Trade show displays are an important marketing tool for any business, and they must be maintained and stored properly, otherwise they won’t last long and they’ll look shabby at trade shows. Here are 5 simple things you can do to keep your trade show displays in top condition. Remember: If your banners stay in top condition for a long time, your ROI will be massive.
Step 1: Cleaning & Disassembling
- It’s important to clean trade show displays before storing them. This ensures they’re in good condition when they’re needed later. Get rid of dirt, dust, and other contaminants.
- Different cleaning materials and methods are used to clean trade show displays. For example, if it’s a digital display, use a microfiber cloth and a mild cleaning solution. Tension-fabric trade show displays, on the other hand, can be cleaned with water and a mild detergent.
- Disassembling the trade show display before storing it is also important; this way each component is protected, especially when they’re being transported.
- Follow the manufacturer's instructions when disassembling trade show display stands.
Step 2: Inspection & Repairs
- It’s important to check for any issues that need to be addressed; doing this ensures the display will be in good condition the next time you use it.
- Fabric banners can get torn after multiple uses, and sometimes digital displays will malfunction; in either case, making repairs is absolutely necessary.
- If you can’t repair your displays on your own, get help from a professional who can; there’s nothing worse than exacerbating a problem solely because you were trying to fix it.
Step 3: Packing & Storing
- You should pack all the display’s components so they’re secured; if you don’t do this, they could get damaged, whether they’re in transit or not.
- Use bubble wrap, foam, or plastic bags to protect your trade show display stands, digital trade show displays, and tension fabric trade show displays.
- Store trade show displays in a cool, dry, and secure location for added protection.
- Make sure the storage location is easily accessible; if you have to struggle to get what you need, you could damage your displays.
Step 4: Inventory & Documentation
- Create a spreadsheet so you know which components you have and where they’re stored.
- Document the condition of your trade show displays with photographs, written descriptions, and videos before and after you store them.
- Periodically, organize your inventory and make sure everything is properly documented.
Step 5: Regular Maintenance
- Regular maintenance will extend the life of your trade show display and keep it in good working condition.
- Maintenance includes cleaning, inspecting for damage, making repairs, and ensuring that all parts are in good working order.
- Conduct regular maintenance with the help of reminders, and set aside a space for all your display maintenance tools so you don’t have to go searching for what you need.
Conclusion
Properly maintaining and storing your trade show displays will ensure they last a long time and remain effective all the while. There’s nothing worse than showing up to a trade show and realizing your display looks bad or isn’t working properly.
Check out Trade Show Display Pros if you’re in the market for the latest trade show displays, stands, and accessories. We sell digital trade show displays, tension-fabric trade show displays, and much more!