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If you’re getting ready to go to a trade show, whether for a hobby or otherwise, there are definite benefits to having a trade show tabletop display. These benefits can be as simple as additional sales, but as complex as helping you organize your wares at a trade show.

Benefits of a Trade Show Tabletop Display

When it comes to the benefits of having a tabletop display at a trade show, the benefits far outweigh the negatives. The negatives are typically that you’ll have to decorate on your own and that you’re in charge of your own wares, but otherwise, there are extreme benefits.

Here are the top 5 benefits you can experience at a trade show if you have a tabletop display.

1.    A Tabletop Display Can Improve Your Brand and Business

Trade shows are a great resource for your business, no matter the size. If you run a small startup or if you’ve been in the business for 20 years, a trade show can help improve your brand and business, while also getting your name out there.

At a trade show, rather than necessarily reaching a price quota or sales amount, you can gauge your success on how many leads you get. This is great because simple tabletop displays can help you receive as many leads as something large and flashy.

Even if your display is small, you can decorate your trade show tabletop display with branding for your business so that everyone knows what your deal is. You must find exciting and innovative ways to promote your brand and reach out to customers through your trade show tabletop display.

2.    Customize Your Tabletop Display to Your Advantage

Similar to the previous point, one of the benefits of a trade show tabletop display is you can customize it however you want. If you have a new product you’re trying to promote, or a new service, you can set that upfront and center in your tabletop display. Or you can find other ways to promote your service and brand so that they’re attention-getting and that they draw customers to your table.

Make use of the fact that tabletop displays can come in many designs, styles, shapes, and other forms so that you can mix and match pieces to your advantage. Whenever it is that will benefit your brand, you can successfully procure it for your tabletop display. Additionally, you can also decide to include graphics and images specific to your brand to make sure that attendees won’t be able to forget you as soon as they walk away.

Use whatever combination of tabletop banner stands, self-packing briefcase displays, pop-up displays, folding tabletop displays, and tension fabric displays to make the best display for your needs and purpose.

3.    Easy to Set Up and Tear Down

Another one of the benefits of a tradeshow tabletop display is that you can make it extremely easy to set up and tear down. When you know what impact you need to have from your tabletop display, you can prioritize the important parts and then customize the smaller parts to be easy to transport.

A large booth will certainly have a higher visual appeal, but that also means that the large booth will require more in the way of shipping and transportation. If you don’t have the funds to handle large-scale transportation, that’s all right – bigger doesn’t always mean better.

With a tabletop display, you’ll find that even the largest of them are lightweight, compact, and, essentially, portable. Many of the stock tabletop displays offer carrying options that can help you move your display where it needs to go without spending loads of money and time on securing transportation services.

4.    Great for All Budgets

There are, of course, additional benefits of a trade show tabletop display, and the next one on the list is that they aren’t too expensive to set up or take down. No matter what your budget is, it should be possible to add in the addition of a tabletop display. Of course, the more elaborate you get, the more it will cost, but even the most elaborate model will still be comparatively affordable. Because of this, stock models can offer the same ROI as a custom, extravagant booth, meaning that you can save money and make money, no matter the size of your tabletop display.

5.    Great for Communication

When it comes to sales, leads, and getting your name/brand out there, there is nothing better for your business than having face-to-face interactions with your potential customers. Tabletops are one of those elements of a tradeshow that are meant to increase how much you can communicate with your potential customers.

Because of how small they are, it’s extremely easy to communicate with customers even if you can only afford a small amount of time for each interaction. The small size also will allow whatever group of staff members you have in your booth to attend to whatever they need to attend promptly.

Find a tabletop display that is great for your needs and the size of your staff, and then adapt your desires to the best tabletop for the tradeshow. You’ll be surprised at how beneficial a tabletop display is.

Takeaway

When it comes to the benefits of a trade show tabletop display, there are many more than what was touched upon in this blog. When it comes to many of the benefits, you might only discover what they are once you participate in a trade show!

You’ll have to figure out which elements of a trade show tabletop display are best for your needs. It may take a few different trade shows and displays in various forms to determine which display is best for you, but once you settle on one, you’ll find that the benefits keep coming.

Is your company participating in a trade show? Are you worried about your small budget? With the proper planning and the right display tools, your small booth can become a huge crowd-puller. Check out our helpful tips to create an impactful display on a small budget.

1. Use Pop-up Trade Show Displays

Tension fabric trade show displays are the most budget-friendly option for advertising your brand. There are several advantages of using trade show display stands. They are convenient, customizable, lightweight, durable, easy to transport, easy to set up, and reusable. These display stands create an enormous impact on a small budget. They display brilliant, eye-catching graphics that enhance your brand image.

2. Rent a Booth

If you have the need for a more elaborate booth, but only plan to use it once, renting makes more sense than buying it. When you rent, you pay less than the amount you would spend on purchasing booth components. This can make a larger exhibit fit in your budget when purchasing would require a simpler, less impressive display.

3. Host a Contest Instead of Offering Free Merchandise

Free giveaways like pens, t-shirts, bags, coffee mugs are an indispensable part of trade shows. Many brands give away a free item with its logo in the hopes of winning the attention of the audience. The catch is that giving free merchandise is expensive. Even a $5 pen can cost thousands of dollars if you’re giving away hundreds of them.

The practical and budget-friendly alternative is to hold a contest. Get event attendees to participate in a quiz or game to win a grand prize like an iPad. Attendees are much more likely to remember the brand that had a $1,000 prize than the brand that gave away free t-shirts worth $10. Also, organizing contests makes attendees spend more time at your booth, improving brand engagement and brand impact.

4. Book Early to Enjoy Discounts

Most trade shows offer early-bird discounts for brands that book first. The deal can help you save thousands of dollars on registration and exhibition fees. Additionally, when you book early, you can also book hotels and flights at cheaper rates. Ideally, you should plan which trade shows you want to attend and book as soon as registration opens to enjoy great discounts and other extras.

5. Choose Local Trade Shows

Traveling to and from a trade show and overnight hotel stays all cost a lot of money. If you’re running low on funds, then it’s a good idea to participate in a local show in your city before attending a bigger show in another state or country. Think of it as a test drive to practice your marketing strategy before going big. Also, local trade shows give you more ROI as the leads are more likely to convert.

Having the latest trade show technology should be the top priority for your overall marketing efforts. You should stay up to date with the current trends to attract an audience at trade shows. Digital trade show displays such as LED screens, virtual reality, and digital signage are state-of-the-art products to engage attendees.

If you have all the gadgets, you might still wonder what to put on your digital trade show displays to pull the audience to your booth. Here are seven creative things you can add to your digital products to present visually appealing content.

1. Information About Products and Services

Educating the masses about your products and services is a great way to use digital displays. These displays can help people know more about your brand and begin to explore your products. It’s an excellent way to increase brand awareness and bring more leads to your business.

2. Brand-Focused Content

If your brand is new to the market, using signage to tell more about your brand is excellent for creating curiosity. Use innovative and creative approaches to introduce your brand. When people spend more time in your booth, make it a point to give detailed content with a proper demonstration by your staff.

3. Testimonials and Reviews

Many individuals make up their purchasing decisions based on the reviews and testimonials they read or watch. Presenting moving and engaging testimonials will undoubtedly draw attention, and people will begin to gather more information about your business. You can show video testimonials or text reviews.

4. Real-Time Social Media Updates

Most organizations maintain social media pages to build a customer base. If you have a huge fan following on social media, you can provide real-time updates on your digital trade show displays. It can help add more followers and customers to your business.

5. Help Attendees Navigate Using Digital Displays

Place digital displays outside the trade show to help the audience navigate their way to your booth. Use arrows, emoticons, and popular social media symbols to engage the audience.

6. Product Demonstrations

Create short clips about each product, demonstrating their features and applications. Play them on digital screens so that interested attendees will know more about what you have to offer.

7. Use Virtual Reality to Create Engagement

Augmented reality or virtual reality has garnered significant attention in terms of giving a live experience to the viewer. You can use this technology at your trade shows to creatively engage the audience and build brand awareness.

Retractable banner stands are very popular because of their affordability and many uses. They are commonly used at trade shows, sporting events, fundraising programs, and presentations. You can also find banner stands at restaurants, educational institutions, and retail stores. Some of the other advantages of using a banner stand include:

Easy to Use

Retractable banner stands do not take long to set up or to take down. The banner can be pulled off from the base and can be affixed to the support pole without help from others. This makes them a viable alternative to large booth displays.

Versatility

Retractable banners are cost-effective when compared to other trade show displays. Because of this, you can interchange banners for seasonal promotions or use them at multiple trade shows. They can display different kinds of information and graphics to meet all of your promotional needs.

Mobility

Retractable banner stands are called so because they retract entirely into an aluminum base. The stand is compact enough to fit into a traveling case, and the case can fit into small places like the trunk of your car. They can be easily carried to venues while keeping the banner safe and undamaged.

Affordability

Retractable banner stands are available in various budget-friendly options ranging from lightweight to deluxe to match your price range. This can also make it worthwhile to have more than one display, depending on the size of your marketing event.

Retractable banners can create a long-lasting impression on potential clients and carry your message to a wide audience. Connect with us if you are looking for trade show displays that fit your requirements and budget. We have something for everyone, including fabric trade show displays, pop up screens, and table top displays. We can also suggest a display that’s right for your next event.

Technology today is an important part of trade shows whether it is for designing a booth, using social media, tracking leads, or including virtual reality presentations. Though human interaction plays a vital role in making trade shows successful and fostering new business relations, technology has created a niche for itself in business. Here are ways to integrate technology in trade show displays:

Digital Marketing

The old method of giving out brochures and informative content to visitors has nearly been eradicated as most business people now prefer to send out those details to customers via email. This method saves money and is eco-friendly too as people tend to throw away printed material. Information sent to an inbox can be referred to when needed and will more likely be looked over. Digital catalogs are the new trend to let prospective buyers view brand’s entire product lineup with just a few clicks.

Interactive Media

To attract people to the booth and keep them engaged, invest in technology that can let them virtually experience your products if actual product demonstrations cannot take place. This can be done through interactive trade show displays and virtual reality software within the booth in the form of touch screens and VR goggles.

Social Media

The multitude of social media platforms available allows brands to directly interact with customers to share information about new products and gauge their views about them. Businesses can use social media to share pictures, videos, and product catalogs with prospective business partners and followers. It can also be used to announce contests and special offers to encourage visitors to go to the booth at the trade show. Then pop up banners can be arranged at the entrance with directions to direct visitors towards the booth. Social media can be a great way to engage customers both inside and outside of the trade show venue.

Display Screens

Large monitors at the trade show booths playing informative videos are an interesting tool to attract the attention of people walking by. If attendants are busy with product demonstrations or explaining their details to potential customers, new visitors can watch these videos to learn about the brand and its products.

Mobile Applications

Do you want to turn prospective leads into customers? Ask them to download your app to keep in touch by sending details of product catalogs, new product information, promotional content, and other forms of push notifications.

Using a combination of these tips can help you to attract the attention of those walking by and engage potential customers.

Trade shows and face-to-face marketing promote and sell products and services to your customers. We’ll help you design, build, deliver, manage, and store a custom tradeshow exhibit – an essential element in your successful event strategy.

Pick Your Goals

What are your objectives in exhibiting products at live events? Examples include increased brand awareness, lead generation, relationship building, and short or long-term sales. Once you’ve established your goals, next assess your brand’s needs. What exhibit size will you need? Will you need multiple exhibits? What is your overall budget? Will you need help creating banner graphics? Next choose the style of your new booth – conservative, elegant, high-tech or minimalist. Then specify the feel of the booth– open, freeform, or symmetrical.

Find An Expert Partner

Finding an exhibition partner is a crucial step in designing your trade show exhibit. The best partner offers high-quality exhibits that meet your goals and stay within your budget. A bold, experienced partner can provide additional trade show services such as replacement graphics designs for banner stands, tabletop displays, counters, and kiosks. At Trade Show Display Pros, we sell a premium range of banner stands, pop up displays, fabric trade show displays, portable flag stands, literature racks, and banner designs at attractive prices. Many of our trade show displays are covered under a lifetime warranty. Looking for vibrant, digitally printed, full-color banners? Trade Show Display Pros are the perfect partners. Our exhibits pack in a portable carry case and set up easily – an ideal solution for any marketing event or lobby showcase. Professionally finished and classically presented, our trade show bannerstands will satisfy your promotional needs!

Design the Exhibit

Next, choose the construction style of your booth. Common construction styles include fully customized (exhibit designed entirely from customized materials), semi-customized (an exhibit that is custom designed from standard pieces and off-the-shelf components and modules), and systems (exhibits that are pre-designed in specific sizes and configurations).

Design Exhibit Graphics

Some exhibitors use in-house creative teams or graphic design agencies to handle  the design of their display graphics, and others are able to handle the design themselves. For those that don't have the ability to handle the design work, Trade Show Display Pros can provide that service as well. If you already have a display and just need updated graphics, Trade Show Display Pros can provide replacement graphics for any style of display. Call 877-389-8645 and speak with our experts to update your promotional message. Our products have been extensively testedfor durability and aesthetic appeal.

These top tips for creating a great marketing plan will optimize your promotion strategy. Increase event attendance and visitor satisfaction while saving time and energy. Trade Show Display Pros can make your next event smarter and more captivating.