stand include:

Easy to Use

Retractable banner stands do not take long to set up or to take down. The banner can be pulled off from the base and can be affixed to the support pole without help from others. This makes them a viable alternative to large booth displays.

Versatility

Retractable banners are cost-effective when compared to other trade show displays. Because of this, you can interchange banners for seasonal promotions or use them at multiple trade shows. They can display different kinds of information and graphics to meet all of your promotional needs.

Mobility

Retractable banner stands are called so because they retract entirely into an aluminum base. The stand is compact enough to fit into a traveling case, and the case can fit into small places like the trunk of your car. They can be easily carried to venues while keeping the banner safe and undamaged.

Affordability

Retractable banner stands are available in various budget-friendly options ranging from lightweight to deluxe to match your price range. This can also make it worthwhile to have more than one display, depending on the size of your marketing event.

Retractable banners can create a long-lasting impression on potential clients and carry your message to a wide audience. Connect with us if you are looking for trade show displays that fit your requirements and budget. We have something for everyone, including fabric trade show displays, pop up screens, and table top displays. We can also suggest a display that’s right for your next event.

Established brands with a superior range of products may have an edge over others, but the industry is always changing. Trade shows and conferences are an ideal platform for companies to showcase their products and services. Indoor expos, however, tend to get crowded. If you want people to notice your booth, here is a list of banner stands that you should be using.

Tension fabric tabletop displays – With display areas restricted to small booths, you have to think outside the box to market your brand and make it stand out amongst the competition. Product launches can be done using the right combination of graphics and slogans displayed with tension fabric table top displays to engage customer attention interactively.

Portable banner stands – Designed with transportation and convenience needs in mind, portable banner stands are generally sold with carrying bags, they can be easily stored without worrying about the material or text getting warped or crushed.

Pull up banner stands –These require a relatively small storage area and are worth their weight in gold as they are both lightweight and compact. Some models are even robust enough to be used in all weather conditions. When dressed with colorful graphics and set up in a perfect location, pull up banner stands will grab attention of new and dedicated customers.

Retractable banner stands –These banners may remind you of a window shade at home, but the only thing you need to do to get them up and running is pull them out of their base and set the support pole. This is ideal to keep people engaged if your team is busy working with other customers.

Banner Walls – During indoor expos, a small wall is all that you may have to set up your display.  But if used well, you can still use that for maximum effect. For example, retractable banner stands of the same size can be joined together to form a large banner wall to create an effective display.

From creating viral videos and social media posts to typical old-school methods like press ads and direct mailing, there’s more than one way to breathe life into your brand’s identity. But sometimes, you are looking for the best way to brand your business at local events and tradeshows. Banner Stands and tabletop displays are perfect for this and they’re affordable, reusable, and easy to use.

Why Use Banner Stands & Tabletop Displays for Branding

Unlike posters or billboards, banner stands aren’t intended to be viewed from a distance – they are meant to be viewed up close and personal which is perfect for trade shows. You can add details like phone number or address, website, and social media information to make sure people who are interested have plenty of ways to contact you after the event. Remember to add just enough information that will leave them curious and create an initial interest to take a better look at what your business is offering.

Tabletop displays aren’t just useful at exhibitions and trade shows. They can also be used as displays for your store’s merchandise. Use banner stands to showcase your corporate colors, message, products, and services.

How To Use Banner Stands & Tabletop Displays for Branding

The design and type of banner you will use depends on where you will be displaying them. For example, busy exhibitions and trade shows, it’s best to keep text to a minimum. If it’s going to be used in a museum, having a lot of text with details about the exhibit are an excellent idea. All banner stands should include a call to action, whether it’s a way for a person to contact your business or growing your social media audience, be sure you have a clear call to action to get the most benefit out of your banner stands.

To present the best image of your business, always use high-quality images so that the printed picture isn’t blurred or pixilated. Use brand colors to enhance the appeal and most importantly, remember to check if the message you display is proof-read and shares the message you want as the first impression of your brand.

Professional quality banner stands not only enhance the quality of the brand, but also the product or services associated with it. If you’re interested in purchasing a banner stand or tabletop display for your next event, contact us or call 1-877-389-8645  so we can find you the right price and style for your needs!

Trade shows are an essential part of product promotion, and with the introduction of modern technology, these shows have become even more popular. To attract the attention of casual onlookers and potential buyers to their booth showcasing products and services, marketers use a wide variety of display materials like fabric tradeshow displays and pop up backdrops around their stalls, along with tabletop banners and briefcase displays decorated on tables. According to marketing experts, display materials used in trade shows should be simple and clean with eye-catching content.

Banner designers have many standard layouts that are proven to attract more attention. So, remember to choose the right design layout with high-resolution images to be displayed on your banner. Your slogan and logo with the right complementary colors can becomes the show stopper of the trade show and get a ton more eyes on your business.

• Using the right colors

While it makes sense to use a color palette that is close to your corporate image, the best results can be achieved with the use of contrasting colors. If you are using a medley of colors on opposite sides of the color spectrum try to use impactful tones that are effective instead of being overwhelming. For instance, fluorescent colors that are harsh on the eyes won’t get the reaction you hope for.

• Selecting suitable graphics

Simple and imaginative images with bold slogans are effective in creating memorable visuals for your trade show stall. Ensure that you invest in an effective banner design and create customized graphics that can be used across all your tradeshow banners. It may be tempting to get maximum value out of fabric tradeshow banners that are used in strategic locations around the venue by loading it with artwork, but multiple images can dilute the visual impact of the banner. As pictures and graphics speak more effectively than words, it is critical to use the right images on the banners.

• Short and sweet

When banners are designed for display at trade shows, their main function is to grab the attention of people walking into the exhibition and also of other participants at the trade show. Instead of complex long descriptive sentences, use simple bullet points that act like “call to action” buttons in encouraging viewers to approach the stall to learn more about your brand and products.

Use Display Banners to Advertise Your Business

Effective advertising will provide brand awareness and visibility, build customer relationships, and create loyalty.

Whether you are the owner of a big corporate brand or have a small business, you need exceptional advertising that inspires and engages potential customers. Your advertising plan must create innovative, captivating, and unique advertisements with an attractive design and an unmatched finish.

Using engaging banner display stands, designed specifically for your target customers, will deliver maximum impact. They are effective and easy to use and will help you to deliver outstanding advertising.

There are several ways a display banner can increase customer engagement, drive brand awareness, and uplift profits. We have listed reasons why they are perfect for promoting your business.

Why Display Banners Are a Great Way to Advertise

Promote clear message

Effective banner stand displays make clear what they promote. Whether it is a service, a product, or a brand, a customer should know who the advertiser is. It does not make a difference how compelling your offer is; if customers do not know exactly who you are, the chance of them engaging and convert from your ad is small.

Clear banner display stands include consistency across all text and every piece of the ad can stand on its own. Display banners should have concise content that sticks with the customers even if they only see the banner for a second.

Stand out from the crowd

Modern technology offers many ways to promote your business in the marketplace. However, people can ignore the ads on social media networks, but they can hardly ignore effective banners. When they are walking by your store, you want to grab their attention and make sure they know you exist. If you want to stand out from the crowd, banner stands are a perfect way to accomplish this!

Banner display stands can attract more customers, making them feel welcome. Besides advertising your business at an event or trade show, banner stands inform, educate, and entertain the customers. They provide the exhibitors with a good resource to relay photographs, information, and products.

Effective banners include a call to action (CTA) that is done with technology. Thus, if your social media presence is strong, you can simply add the social media icons on your banner to let the customers know they can access you through those particular channels.

Look professional

Display banners hold professional graphics, which support your message, giving your brand the needed professional look. They are the latest trend and the perfect way to excel at the next showroom. The high-resolution display brings your brand to life.

You can choose any shape, size, and color for your banners to give the display a professional presence. You can easily create a professional appearance for your business by using the white space in the banner effectively. In this way, you create a clean feel, giving your banners a professional expression.

The white space offers readability to the customers and it expresses a feeling of professionalism.  White creates an illusion of a larger space, making the banner stand seem larger than it actually is. This is a chance to engage closely with your prospect while bringing your brand to life.

Easily target the intended audience

Display banner stands do not require much space and fit in tight areas. They are made up of lightweight material, thus they are portable and can be easily assembled, making them perfect for traveling. They are flexible, durable, and you can use them for multiple campaigns, proving to be cost-effective.

All this makes it easy to target your audience if you know them. You just need to be strategic. Choose the place where your intended audience spends time and make your business visible to them. Banner stands allow you to have lengthy brand promotions that can be easily customized to meet your target audience’s needs.

Make a good first impression

Your reception area or office lobby is the first impression for your customers, thus it should be welcoming, relaxing, and visually interesting. Display banners are a great approach to anyone who walks into your business. You can use your banner stand as branding opportunity or a welcome sign in your lobby to make a good first impression.

Banner stands bring color and structure to the lobby. They function as a visual anchor, naturally drawing customers and visitors in your showroom to get more information about your service or product. Display banners provide great graphics and will present your message loud and clear.

Additionally, you can use double sided banner stands for greater exposure. Two-sided display banners are a brilliant marketing tool because you can create a bold statement on one side, and on the other side, you can give an explanation or other information. If you use bold statement or a question, you will evoke curiosity from your customers, thus more engagement.

Easily attract attention

Whether you are on mobile corporate presentations, sales presentations, trade shows, or exhibitions, the banner displays will make a seamless graphic display. They will attract the attention of onlookers with its eye-catching graphics images which are easily noticeable by the passersby.

However, nowadays you are competing for the visitors’ attention against many other display banners, so you should put effort into creating an attractive campaign. Here is what you should do to create a successful campaign:

Share an innovative message

Think what will grab the attention of your visitors and come up with the ideal message for your business needs. Also, you must be concise. Include headings and subheadings in your text and clear language that visitors can easily comprehend.

Use the space well

Less is more. Do not overload the message and confuse the visitor. It is important to know how to adapt the crucial information to make a brief, but powerful message.

Make your banner display stand interactive

Incorporate elements that will engage the visitors and will make them interact with your ad. Additionally, use attractive images that have a look and feel that matches your brand.

Use humor

Using humor works well in attracting the attention of the visitors. If you come up with a funny phrase, you will get their attention and they will definitely remember you.

Try giving banner stands a shot! Whether you’re looking for a display at your next trade show event or want a banner stand to display in front of your store, banner stands can help you find what you need!