Trade shows are fantastic, especially when they’re filled with eye-catching banners and digital displays! A trade show is essentially a special space where companies can pitch to loads of interested customers who are seeking solutions! There aren't many places like trade shows, and that's why participating in trade shows is a crucial part of a company's marketing strategy. Studies have even suggested that 63% of companies find trade shows to be super valuable. However, if you don’t do some careful planning, your experience at a trade show might not be exciting or successful.
Set Your Goals
Figure out what you want to achieve. Goals are like the big picture—objectives make up your plan to get there. For trade shows, common goals include making people aware of your brand, getting leads, and building relationships. Once you know your goals, set objectives so you can reach them. This is important, as you’ll need your exhibit’s design to match your marketing goals.
Plan Your Budget
Decide how much money you can spend on your trade show exhibit. Look at your overall marketing budget and divide it into categories, such as engagement, design, show services, and travel. Prioritize spending based on what's most important, and think about what can give you the best return on investment (ROI).
Design Your Exhibit
A well-designed exhibit that has some striking popup trade show displays will attract event attendees and make your brand stand out. Also, keep your branding consistent across your materials. Everything on signs, graphics, and materials should be neat and uniform. And don’t forget to design your exhibit with lasting impressions in mind. If you make lasting impressions, your credibility with potential customers and partners goes way up.
Pick The Right Event
Choose a trade show that’ll help you reach your goals and audience, and make sure participating is affordable. Consider factors like event size, location, date, and reputation. Of course, compare the costs of participating in a show with the potential benefits.
Create An Exciting Experience
Make your brand memorable by giving booth attendees a hands-on and immersive experience. If people can engage with your brand in a positive way, you’ll be able to market your products and services better. The more positive interactions people have with your brand, the more likely they are to become loyal customers.
Train Your Staff
Make sure your booth’s staff knows about your brand, the products you sell, and their roles at the show. Well-trained staff can answer questions, promote your offering effectively, and connect with event attendees. And if you can generate more leads and sales, you’ll see a higher ROI.
Promote Your Exhibit
Before the event, promote your participation online. A strong promotional strategy increases brand awareness, attracts more people to your booth, and generates more leads. It’ll also help you stand out from the competition. People will want to know what your products and services are like before the event even begins.
Get Ready For More Events
Learn from this event so you can get ready for the next one. But the main thing is you have to figure out which trade shows you want to be a part of—then start planning your exhibit and marketing materials.
At Trade Show Display Pros, we're experts at designing and making trade show displays. Reach out to us to learn about how our team of designers and marketing experts can help you create an experience that will impress everyone at your next trade show.