Trade shows present numerous opportunities for entrepreneurs and businesses. They are highly competitive events, as businesses are vying for the attention of event attendees. If you don't stand out from the rest, you won’t get a lot of attention, which means participating will pretty much amount to a big waste of time. But don't worry! We can help you make your next trade show worthwhile. Just implement these tips and you’ll be able to design an eye-catching banner that attracts plenty of attention.
Learn About Color Psychology
According to studies, colors significantly affect a person’s mood and they even have the power to influence behavior. So, your retractable banner stands should be designed with this in mind. That is, use colors strategically so they convince passersby to learn about your brand and make a purchase. Don’t use too many colors; such a display will overwhelm booth attendees. Instead, use a few colors that go well together.
Engage The Design Experts
Since your marketing materials will be judged and compared on trade show day, you can't afford to have any of them appear unprofessional. Work with a trade show banner service that provides high-quality designs. They’ll help you create an outstanding banner that won't be overlooked.
Elegance
Come up with a brief, intriguing phrase that entices passersby to check out what you’re offering. Keep in mind that language on display banner stands should be conversational. And you need to get attendees’ attention right away with something slick. Remember, a banner should call on attendees to engage with the exhibit. Because a banner takes a while to read, it’s best to keep it short; this way a crowd doesn’t gather around it. Keep it brief and straightforward to be effective.
Positioning
Attendees shouldn’t have to struggle to see what your banners say. Ensure your brand is prominently displayed, and keep all primary graphics at eye level. Put your tagline or anything else you want to stand out from a distance at the top of the display. At this level, it will be visible to booth attendees, far-away onlookers, etc.
Designing Gorgeous Promotional Banners
No matter how you make your trade show materials, as long as you adhere to the rules of good design, you’re sure to come up with materials that’ll grab everyone's attention and forward your marketing objectives.
At Trade Show Display Pros, we can help you create stunning banner stands for trade shows that attract more attention, generate more leads, and close more sales. We use the best tools and tech to create high-quality banners with stunning designs.