As an entrepreneur, one of the most crucial challenges you face in your business is to build brand awareness. Brand awareness is vital for companies of all sizes. It doesn’t matter whether you’re a small mom-and-pop establishment or a multinational conglomerate; brand awareness is critical. Brand recognition helps big companies thrive while it helps small companies grow.
Brand awareness is the ability of a brand to be recognizable and ultimately remembered when a customer requires a specific product or service. Today, most business owners focus solely on digital advertising. However, studies reveal that a mix of digital and print advertising is essential for building brand awareness. Even today, print marketing is one of the most important marketing channels to enhance brand recognition.
Print Marketing in the Digital Era
Even though most business owners focus on digital, print advertising still plays a key role in marketing. Recent research numbers reveal that it is even more important than we assume. The latest research from Marketing Sherpa[1]estimates that:
- 82% of survey respondents state that they like print ads seen in magazines, newspapers, etc.
- 76% said they prefer brochures, catalogs, and flyers
- 69% choose outdoor billboards, posters, and banner stands
As you can see, one of the best and budget-friendly ways to boost brand awareness in your community is by using custom trade show banners and displays in areas that see plenty of foot traffic, like trade shows and other community events.
Tips to Boost Brand Awareness Using Banners and Posters
- Keep It Consistent
Ensure that your fabric banner stands, retractable banners, and other advertising material you use are consistent with the overall brand image. The colors, fonts, logo, and messaging on your banners should reflect the overall brand image you wish to project.
- Keep It Simple
When it comes to the messages you use on your banners, simple should be your mantra. Using simple, easy-to-read statements is the best way to get your point across. Remember that your audience will walk or drive while reading your banner. So, keep it short, simple, and to the point to get your message across.
- Choose the Right Banner Type
Outdoor signs and banners are available in a variety of materials and styles. Choosing a suitable banner plays a crucial role in determining the effectiveness of your message. For example, you can use tabletop banner stands at your trade show stall. However, if you’re displaying your brand message at a large outdoor event like a music concert or a baseball game, you can select large vinyl banners.
Besides the type of banner, you also have to focus on the banner material. There are several materials like vinyl, mesh, and fabric that you can choose from, depending on the location and banner type.
Final Thoughts
The proper outdoor signage can help you create a cohesive brand image and improve brand awareness. Use these tips to find the perfect outdoor advertising banners for your business, and enhance brand recognition.