What’s new in banner stands for trade shows?
Thanks to the drop in prices of LED lighting strips, it’s now more affordable than ever to make your trade show booths attractive with powerful lighting. Learn how to add lighted counters and banner stands to make your display pop and enhance the aesthetics of your trade show booth.
Counters: A Powerful Workhorse of a Successful Trade Show Exhibit
Your counters are the unsung heroes of a successful trade show exhibit. They provide the space for event attendees to stop at your booth and interact with the exhibit staff. Though a trade show booth has a simple and discreet construction, it plays a crucial role in building brand awareness and recognition. Most exhibitors use a portable counter that offers multiple functionalities, such as:
- Greeting Area: A welcoming focal point to introduce attendees to your brand
- Registration Desk: You can use the counter for lead capturing, free giveaways, and contest signups.
- Storage Space: A lockable safe fixed under the counter provides the ideal space for sales staff to store personal items and other valuables like cash, business credit cards, and bags.
- Product Display: A large counter is ideal for displaying and showcasing your products. You can also set it up as a product demonstration corner or testing area.
Why Should You Upgrade to Lighted Counters?
The human brain is strongly wired to seek light. Several scientific studies prove that when given a choice between one lit object and one unlit object, most people (75%) will choose the brighter one. Also, it’s natural for humans to turn toward a light source instead of turning away from it.
Armed with that tidbit about lighting and human behavior, you can see why adding strategically positioned lights to your trade show booth helps to pull in foot traffic. When you have a brightly lit booth and counter, you capture attendees’ attention as soon as they enter the hall. Your exhibit acts like a lighthouse, directing and pulling in your audience. Depending on the colors you select, lighted counters add a futuristic and premium feel to your booth.
Lighting Styles for Trade Show Booths
Trade show lighting strips and bulbs are available in various colors to complement your brand logo and design. Besides colors, here are a few choices for counter lighting:
- Backlit: In this style, the entire front panel is illuminated from behind. It adds a dramatic effect to your logo and brand graphics.
- Edge-Lit: Edge-lit counters have a more artistic and high-tech feel. It’s an excellent choice for consumer brands, restaurants, and startups to give a more fun and casual vibe.
- Under-Counter Puck Lighting: Puck lights are bulbs tucked out of sight beneath the trade show counter’s front edge. The light shines downward to illuminate the graphic below. It’s a great choice for luxury and other upscale consumer brands.
- Halo-Lit: These counters cast a neon glow, adding a 3D feel to the graphics on your counter.
Make Your Trade Show Booth Pop With the Right Lighting
Stylish, functional, and well-lit trade show counters provide a great focal point for your event booth. It makes your display bright and attention-grabbing. Irrespective of whether you’re commissioning a new booth or upgrading an existing stall, consider using powerful and affordable LED lighting to add that finishing touch to your exhibit.