General

Do you want to make a big impression at your next trade show? Having a large, well-designed banner is a great way to ensure that. But how does one choose the right trade show displays for their booth? Here are some tips that’ll help you make a decision.

1. Functionality

The best banners are versatile and easily customizable. Look for a banner that can be used indoors and outdoors, and it should work at all kinds of events. Also, ensure that it is easy to set up and take down; you don't want to waste time fiddling with it at the trade show.

Pop-up banners and tabletop pull-up banners are the most popular options for businesses that want to reach large audiences.

2. Size

You want your banner to be eye-catching, but it also needs to be the right size. A reliable rule of thumb is that the banner should be about 1/3 the size of the space you have available. So, if you have a 10-foot by 10-foot space, your banner should be about 3 feet by 10 feet. Remember that you also need to leave space for other trade show materials, such as a table and chairs.

If you have a small booth, tabletop banners and retractable banner stands are ideal, inexpensive options. You can also choose digital trade show displays to make more of an impact.

3. Banner Material

The material used to make your banner is important for two reasons: First, it should enhance the text and highlight your visuals. Second, it should be durable and easy to care for. Many banner materials are dual-sided, so you can print on both sides to maximize space. Look for materials that are easy to fold and lightweight; such materials are also easy to transport.

Tension fabric trade show displays are often sought-after these days, and they provide an inexpensive way to display graphics and text with vibrant colors and clear images.

4. Additional Accessories

Many banners come with additional accessories, like a carrying case and a range of tools. Choose a banner that is easy to set up and doesn't require a lot of equipment. For example, tabletop pull-up banners are very easy to set up, and so are retractable banner stands; you just pull them up and their holders lock them into place. Some banner stands even come with a carrying case that doubles as a stand, and a few come with lights that’ll make your display more visible in a dark trade show hall.

An effective trade show display can attract attention, promote your brand, and generate leads. But with so many options on the market, it can be hard to know which stands are best. Use these tips to choose the right banner stand for your next event.

And be sure to check out our latest trade show display stands if you want high-quality results!

Trade shows are excellent events that businesses use to market their products and services to the right customers. But to make the most of your trade show experience, you need to have the right trade show displays. Otherwise, you'll blend in with all the other exhibitors and won't make the impact you're hoping for.

Here are the most popular trade show display stands:

Tabletop Banners

These are typically smaller and less expensive than other banner stands. They're a great option if you're exhibiting at a smaller trade show or if you're looking for a more low-key display. But don't let their size fool you: tabletop pull-up banners can still make a big impact at all kinds of events. They're easy to set up and take down, so you shouldn’t have any trouble using them.

Retractable Banner Stands

They are easy to use, set up, and look great. And they’ll ensure your booth has a professional look that’ll help you stand out from the competition. They're perfect if you're looking for a trade show display that can go anywhere and does everything.

Pop-Up Banners

Using these banners is a great way to make a big impact without spending much money. Plus, they’re easy to design and customize. And their portability ensures you can take them wherever you go. They can come in a variety of sizes and shapes, so you can find the perfect pop-up banner for your trade show booth.

Outdoor Trade Show Displays

These versatile trade show displays are designed to withstand the elements and can be used at a variety of events, including conventions, trade shows, fairs, and festivals. They can promote your brand and products from a distance or simply add a decorative element to your outdoor space. They come in a range of styles, such as flag displays, tube displays, and weather-proof displays.

Digital Trade Show Displays

Nowadays, more businesses are opting for digital trade show displays. And for good reason: digital displays are versatile, so you can display your content in a variety of ways. Plus, these can be used over and over again. They can be customized too, and your display can endlessly run a promo video to make a special impact.

Tension Fabric Trade Show Displays

Tension fabric trade show displays are the newest and most popular trade show displays. They are professional-quality and useable at a range of events. Plus, the print on these banners is crisp and easy to read. You can use them indoors and outdoors, and they're perfect for those who are traveling to many locations.

Trade show display stands are great at showing customers that your brand is bold and beautiful. That said, they need to be complemented by other elements in your booth. In short, your booth should be constructed according to your requirements and objectives.

Trade show displays don’t have to be boring! In fact, boring is the last thing a trade show display should be, considering these are supposed to attract trade show attendees to your booth. In this article, we’ll explain how you can create a bespoke banner that will wow trade show attendees, and we’ll also discuss different design options so you can choose the right one for your business.

1. Keep Things Simple

When it comes to trade show banners, less is definitely more. Your banner should be eye-catching and easy to read, and you should avoid overcrowding it with too much text or too many images. Stick to one or two points you want to get across and make sure they're clear and concise. A tabletop banner will be perfect in this scenario. And don't forget to leave some white space! After all, too much clutter will make your banner difficult to read.

2. Use High-Quality Images

Ensure that the images on your banner are high-quality and relevant to your business. Remember, people will be looking at your banner from a distance, so make sure the images are clear and easy to see. You’ll be competing with digital trade show displays, so the graphics your banners display will have to be top-notch.

3. Use A Professional Designer

If you want your banner to really stand out, you should hire a professional designer. They will be able to create a banner that is both visually appealing and effective at promoting your business.

4. Make It Eye-Catching

Bright colors will grab trade show attendees’ attention, and an interesting design will keep them engaged. Remember, your trade show display may be what potential customers see first, so it has to make a positive impact. Make sure the colors reflect your business, and avoid using too many gaudy designs. Tabletop pull-up banners can be used to bring more attention to your business.

5. Get The Right Size

Make sure the display is big enough to be seen from a distance, but it shouldn’t be so big that it's overwhelming. You want people to be able to see what you're selling from a distance, but you don’t want the display to take up a huge portion of the booth space. A good rule of thumb is to make your banner at least twice as wide as it is tall. This way, it'll be easy to see from a distance, no matter where your booth is positioned.

Creating an effective trade show display isn’t always easy; that said, you should have some fun when creating one. With a little planning and the right tools, you can create a banner that will help your business stand out from the competition.

A trade show banner is a big deal. It's usually the first thing trade show attendees see when they come to your booth, and if used right it can make a great first impression. But how do you ensure your trade show banners are useful and eye-catching? Here are five features that’ll set your banners apart from the rest.

1. Bright Colors

Bright colors are eye-catching and enticing, so you should use these when constructing a banner. And use a color scheme that complements your brand. Just make sure the colors are vibrant but not too bright. A well-designed tabletop banner will be a big hit if it displays vibrant colors in a well-lit environment.

2. A Catchy Headline

Your headline should be short, sweet, and to the point. It should grab trade show attendees attention so they’re interested in learning more about your products and services. You can use humor or include a relevant quote to make your banner stand out.

3. A Professional Design

First impressions are everything, so make sure your banner looks professional. Hire a graphic designer to create a custom design or use a template from a reputable online resource. The important thing is that you make sure your banner is well-designed and easy to read. Try things out on a tabletop pull-up banner, as it’s usually easy to design on these, even if you’re a newbie.

4. A High-Quality Banner

A high-quality banner will last longer and look better than a cheap one. Invest in high-quality banner materials and a good banner stand so your trade show displays last for years. It’s also important to get quality printing so your banner looks crisp and sharp from afar. A tabletop banner is a versatile canvas on which you can print company messages, and it’s easy to use as well as portable.

5. A Clear Call To Action

Your banner should be displaying a call-to-action. What do you want people to do when they see your banner? Are you encouraging them to fill out a form? Are you offering a discount? Let people know what you want them to do, and make sure the message is clear and easy to understand.

A well-designed trade show display can help you stand out from the competition, and it’ll even be able to compete with the digital trade show displays companies are using nowadays. Use bright colors, a catchy headline, and a clear call-to-action to make your banner more effective.

Trade Show Display Pros is one of the largest suppliers of trade show displays, and we sell banners of all kinds. Whether you need retractable banner stands or digital trade show displays, we have high-quality products that’ll help you make your next trade show a success. Call us today to design a custom banner that’s perfect for your business.

A trade show is an excellent platform for launching a new product and building brand awareness. And by using engaging trade show displays, you can capture the attention of visitors and convert them into paying customers.

But the biggest challenge here is ensuring you’re getting the absolute most out of your trade show investments. It’s essential that you do a cost-benefit analysis at the end of a trade show to determine if such an event is profitable for you. You can do this by tracking the following metrics:

Metric #1: Number Of Sales Made By Each Rep

The primary reason why B2B companies attend trade shows is to win new customers and generate sales. The number of sales each rep makes is a metric that’ll help you determine whether or not you were able to meet sales goals. You’ll also need to track the average order value as well. Both metrics are critical when you’re trying to determine trade show booth ROI, and they’ll help you establish fair staff pay and sales strategies.

Metric #2: Booth Visits

The reality is that while trade shows are an excellent way to generate brand awareness, most booth visitors are unlikely to make a purchase on the same day. You need to follow up with interested visitors later to get them to convert. Hence, another crucial metric to track is the number of booth visitors that become qualified leads. Have a sign-in sheet at your booth and use this sheet later on to follow up with leads who you think have a good shot of becoming customers.

Metric #3: Social Media Engagement

Trade shows are an excellent way to increase brand awareness. You can measure this by tracking several metrics like social media mentions, site visits, online engagements, likes, shares, and reposts after the event. If you notice an increase in social media followers after the event, it means that participating in the trade show helped with increasing brand awareness.

Metric #5: Customer Retention

Your trade show staff might be more focused on closing new deals and capturing qualified leads. But what about your existing customers? For example, let’s assume that an existing customer visits the trade show. They are a prime target for your competitors! You don’t want to lose existing customers to your competitors, so you need to ensure that you treat existing customers like VIPs.

Advance invitations, a warm welcome, and special treatment when they visit the booth are all a must. You can also provide access to special events and give exclusive goodies to make your current customers feel valued, reinforcing their loyalty.

Metric #5: Sales Cycle

Sales cycle is a measure of how long it takes (on average) for your trade show team to convert an interested lead into a paying customer. If the sales cycle is short, there’s a good chance you can sell a lot of products at an event. However, if your products are expensive, the sales cycle might be longer. In the latter case, you can alter your trade show strategy to focus more on capturing qualified leads.

Get The Absolute Most Out Of A Trade Show

Participating in trade shows is an expensive affair. You have to pay the exhibit fee, invest in versatile trade show display stands, pay trade show booth attendants, and spend on marketing. If you’re going to invest in a trade show booth, you need to ensure you’re getting maximum ROI from the event. The best way to determine the value of your investment is by tracking the five critical trade show metrics mentioned in this article. By understanding these metrics, you can determine what’s working and what needs to be fixed before the next event.

Custom trade show displays are personalized to meet a brand’s special requirements, and these effectively convey a message if constructed properly. Among all the displays used at trade shows—like pop-up banners, digital displays, graphic displays, etc.—custom trade show displays are the most beneficial, as they help a brand create a visible identity. Discussed here are some of the other top benefits associated with using custom trade show displays.

Represents Your Brand

A custom trade show display will represent your brand well and convey a meaningful message. It’ll help people identify your brand, thereby enhancing brand awareness. They’ll give your business a unique identity, and they help with creating great first impressions. In short, they help businesses convert booth visitors into customers.

Attracts Attention

Custom trade show displays attract the attention of visitors. If you have designed the display right, then the target audience will flock to your trade show booth in no time. They will be interested to know more about your products and services, and they’ll eagerly try some of the samples on display. Once they’re at your booth, you can have one-on-one interactions to boost conversions.

Enhances ROI

Return on Investment (ROI) is something that every business owner seeks from trade shows and exhibitions. Custom trade show displays are cost-effective, as they can be used at multiple events. And since they hold up well, they’re a long-term investment. Moreover, they help with sales generation, so they can bring more revenue to a business.

Helps You Stand Out

Custom trade show displays help you stand out from the crowd. You can easily beat your competition with unique digital trade show displays. If your booth is impressive, many visitors will prefer visiting your booth over visiting the others; therein lies your first success. These displays will increase your brand's visibility and leave lasting impressions on the minds of potential customers, which will then translate into sales.

Helps Forge Personal Connections

Forging a unique identity for your brand goes a long way in business development. Custom trade show displays help develop personal connections with potential customers. They create more brand awareness, and once the visitors become aware of your brand, the displays make your business more approachable. They also help with building trust, as after a potential customer connects with your brand, they will feel confident making a purchase. And the more brand awareness you generate, the stronger your business’scredibility will be.

Are you looking for the best customized trade show displays and accessories? Contact Trade Show Display Pros to order premium banners now!

Even though technology has advanced to the point where now virtual marketing is the most sought-after method of promoting businesses, trade shows are still considered significant by many business owners. Many professionals see trade shows as platforms that put them in direct contact with their potential customers. And others believe that a pop-up banner can do a lot more than an Instagram post. Here are some reasons why trade shows are still crucial for businesses:

Direct Contact With Potential Customers

At trade shows, businesses can meet with potential customers face to face. Yes, conducting virtual interactions with target audiences is easier now, but in-person engagements are still incredibly valuable for those who are pushing products and services.

At a trade show, you have a platform to show potential customers your products, and you can answer whatever questions they have. If you convey your passion well and demonstrate that what you’re offering can help them, marketing at a trade show is likely to be a successful endeavor.

Networking

Also at trade shows, you can observe your competition and network with others in your industry. You can exchange ideas, give and get feedback, and form new business relationships. Reaching out to competitors can also be beneficial, as friendly competition and exchanging of ideas can lead to both yours and their business doing well. Many business owners use this platform to enter into partnerships.

Expands Customer Base

At a trade show, you can use items like digital trade show displays, custom banners, and floor graphics to get the attention of visitors. A trade show will also present an opportunity for you to showcase your brand to those who haven’t heard about it. With good booth displays, you can expand your customer base, as they’ll help with converting on-lookers into patrons.

Instant Feedback

Getting instant feedback is not just gratifying but helpful; with this you can understand your customer base better. At trade shows, you can demonstrate your products, distribute samples to visitors, and receive instant feedback. You can then analyze the feedback to see what’s liked and not liked about your products and services. Customers love when their feedback is taken seriously, and at a trade show you can demonstrate that you care about feedback.

Enhances Brand Awareness

Trade shows are great marketing events where you can promote your brand. And if you promote your brand effectively, trade show visitors will go home thinking about it. Your number-one goal at a trade show should be branding; more people should leave knowing about your brand.

Increases Sales

Many businesses report a surge in sales after exhibiting their products and services at a trade show. That’s because at a trade show you have an opportunity to impress an audience with your products, and if you successfully forge a connection with them, they are sure to try them out.

If you’re an active participant at trade shows and exhibitions, you know how important trade show displays are. They are the first thing your potential customers will see when visiting your booth. You can go with tabletop banners, full-length displays, or pop-up banners, as all of these options are great for trade shows.

Pop-up banners specifically are easy to set up, store, and carry. And with digital technology, you can now easily customize your pop-up banners to fit your brand’s image.

What Is A Pop-Up Banner?

A pop-up banner is a type of display that’s designed to pop up from the ground and display your company name, logo, and other important information. They are a great choice for small businesses that want to get their brand name out but don’t have the budget for more elaborate tabletop or pull-up banners. You can customize your pop-up banners with your logo, text, and images to create a unique brand message.

5 Ways To Use Pop-Up Banners To Your Advantage

Display Your Brand Name And Logo Prominently

Pop-up banners are good at displaying a brand logo and name to booth visitors. You can use them to attract people who are walking by your booth, and then turn these visitors into customers.

Set Up An Interactive Information Kiosk

You can set up an interactive display. At such displays, visitors will click on items and learn more about your brand and products. You can include a lot of important information on the banners, or a display can allow visitors to interact with AI to learn more about your brand.

Accessorize For Added Effect

You can also add a flat-screen, AI-based interactive display to make things more interesting and grab the attention of visitors. This can be used to provide additional information about your brand, such as an FAQ. Allow visitors time to interact with the AI. An exciting element on your pop-up banner, such as an animation or a fun pop-up message, can make a big difference.

Pair It With Other Advertising Products

A digital display, tabletop banner, or step-and-repeat banner can make a bold statement at your booth and draw a lot of attention. Use pop-up banners to make a quick announcement, such as a last-minute sale or a unique product announcement. These are great for businesses that are trying to get the attention of visitors who are passing by and need to be informed right away.

Big Impact In Small Spaces

Pop-up banners are ideal for small spaces, where traditional tabletop banners would be too large. They can be used on a table or as a wall display to draw the attention of passing visitors. To make a bold statement and attract even more attention, combine a pop-up banner with other advertising products, such as a digital display, tabletop pull-up banners, or step-up banners.

Pop-up banners are a cost-effective advertising tool. They make a meaningful impact, even at crowded trade shows and exhibitions. They are customizable and can be paired with other marketing strategies to create a unique and powerful marketing message for your brand.

Browse through our latest collection of pop-up banners and other trade show displays before your next event. While you’re at it, don't forget to check out our latest additions, including digital trade show displays and our line of tension fabric trade show displays.

Trade show display stands are an important part of numerous marketing strategies. They can attract a large number of potential customers and create a lot of buzz. Businesses must invest in high-quality display banners to stay competitive in today’s market. But large banners can be difficult to transport and set up. However, using trade show shipping cases makes transporting easier. Plus, they will secure your banners properly.

Easy To Carry Around

Trade show shipping cases are lightweight and portable. They also make it easy to store your trade show displays when they’re not being used. Trade show shipping cases are space-saving as well, so they’re ideal for those who don’t have a lot of available storage. Some of the best trade show shipping cases are simple and featuring easy-to-carry handles.

Simple Setup Anywhere

Trade show shipping cases are ideal if you have to transport display banners, but they also make banner setup easier anywhere, even in tight quarters. This is yet another reason why they’re an excellent tool for those who are looking to promote their business at a large venue. You can even make custom displays that are specifically designed to fit your trade show shipping cases.

Options For Customizing

You can get a customized trade show shipping case for any type of banner you have. There are places where you can get both digital trade show displays and tension fabric trade show displays. You can select from a variety of materials, including plastic, metal, and fabric. Some of the best trade show shipping cases are lightweight, which means they make it easy to transport display banners on windy days.

Advertising On The Go

You can market your brand by printing your brand information on a customizable trade show shipping case. This not only helps with marketing but also demonstrates to passersby that you care about what you have to offer. The best part is that you don't have to spend a lot of money to get a lot of attention. One thing’s for certain: you should definitely get shipping cases for your table top pull-up banner.

Cost-Effective & Eco-Friendly

Trade show shipping cases are both cost-effective and eco-friendly, which means they can last for years, and at no point do you have to worry about harming the environment. Some of the best trade show shipping cases are made from wood or metal, both of which are environmentally friendly materials. You don’t only help the environment but save a lot of money too if you purchase these cases.

Trade show shipping cases are excellent for those who need to protect their trade show displays from the elements. Purchasing a high-quality shipping case is critical if your top priority is protecting your investment. There are numerous options available, which means it’s simple to find an ideal trade show shipping case.