General

Participating in a trade show can be expensive and frustrating, but also a useful tool in growing your business. You have to carefully plan what to display and how to display it for the best impact. Here are a few tips we suggest to help you plan a successful trade show:

1. Use Quality Display Products To Make Your Booth Stand Out:

Potential clients are more likely to visit a visually appealing booth. Good quality trade show displays not only look more professional, but they also convey your message clearly. At TradeShowDisplayPros.com, we showcase a wide selection of products for all your business needs including banner stands, banner walls, tension fabric displays, popup trade show displays, counters, kiosks, and canopy tents.

2. Don’t Overcrowd The Booth:

Choose your products wisely. A booth overflowing with too many products is likely to confuse and overwhelm visitors. People visiting your booth should have a clear idea what your message is.  Also, don’t overcrowd your booth with too many staff members. A good rule of thumb is a 10x10 booth needs two people to staff it.

3. Come Up With A Lead Retrieval Process:

Trade shows are great for the potential contacts that the event brings. That is why lead generation is a huge target for companies. You can rent portable scanners to upload all contacts into your system. Have them leave their business card or link them to a special discount offer to your product or service.

4. Pick The Right Staff:

Pick team members who understand the product well and can engage with prospective clients with confidence. Provide talking points and make sure that they can answer any question related to the product. Staff chatting among themselves when a visitor is inside the booth, or eating inside the booth during the exhibition is a strict no-no.

Looking for quality trade show display products? Call us at 877 389 8645 for more information.

The trade show and exhibition market are competitive and crowded. However, they offer plenty of opportunities to participating companies to grow sales and gain exposure. Trade shows can cost thousands of dollars in booth space, displays, and travel expenses. Without a proper budget, companies can waste too much money and time without seeing a significant return. Here’s what you can do to make a trade show profitable and avoid over spending:

• Book Ahead of Time:

Whether you’re looking to book a booth or you are planning to buy a trade show display, last-minute purchases are always expensive. Some services like electrical and cleaning could cost you an extra 10-20% if you do not book in advance. If possible, visit the exhibition venue at least six months in advance so that you have enough time to plan for what you will need for the show. If that’s not practical, get details from the show administrators so you can be properly prepared.

• Book A Booth You Can Afford:

Companies often make the mistake of booking booths that are too expensive. Yes, it is a trade show and you want to impress potential clients. However, with a major portion of your budget taken up on booth space, you have little money to spend on other essential expenses. It is also difficult to break-even with a big booth and the staff to manage it. Rather than large booths, customers are looking for a well-organized booth with products that are well arranged accompanied by knowledgeable staff.

• Consider Booth Structure And Size:

Trade show displays often come in standard and custom sizes. Custom designed trade show displays will be more expensive, where standard size banner stands and fabric trade show displays are very cost effective. For example, back wall displays usually come in a 20 foot configurations, but if you need a custom 18 foot wide display, you’ll need to budget for the extra customization costs. If you have an unconventional idea for your trade show display, speak to us a few weeks in advance – we can help!

Looking for trade show displays? Call us at 877 389 8645 for more information…

Retractable banner stands are incredibly popular as free-standing displays. They're quick and easy to set up, and come in a huge variety of widths, heights and base styles, so it's possible to find a model for almost any trade show space or display need. It was only a matter of time until people started seeing greater potential for these displays by using them together to form banner walls and backdrops.

Portable banner stands have always been popular for making banner walls because they have no base with a mechanism to retract the banner. This allows the banner to be full width of the display so that when multiple banners are placed side-by-side, there's no gap between them. They are still the best option for making a straight banner wall that's virtually seamless, but since they don't retract, the banners must be removed and manually rolled up between uses. This takes time and allows more opportunity for the banners to get damaged, both during the set up and take down, as well as while they are stored. Retractable banner stands don't have this problem, but the bases are wider than the banners themselves, so there would always be a gap between the banners when making a retractable wall.

That's where the Space Link banner stand is unique. It was designed specifically to allow multiple stands to be placed together to form a banner wall, and it has a special design that eliminates the gap between the banners. By having the banner exit the bottom of the base, rather than the top, and angling the shape of the base, the Space Link allows the banner to be the full width of the front of the base. Because of that, when stands are placed together, there is no gap between the banners, making the only virtually seamless retractable banner wall on the market. Because of the slight wedge shape to the base, the Space Link is not a good solution for a straight banner wall, as there would be a larger gap between the banners than with a traditional banner stand. But for a curved banner wall, the angle between the stands is ideal to eliminate the gaps between banners.
The Space Link has some additional features that make it ideal for creating banner walls and backdrops. There are magnetic connectors in the top rails that link the stands together to ensure there are no gaps, and the banner almost completely hides the front of the base and top rail so only the graphic is visible. Other features include a push button release for the lid, a removable roller with both a snap rail and panel strip mounting option, and a deluxe travel bag for each stand. All these features add up to make the Space Link Retractable Banner Stand the perfect model for creating curved banner walls, as well as being an excellent stand for individual use.

We've made the Space Link Banner Walls our special this month to increase the awareness of this unique product. To take advantage of this offer, use the coupon code JAN2016T during checkout to save $100 when either size banner wall is ordered with banners.

As a reminder, we announce our monthly specials first on our social media sites in order to encourage customers to follow us on Facebook, Google+ or Twitter. Be sure to follow us on one of these sites for advance notification of these specials.

Use this link to see our entire collection of Banner Walls and contact us if you have a display in mind that isn't shown on our site.

Our site is dedicated to bringing quality, affordable trade show displays and graphics to the widest possible audience. We've been doing that for over 25 years, but this website is a new way to make our products and services available to even more people.

Trade shows are important in most industries, and for some, trade show success is critical to their business. This puts a tremendous amount of stress and pressure on the people responsible for making sure their business's trade show goes smoothly. We understand this, and it's why we take every order and every deadline seriously, to help relieve some of that stress. Whether it's a small or large job, when customers put their trust in us by placing an order, we do everything in our power to make sure that order is completed correctly and on time. By doing our job correctly, we take the strain off our customers so they can focus on making their trade show successful.

That seems like common sense. After all, that's what we're being paid to do. When shopping online, and the order shows up on time as expected, most of us take that for granted because it's what we paid for. Unfortunately, many companies today don't seem to understand this basic responsibility. New customers often feel they have to constantly follow up to make sure their order is going to be done on time, which makes us realize that they've been trained to do that by the poor performance of our competitors. We've found that a positive side effect of taking pride in our work and actually caring how each job turns out is that it makes for repeat customers who refer their friends and colleagues to us. Simple things like answering the phone, responding quickly to e-mails, helping resolve problems as fast as possible, and providing timely answers to questions are things we do because it's how we believe a professional business should behave, but these are other examples of things that differentiate us in the industry.

Since trade show displays are almost always purchased with a deadline looming, another way we help alleviate stress for our customers is by offering fast standard turn around times and even faster rush options. During checkout, we show the expected delivery date of every order based on what is being purchased and the shipping method selected. We also offer the option of entering a specific due date so our system can select the least expensive shipping method, and if necessary, rush services, that will meet that due date. This is another of the things that makes us different from the competition, and the fact that no one else offers this capability is an indication of the technical difficulty involved. While it doesn't sound ground breaking, with the wide range of products and services we offer, it was a very time consuming and expensive feature to add. But, it's just another example of our commitment to making purchasing trade show displays and graphics from us a stress free experience.

We're happy you've found our site and hope you'll give us a try. We'd love to be your favorite supplier of trade show displays and graphics and promise to work hard earn your business.