General

Trade shows include intense competition as businesses try to outdo each other with flashy trade show displays and creative marketing ideas. You aren’t just trying to find the best buyers but also scoping out competitors and looking for industry trends. Irrespective of the multitudes of display types, there are some that remain popular. Here are a few classic trade show display options that are unlikely to go out of fashion:

Banner Stands

Banner stands are a popular choice for trade show displays of all sizes. They are easy to set up and take down, and they are relatively inexpensive. They also transport well; you can pop them inside their protective cases and carry them on a bus, train, or other public transport. They are versatile and can be used as standalone displays or combined with other banner stands to create an impressive back wall display. They’re available in a wide range of styles and sizes including portable banner stands which are lightweight, have few moving parts, and cost less. Retractable banner stands have a roller mechanism, making them easy to set up and take down.

Exhibit Truss Systems

Truss systems are just one step short of a completely customizable exhibit. A typical truss system includes several truss parts and back wall pieces. Although they look impressive, they can be set up quickly and without the need for sophisticated tools. They are durable, highly functional, and easy to maintain. Most truss exhibits are designed in a way that visitors can get a 360-degree view of the booth. At Trade Show Display Pros, we offer truss kits that are structurally engineered to be stable and safe. Plus, you can choose to build pre-designed shapes or request a customized configuration.

Multimedia Displays

Multimedia displays are perfect for drawing traffic into the booth and capturing audience attention. For example, iPad displays can be used as a presentation station, an interactive kiosk, or an information display stand. With interactive multimedia displays, it is easy to engage potential customers and inform them about your products and services while you are busy with other attendees. They can be great for getting information to potential customers in an engaging and clear way.

Do you need help choosing trade show displays that are right for your business? Call us!

Fabric trade show displays have become popular over the years because they are easy to use, set up, and transport. Plus with some care and maintenance, they can last for a very long time. If you own fabric displays, here’s how you can protect them from damage:

Cleaning the Fabric

Always read washing instructions carefully to prevent potential problems because cleaning instructions vary depending on the fabric type. Most fabric trade show displays are made of polyester or polyester blends. These can be machine-washed or spot-cleaned. But washing instructions also vary depending on the display stand (i.e. tension fabric banner stand, hanging fabric banner display, etc.). Fabric blends and construction styles will vary accordingly.

If the instructions allow the fabric to be washed in a washing machine, select the delicate cycle and use cold water and a mild detergent. Do not use bleach or other harsh chemicals. Remove the fabric display promptly after washing to avoid wrinkles. Hang the fabric to dry or attach it to its display stand. Do not expose the fabric to dry heat. If the instructions recommend hand washing the display, soak it in cold water using very little detergent and wash it gently.

Some fabrics can be spot cleaned using a mild stain remover, depending on the type of stain. Clean the stain by working from the outside and gradually work your way in to prevent the stain from bleeding. A word of caution: not all fabrics can be spot cleaned, so it is best to check with the supplier or read instructions before you begin.

Storing the Fabric

When storing your display, make sure the fabric is folded so that the design is inside to prevent dirt or grease from accumulating on the display image. Fold the fabric loosely to prevent creasing and store it in a dry place away from sunlight. The temperature in your storage facility should be around 40 to 80 degrees Fahrenheit to prevent mold and mildew.

If you aren’t sure about the instructions, don’t hesitate to call us at 877 389 8645. We are equally committed to providing a great pre-sale and after-sale experience!

Reference: https://blog.exhib-it.com/2018/08/01/how-to-clean-store-and-refresh-fabric-trade-show-displays/

Are you planning for an upcoming trade show or exhibition? Business owners often find themselves unable to choose between large and expensive displays, like the Truss System and exhibit islands, and smaller portable displays. Some of the benefits associated with choosing the latter include:

Portable Displays Are Straightforward

Portable banner stands are easy to set up and take down, and they’re also flexible and versatile. And since they don’t have a lot of moving parts, they tend to be lightweight and therefore very popular. Additionally, transporting these stands is easy, so they’re great for exhibitions and trade shows. X banner stands, for example, are preferred for product launches and retail showrooms; they are lightweight, compact, and very appealing.

Portable displays are also perfect for businesses that are short on staff, for a single staff member can set up, arrange, or dismantle these displays quickly and without assistance.

Affordability

Unlike customized exhibit islands that can set you back a few thousand dollars, portable displays are inexpensive. A typical 24-inch portable banner stand costs around $70, or even less if you buy in bulk. But the benefits don’t just stop at price. Portable banners tend to be lighter and more resilient than most banners. And when you purchase high-quality portable banners online, you can save on shipping costs by buying in bulk. Get a product that you can get several good years of use out of!

Easily Updatable

As it was said earlier, portable displays are durable, so you can revise and update the banners—depending on the product or service you’re promoting—without ever having to worry about the banner being compromised. If you want, you can have a different display for every exhibition. And at Trade Show Display Pros, we sell great replacement banners for unbeatable prices.

If you’re looking for portable displays at affordable prices or you’d like to know more about banner stands that may match both your requirements and budget, visit our website!

The costs associated with trade shows may seem daunting to both small- and medium-size businesses. But when matched with an excellent marketing, a great PR strategy, and high-quality trade show displays, it’s easy to generate a good return on investment. But a grand booth design and jazzy displays don’t always ensure success. Below we list a few small things that’ll require attention:

Manners Matter

It’s important to set guidelines for staff to follow. When faced with an unfamiliar situation, staff members can reference these guidelines to know how to proceed. Besides, good manners are key to making good impressions. Make sure everyone in the booth is knowledgeable about the company, its goals, and the products/services they provide. Staff members must be proactive, willing to help, and approachable.

Restrict social media use, texting, Internet browsing, talking on the phone, etc. All staff members should be dressed professionally, and bad posture like slouching and leaning on walls must be discouraged.

Establish Clear Goals Before the Event

Are you launching a product or service at a trade show? Do you aim to network with fellow industry professionals at an event? Will you be focusing on identifying qualified leads? If you understand your goals, it will be easier to both employ qualified staff and customize your training programs accordingly. For example, if your focus is on identifying qualified leads, you should encourage staff members to gather as much information as possible in a short amount of time, that way visitor potential can be adequately assessed; you could also prepare careful questions that staff members could use for guidance. And remember that individual-specific data is so much more valuable than bulk data.

Invest in the Right Trade Show Displays

You don’t have to go the whole nine yards and buy expensive trade show displays. Instead, choose accessories that will make your booth stand out. Affordable, customized table covers, for example, display your logo and brand name and they’re great for attracting customers. Also, eye-catching retractable banners or innovative product displays could encourage visitors to stop and learn about your company.

If you’re planning for an upcoming event or exhibition, visit our website! We can help you find great trade show displays that won’t break your budget!

While purchasing trade show displays most businesses find price constraints to be a final deciding factor. This sometimes pushes them to compromise on quality, forcing them to accept substandard display materials. Low-quality display products have detrimental effect on the brand as people tend to equate their products to the displays. So here are some important criteria to get the most value from your investment in displays for trade shows and exhibitions.

Quality Displays

Displays designed for trade shows should be customized to suit the brand’s image, so the marketing team should look beyond the price and regard it as an investment. While planning the design, the content and layout manager in charge should ask designers to give quotes for displays that can last for around 4-5 years. While graphics will typically need to be updated every year to keep the content fresh, well-maintained tradeshow displays made of durable materials can last for many years, and top brands typically have a lifetime warranty on the display itself.

Flexible Displays

Invest in displays that are flexible enough to fit the changing needs of exhibition and marketing information that needs to be displayed. Pop up banner displays made from fabric panels are available in a wide range of designs and shapes, and several models of trade show displays are designed to allow for easy reconfiguration into a variety shapes and sizes. These can be used for multiple occasions and venues and by customizing the graphics to suit different trade shows, a single display can perform like several displays.

Functionality

Trade show booths function as display areas and workspace for booth staff. They give the space to make product demonstrations, share information about the brand, engage in meetings with prospective clients, and store essential personal and promotional materials. Purchasing display products like retractable banners for standard size trade show booth will give you a functional space to attract and impress potential customers.

Ask the Professionals

Design your displays with the help of banner designers experienced in making designs for trade shows. Displays designed by professionals can help with brand building and generating sales inquiries. These experts know how to plan long-term marketing campaigns through appropriate displays based on the image the brand wants to create. Some of these professionals even travel to large shows to help support marketing teams to design creative exhibits that can attract more people.

As a business, you want to make sure you are getting the most out of your trade show. Keeping these tips in mind will help you to invest wisely in your trade show booth displays, helping you to get your brand out there and increase sales.

Participating at a trade show is an investment that includes buying booth space on the trade show floor, preparing giveaways, and setting up a display booth. Direct interactions with potential customers as well as combining both audio and visual elements to form effective trade show displays are simple methods used to generate sales leads at trade shows. Here are some strategies you can use to maximize return on investment (ROI) and increase visitor interest at trade shows.

Multiple Promotional Activities at Each Phase of the Show

Divide your marketing activities into segments, and focus on what you should be doing before, during, and after the trade show; doing this helps with tracking effectiveness. Start a promotional activity before the trade show and generate awareness using social media, email marketing, road shows, etc. To guide people to your booth, set up fabric trade show displays at strategic locations throughout the trade show floor. During the trade show, invite prospective customers with attractive booth presentations that will engage them in meaningful ways; explain how your products can solve their problems. Adopt an effective process for following up with each prospect—you want to turn those leads into sales, that way you can easily cover the cost of the trade show investment.

Effective Networking Strategy

Networking is an essential part of a trade show, and such is why marketing staff should use every opportunity to interact with prospective customers, that way they can better understand customers’ needs. Divide your sales team in such a way so one group is engaging the interests of curious onlookers while the other is closing sales deals with new customers. Encourage sales representatives to engage in face-to-face discussions with visitors while giving product demonstrations, and recommend they use casual talk while setting up meeting areas within the booth space.

Unique Promotional Products

At a crowded trade show where numerous brands are trying to outdo competitors by giving out informational brochures and pamphlets, it’s easy to get lost in the information overload. Instead of giving out information through the traditional modes, which are likely to land in the trash anyways, focus on sharing information through direct conversation or by putting up retractable banners that share a lot of details. Do not waste funds on cheap giveaways like pens, armbands, and paper weights, and don’t just give individuals items because they happened to walk by your booth. Use creative promotional products that present your brand in a positive light and give these to attendees who share their contact details with your staff.

Every year marketers introduce new ideas during trade shows—some of these hit the bullseye while others are quickly forgotten. As we are already in the middle of 2019, some of the biggest trade shows like CES are already behind us. During these events, we saw a few new ideas that are already becoming hot trends in the trade show industry. Below is information on trends that can be used to upgrade a trade show booth.

Multi-Sensory Stimulations

To grab the attention of attendees and ensure that brand image has made both a positive and lasting impact, booth operators are now using multi-sensory technology. Combinations of multi-sensory stimulations—like sense of touch, smell, taste, sight, and sound—are being used to connect with people. Design a booth that offers an experience for visitors, and encourage them to enter by highlighting your multi-sensory technology near the entrance of your booth. Incorporating such technology boosts brand value.

Strategic Lighting

Lighting has been a basic necessity at trade show booths for decades. Use items like backlit pop-up displays, light panels, and recessed lighting to transform a booth space. Be creative when using recessed or hidden lights to illuminate special sections of the booth structure. Lighting can also be used to present products in unique and attractive ways that engage trade show attendees.

Advanced Technology

Many trade show booth designers have still not learned how to use new technology like virtual reality, 360-degree videos, holographic walls, and 3D projections—all of these pieces of technology can be used collectively to create visually-stimulating exhibits. At present, creative technology is being utilized by companies to give virtual reality demonstrations of products and services. Also, holographic pictures and video clips that are used on fabric trade show displays are now including company brand names, and these are currently popular in the travel and tourism industries.

Innovative Use of LED

Booth designers are now aiming for visual appeal in their trade show booths, and such is why many are using LED screens to create textured backgrounds in their booths to stand out from competitors. LED lights can be used to creatively highlight trade show displays and other elements that are part of the exhibit.

The trends mentioned above are innovative developments in the trade show industry and they’ve captured the interest of exhibitors everywhere. If you decide to experiment with new trends, you should not lose focus on following up with potential customers—nurturing every lead is still priority number one.

Banners are great for grabbing customer attention. They are inexpensive, easy-to-use, and they can be customized to fit your needs. But did you know trade show displays aren’t only great for trade shows and exhibitions? They can even be used by small business owners to advertise products and services!

Choosing the right banner is important; you want to make a positive impact, after all. At Trade Show Display Pros, we’ve been educating our customers on the different banner stand types for years. If you’re a small- or medium-sized business looking for promotion ideas, read on!

X Banner Stands:

X banner stands are very useful for advertising products and services at restaurants and retail stores. An X banner stand’s unique design makes them lightweight and inexpensive, making these banner stands great for grabbing attention on a budget. X banner stands are especially useful if you need stands in multiple locations for a product launch or for business with multiple sales people who need to use the displays in different locations at the same time. They are easy to set up and take down, and when maintained well they last for a very long time.

Retractable Banner Stands:

A retractable banner stand is called so because the banner graphic is stored in the stand base after every use. Unlike an X banner stand, a retractable banner stand will not be knocked down easily. These banners are also easy to set up and carry. Use retractable banner stands to advertise giveaways or promotions, and they’re also great for highlighting a product you recently introduced. You can make your banner message attractive by playing with colors and appealing texts.

Outdoor Banner Stands:

If you want a display that can be used in any environment outdoor banner stands are your best bet. They are great for improving branding and they’ll get your messages across to large audiences at outdoor events, concerts, fairs, sporting events and exhibitions. They come in a wide range of sizes up to 10' wide so there's sure to be a model to fit any need.

Pop-up Fabric Banners:

Pop-up fabric banners are great! Assembling them and taking them down is easy too—all you have to do is expand the stand up and you’re ready to go because the fabric graphic stays attached. These stands are also extremely durable, making them great for transport. You don’t need a lot of space to use a pop-up fabric banner because they come in a wide range of sizes to fit whatever space you have available. In short, pop-up fabric banners can be used to hold great visuals and draw customers to your store.

If you need help choosing banner stands, call us now for more information.

Planning a successful trade show or exhibition begins with assembling the right trade show displays. But how do you decide which banner stands are right for your booth? How much should you spend? How does one banner stand differ from another? There are so many questions!

At Trade Show Display Pros, we help our customers understand the world of trade show displays so they can select products that are right for them. Below are answers to three common questions individuals usually ask about banner stands.

#1 – Are banner stands only ideal for trade shows and exhibitions?

Of course not! Banner stands are perfect for advertising and they can be used anywhere! For example, you can use them at crowded places to guide traffic towards different areas. They can also be placed outside busy restaurants to display menus or any offers. You can place them on highways or at drive-throughs to promote giveaways or offers. You can also place them outside conference halls to welcome visitors and display information. Retractable banners are used at airports, shopping malls, sporting events, and other heavy-traffic areas to grab attention.

#2 – Are retractable banner stands better than non-retractable banner stands?

A retractable banner stand is called so because it retracts into a stand base after each use. On these stands, the banner graphics are wound around rollers so they stay protected during storage. Retractable banner stands are perfect for trade shows and exhibitions, because they are so quick and easy to set up and take down. They're great for uses other than conferences, trade shows, and events, but there are other options as well when the stand doesn't need to be set up and taken down frequently.

Non-retractable banner stands are the models without retraction mechanisms, so banner graphics have to be attached and removed every time you use these stands. Portable banner stands are lightweight and transportable and have very few, to no, moving parts, so they tend to be very reliable. They are also inexpensive and great for large scale deployments of advertising to multiple locations such as store, showrooms and company lobbies.

#3 – What’s the difference between indoor banner stands and outdoor banner stands?

As their name suggests, indoor banner stands are meant for indoor use; in other words, they’re not designed to withstand the elements. Banner stands that are for indoor use can easily break or blow over if used outdoors, and the banner options for indoor use will typically be different than outdoor options, which would require greater tear strength to hold up in windy conditions. An outdoor banner stand is designed to hold up in wind, usually with some kind of weighted base, and some have springs that allow the graphic to flex in the wind. The banners for these stands are often more resilient than the materials used for indoor banners, so they don't tear easily in the wind. Be sure to check the wind rating for an outdoor stand to make sure it will hold in the environment where you plan to use it, and always take the banner down if winds exceed the rating for the display to prevent damage.

Are you having trouble choosing the right banner stand? Call us now to discuss your requirements—we’ll suggest a banner stand that’s right for you!

Branding is an essential aspect of marketing, and trade shows are an ideal place to establish your brand name. The challenge lies in looking for ways to establish positive connotations within the target market in a simple but memorable manner. Here are some tips on creating a buzz around your business that can lead to more customers.

Making Brand Awareness an Essential Part of the Exhibit

Exhibitions can be a powerful extension of a firm’s advertising and public relations as well as enhance brand awareness. Ensure your marketing and promotional materials around the booth, like retractable banners, are consistent and have the same logo, typeface, colors, and characters. People’s perception of a brand is subjective to personal experience, and this can be established by consistently emphasizing its qualities through several exhibits of different types.

3-Dimensional Exhibits

Create an impactful message on all sides of your booth especially for exhibits located in a central area that can be viewed from all sides. Having a 3-D display allows you to get the maximum traffic and impact for your brand. You can then convey the product’s personality and the company’s logo to everyone who passes by. Exhibits that keep changing shape or colors and are visible from a long distance are most likely to grab viewers’ attention.

Bring Brand Ambassadors

Get your most vocal employees to exhibit your brand and discuss its features with potential customers. Employees that talk about products and services in an engaging manner through Q & A sessions and games act as brand experts and have the ability to create a positive and lasting impression on the visitors.

Trade shows are a great way to reach out to key audiences outside your immediate local area specifically if the product is for a competitive industry or for a new vertical that is outside your comfort zone. They can help to connect with a new group of potential buyers and expand the market, making your business more successful.