General

Trade shows are highly competitive. With hundreds of booths vying to grab the audience’s attention, trade show display stands are the best way to ensure that your business gets noticed. They are convenient, cost-effective, and durable and help your business stand out professionally. In this article, we list the top five benefits of investing in high-quality trade show displays.

1. Cost-effective

When compared with other popular modes of trade show advertising, display stands are the most cost-effective choices. Even with accessories like lighting, prop stands, and digital displays, the total cost of a display stand is budget-friendly. It’s an excellent choice for businesses with small advertising budgets. It’s a one-time investment that you can reuse for several trade shows.

2. Customizable

You can get a customized display banner stand that fits your brand image perfectly. You can customize all display stand features, including size, orientation, design, single-sided or double-sided display, and more.

3. Portable

If you have experience setting up for trade shows, you know how difficult it can be to set up a display. When compared with traditional advertisement banners, display banner stands are highly portable and convenient. The entire display can be dismantled and fit inside a travel bag. It can easily fit in the boot of your car, or you can add it along with your check-in bags if you are flying to the venue.

4. Easy to Setup

Besides the ease of carrying, banner stands are easy to install. These display banner stands are made to be set up by one person. It also doesn’t require any special tools or skills. All you have to do is connect the rods and banners, and you’ve got a great display within a few minutes. The same applies to dismantling as well. Trade show booth attendants can quickly wrap up these banners at the end of the day.

5. Space Savers

Another massive benefit of display banner stands is that they take up significantly less floor space. The size is a huge benefit, especially in crowded trade shows with only a limited space for your booth. Even though they occupy less space, they deliver maximum impact. They are designed to grab the attention of visitors.

As you can see, trade show display stands offer various advantages for your business, making them a must-have tool in your marketing arsenal. Keep in mind that trade show display stands are available in a variety of designs and models. You can choose the right one that best fits your advertising needs and budget.

Trade Show Display Pros has a wide range of trade show display stands. Get in touch with our team to see how we can help!

Trade shows provide an excellent opportunity to market your product and expand your business. When you set up an exhibition booth, you need creative ways to showcase your brand, products, and services. A pop-up display is one innovative option that can help you stand out at trade shows. Here are some of the advantages of these types of displays.

Lightweight and Portable

The traditional displays have many parts, and it becomes challenging to carry them as they are heavy. But pop-up displays are lightweight and portable. The frames are made of lightweight materials, which can be folded easily for convenience.

Easy to Set Up

Many people assume that pop-up displays are difficult to assemble when compared to stand-up or table-top banners. But that’s not true! You can put them together quickly in a hassle-free manner using self-locking magnetic arms.

Attractive

Trade shows will have hundreds of people, and getting their attention is crucial to making your exhibition a success. Pop-up displays capture the attention of the audience while they pass by your booth. You can place them creatively in prominent places to draw attention.

Customizable

Pop-up displays offer you the versatility that you can’t get from other displays. You can change the design to align with your brand logo and design. You can change colors to suit the theme and objectives of the exhibition. They also come in a variety of sizes to suit your requirements.

Easy to Store

As pop-up displays are customizable and retractable, you can easily store them without occupying much space. They are compact, and you can transport them easily on flights for distance trade shows. They can be taken wherever you need to go for trade shows and exhibitions.

More Space for Brand Message

The message on trade show displays should be large enough for the audience to notice it immediately. Traditional displays usually don’t provide enough space for brands to leave a detailed message. However, pop-up displays offer more space for making creative marketing campaigns efficiently.

Professional Look

A pop-up display is the best advertising option when you use creative images, logos, and designs. It gives a professional look to your overall marketing campaign.

Budget-Friendly

Although digital displays are effective in trade shows, they can cost you a lot of money. But pop-up displays are a cheaper way to make your exhibition stand out. It requires fewer people to load and set up the display, cutting down the transportation and operational costs.

Trade shows are an excellent opportunity for companies to showcase their brand, get more business contact, and increase their customer base. It’s essential to build an exhibition booth that attracts attendees.

When you walk across different booths in a trade show, what captures your attention the most, and what do you remember as you walk away? These are the question can help you to design an exciting and inviting booth. Table-top displays are a cost-effective option to attract more attendees at trade shows and conferences. Here are some of the reasons why you should use table-top banners and displays at trade shows.

1. Budget-Friendly

Table-top displays are cost-effective when you compare them with larger displays. They offer great visibility if used creatively. Table-top pull-up banners and retractable banner stands are suitable for making information available at a glance.

2. Customizable to Suit Your Creative Ideas

Drawing people’s attention is the objective of an exhibition at a trade show. Your table displays are ideal ways to spark interest in your products and services. You can customize your table-top banners with lights and table throws. Display your brand’s logo in a prominent place on the table, so it is noticeable to those who pass by.

3. Easy to Handle

As the table-top banners are lightweight, they are easy to move around. You can fold them and transport the retractable banner stands and retractable pop-ups. Plus, you don’t need a large group to load and unload your table-top displays. Having a display that is easy to set up gives you more time to interact with your business contacts.

4. Product Awareness

Table-top displays that are well-placed can be head-turners at the trade show. The attendees will stop by and take a look at your products, services, and brand. It increases brand awareness and helps you reach a larger crowd quickly.

5. Versatile

Table-top displays can be used in many ways. You can place it at an exhibition booth, corporate event, or street fair. Table-top pull-up banners and retractable pop-ups will serve you well in any venue.

We’re often told not to judge a book by its cover. But inevitably, the outward appearance of something will draw our attention. Similarly, building an attractive exhibition booth is essential to drive more traffic at a trade show or a conference. The attendees ignore monotonous booths that do not make an impression. So how can you make your trade show displays noteworthy? The following are the five tips to make a better trade show exhibition booth.

1. Identify Your Goals

Are you trying to sell your product, or are you looking to connect with other businesses? Identifying your goals before setting up the exhibition booth is important to make the necessary arrangements. If you intend to sell a product, earmark a place for payment and place table-top banners to provide details and discounts on your products and services. If your exhibition’s objective is to network with other businesses, have seating arrangements for meetings and marketing activities.

2. Let Your Display Table Speak About Your Brand

Be creative about how your display table should look. Make sure to use table-top banners and pull-up banners to give immediate details of your brand. Get a table cloth with your brand logo to make an impression. A visually appealing table set up can be a head-turner in a trade show.

3. Keep Your Brand’s Theme Consistent

When you set up the exhibition booth, the design must reflect your brand’s theme across all materials. The colors of your banners should align with your brand’s aesthetics and theme. Whatever you do, let it be relevant to your brand and reflect its core ideas.

4. Make Videos and Slide Shows

Create videos and slide shows that talk about your brand. It can be a form of advertisement or informational videos to help people understand your business. You can use digital trade show displays to show your slide shows and racks to mount your LED screens. It will help you draw more attention to your booth.

5. Make Your Exhibition Interactive

Hosting interactive games and activities will help you keep attendees at your booth longer, giving them more time to learn about your product. Organize games and give away prizes to winners. Attendees love to take part in fun activities at trade shows.

by Bryan Kilpatrick

• Reduced capacity
• Makeshift individual rooms within convention areas

• Staggered arrival times
• Wider aisles with medians and signage

• Recorded public address announcements reminding exhibitors and attendees of protocols on a timed loop
• Plenty of signage displaying safety warnings, reminders, and requirements

• Temperature checks for event staff and exhibitors
• New sanitation measures

• Elimination of on-site concessions
• iPads for check-in and traffic tracking

Creating a positive impression at a trade event is very important for small and medium-sized businesses. Businesses must represent their brand, products, and services in the best possible way. Thankfully, with trade show displays, you don’t have to break the bank to do so! Portable and budget-friendly banner stands like the ones mentioned below are perfect for getting your brand message to a wide audience.

 Retractable Banner Stands

Retractable banners, also known as roll-up banner stands, are the most commonly used banner stands. One of the main benefits is that they can be set up and taken down easily and quickly. They are popular because they are inexpensive and can be found in a wide range of sizes, styles, and price ranges.

Fabric Banner Stands

These are the perfect alternative for pop up stands and traditional banner stands. Fabric banner stands are available in different sizes and shapes, so they can serve different purposes for marketing products and services. The push-fit provision in these banners allows users to set them up quickly without the need for special tools. Plus, the fabric covers on these displays are washable and changeable. You can order additional covers separately for quick replacement.

Tension Fabric Trade Show Displays

Like traditional banner stands, tension fabric trade show displays use the same graphic material on both sides to give them a consistent look. The graphic material is stretched across the frame system, and dynamic shapes and depth in these stands attract potential customers. These displays can be easily folded and shipped without causing damage.

Table Top Banner Stands

Table top banner stands can be placed on tables and counters to gives details and features about products or services. These are portable and easily included in larger display areas.

Contact us for help selecting the marketing tools that fit your budget and make the greatest impact on potential customers.

A trade show is a gathering of experts, investors, business leaders, enthusiasts, media, and customers—all under one roof. Unlike cold calling, trade shows provide a face-to-face marketing opportunity to connect directly with customers and prospects. Exhibiting at a trade show provides a multitude of benefits such as boosting brand presence, establishing customer loyalty, generating highly targeted business leads, and increasing sales. If you own a business or plan to establish a brand presence at a trade show, use these tips to get the most out of your experience.

Promote Your Attendance

Get the word out that you are exhibiting at a particular trade show with your website, emails, social media channels, etc. Invite your customers, clients, suppliers, and other contacts to attend the exhibition. Give them all the details, such as the location of your trade show and booth number. You can also contact the sponsor of the event to take advantage of the preshow marketing tools. Most of these tools will be available within the cost of your trade show exhibit space.

Design Your Trade Show Booth

When exhibiting at a trade show, make sure to keep the branding consistent throughout the entire booth area, including images, retractable banners, freebies, etc. The designs of your trade show displays should be bright enough to attract customers to your booth. You can also bring in digital signage and interactive touch screens to your booth for educating your customers, demonstrating your products, and engaging with your booth visitors.

Be Friendly to Attendees

Train your trade show staff to make visitors feel comfortable enough to stop and check out your booth. Greet guests and make eye contact with your attendees. You must also be mindful of the people near your booth and train your staff on ways to engage them with questions. Do not forget to thank attendees for spending time at your booth when they leave. You can consider providing food, beverages, and water bottles to those who visit your exhibit area.

Engage People with Activities

There are numerous ways to generate an audience to your trade show booth. Games such as trivia contests, casino-style games, prize wheels, jumbo board games, Plinko, matching contests, and quizzes can entertain your guests. You can also hire a musician, comedian, and other artists to make your booth stand out from your competitors. Close up magic, wire bending, digital caricatures, balloon twisting, and the human statue are some compelling forms of entertainment that help to generate a buzz and attract customers to your booth.

Engage in Mindful Networking

When networking at trade shows, engage with people and make new business contacts. Have enough business cards with your company information and contact details so that you give potential customers something to walk away with. Get to know the meeting points at the venue or reserve a small space in your booth to offer a private networking experience to potential contacts and customers. Instead of staying within your circle of acquaintances, start conversations with strangers to expand your networking circle.

Exhibiting at trade shows is an effective way of gaining unique business opportunities in your industry. You get immediate access to potential customers, industry leaders, and business partners. It also provides you the opportunity to meet suppliers and resellers in a prospective market. Pulling off a successful trade show takes time, patience, a budget, and an efficient marketing strategy. Here are a few tips to ensure maximum brand visibility and success at your next exhibition.

Plan Strategically and Ahead of Time

Trade shows require a significant amount of resources to capitalize on the opportunity, so you need to start planning your event a few months in advance. More planning often equals less stress during the exhibition. Make a concise budget of all expenses and stick to it. Outline your end objectives and come up with a game plan. By outlining a clear idea of what you want to achieve by attending a trade show, you can set yourself up for success. This can also help you to consider all of the elements of your upcoming trade show.

Measurable Goals

A clear set of measurable objectives can guarantee you get the best return on your investment. Some common trade show goals include building a better relationship with clients, unveiling new products, increasing brand prominence, generating qualified leads, creating networking opportunities, gaining publicity, bolstering press coverage, learning about emerging industry trends, and more. By focusing on goal-setting, you can improve your profitability. Whatever objectives you set, make sure they sync with your marketing plan. Write your goals, educate your team on them, and continue to work towards achieving them. Make time to review your goals regularly and analyze their effectiveness after the trade show as well.

Develop the Right Marketing Material

During the planning phase, note all the marketing materials needed for the event. Business cards, brochures, sales sheets, lanyards, flyers, trade show displays, demonstration products, training materials for booth staff, signs, retractable banners, and display boards are some of the event materials to consider. You may also need promotional items such as balloons, key chains, tote bags, t-shirts, water bottles, headbands or other products to hand out to everyone who visits your trade show booth. Make sure you align these marketing materials with your brand logo for maximum reach.

Create Interactive Experiences

Interactive touch screens can help to drive engagement at trade shows. You can embed touch screen technology in walls, panels, or tables to deliver your brand story or product information. Make use of virtual reality to bring your brand and products to life. It can attract attendees and provide a unique educational opportunity. You can also use digital technology to combine gaming with touch screen and motion recognition technology for an interactive experience. Another method is to invite attendees to recharge their batteries, literally and figuratively. A charging station can draw people in and encourage them to stick around for a while.

Offer Contests and Giveaways

Everyone loves a chance to win. Hosting games and contests can attract people to your trade show booth. As these games and contests pique the interest of attendees, you can expect high foot traffic to your booth. Gaming consoles, matching contests, prize putt-putt, trivia games, Plinko, counting games, digital fishbowls, scratch-off cards, jumbo games, email sign-ups, prize drawings, and photo contests can encourage people to participate and win prizes. Whatever game or contest you decide to host, create a level of comfort and fun while making a connection that extends beyond the exhibition floor.

Unique trade show ideas and promotional concepts can help to differentiate your exhibits from the rest of your competitors. Trade show booths often take a lot of preplanning, so there is nothing more disappointing than a low engagement with your audience. Luckily, there are many proven methods that will help to bring the crowd towards your booth. You can incorporate these ideas to catch customer attention and find more prospective customers.

Make a Visually Appealing Booth

To help make your booth stand out, lighting is the key. Add lights to your displays to make your booth more visible and appealing. You can also place retractable banner stands with specific visual features for maximum impact. A uniquely designed signage can pull the crowd to your brand. Use a fabric banner to display your logo and product’s image in a large, attractive format. Be creative and consider neon designs to highlight your business content.

Make it Interactive

Many trade show attendees love to explore the latest advances in technology. As people like to experiment with new tech gadgets, give them the opportunity to play in your booth. Some top ideas include projected gaming systems, touch screen technology, remote-controlled drones, etc. Whatever technology you decide to incorporate, make sure you link it with your products, services, or brand.

Organize Games and Contests

Select trade show games and activities that educate your visitors about your brand and products. Happy crowds tend to bring more people to your trade show booth. With the help of games and contests, you can leave a positive impression on your clients. Trivia games, gaming consoles, social media raffles, counting games, and prize drawings are some great ideas for you to get started.

Offer Memorable Freebies

Giving away swag can send customers home with your logo and a positive impression. Offer items like reusable water bottles, phone chargers, seasonal products, notepads, flash drives, pens, coffee mugs, and lanyards that are imprinted with your logo. It can help your company to stay at the forefront of your customer’s mind even after the trade show ends. The more useful products you gift, the better will work as a promotional product.

Trade shows and business expos are a competitive and hectic environment as each exhibitor is trying to grab the attention of attendees. This makes it important to know how to turn this opportunity into an extraordinary business success. If you have signed up to exhibit your products at a trade show, here’s what you need to do:

Build an Attention-Grabbing Booth

An eye-catching booth can get your business noticed in the bustling exhibition hall. You can use fabric trade show displays, and retractable banner stands with high-quality graphics to display your brand logo, products, and marketing messages. A well-rounded booth with catchy trade show displays, attractive promotional items, and contest opportunities can help to engage with your target audience and stand out from your competitors. It can also help to create a lasting impression in the minds of potential clients. Also, make sure your booth is well lit.

Use Multimedia

These days multimedia has become a common sight at exhibitions. A combination of text, sounds, images, lights, and movement lets you present information in many different ways. Other types of useful multimedia include animation, custom video, interactive games, augmented and virtual reality. By incorporating multimedia into your trade show display, you can educate attendees, capture attention, engage your audience, and leave a lasting impression on your brand. It can help to tell your story and evoke emotion from your audience.

Have an Appealing Aroma

One way to get your brand noticed is through delicious smells. You can entice your customers to stop by your trade show booth by offering aromatic food and beverages such as cookies, popcorn, coffee, tea, wine, etc. Attendees are drawn to these smells, and they will appreciate the free snacks and beverages. Have your staff to serve these foods to engage in conversation with booth visitors and identify prospective customers. You can also spray your exhibit with attractive scents that come in the form of electric candles, air cannons, and aerosol cans.

Grab Attention in Seven Seconds

You only have about seven seconds to grab your customers’ attention. Use this time to convey who you are and what you offer in a captivating way. You can make use of promotional giveaways such as providing discounts or giving away thumb drives, wearables, glassware, writing instruments, calendars, office items, etc. This creates a buzz around your booth and is a great way of making sure your brand is remembered long after the event. By offering freebies, you can collect the contact details of your customers and make a database of prospects based on the buying potential.