Do you want to make a big impression at your next trade show? Having a large, well-designed banner is a great way to ensure that. But how does one choose the right trade show displays for their booth? Here are some tips that’ll help you make a decision.
1. Functionality
The best banners are versatile and easily customizable. Look for a banner that can be used indoors and outdoors, and it should work at all kinds of events. Also, ensure that it is easy to set up and take down; you don't want to waste time fiddling with it at the trade show.
Pop-up banners and tabletop pull-up banners are the most popular options for businesses that want to reach large audiences.
2. Size
You want your banner to be eye-catching, but it also needs to be the right size. A reliable rule of thumb is that the banner should be about 1/3 the size of the space you have available. So, if you have a 10-foot by 10-foot space, your banner should be about 3 feet by 10 feet. Remember that you also need to leave space for other trade show materials, such as a table and chairs.
If you have a small booth, tabletop banners and retractable banner stands are ideal, inexpensive options. You can also choose digital trade show displays to make more of an impact.
3. Banner Material
The material used to make your banner is important for two reasons: First, it should enhance the text and highlight your visuals. Second, it should be durable and easy to care for. Many banner materials are dual-sided, so you can print on both sides to maximize space. Look for materials that are easy to fold and lightweight; such materials are also easy to transport.
Tension fabric trade show displays are often sought-after these days, and they provide an inexpensive way to display graphics and text with vibrant colors and clear images.
4. Additional Accessories
Many banners come with additional accessories, like a carrying case and a range of tools. Choose a banner that is easy to set up and doesn't require a lot of equipment. For example, tabletop pull-up banners are very easy to set up, and so are retractable banner stands; you just pull them up and their holders lock them into place. Some banner stands even come with a carrying case that doubles as a stand, and a few come with lights that’ll make your display more visible in a dark trade show hall.
An effective trade show display can attract attention, promote your brand, and generate leads. But with so many options on the market, it can be hard to know which stands are best. Use these tips to choose the right banner stand for your next event.
And be sure to check out our latest trade show display stands if you want high-quality results!