General

Trade shows are an invaluable marketing opportunity for businesses. This has been backed up through surveys, data, and research…the latest being a study published by the Center for Exhibition Industry Research (CEIR). The survey claims that approximately 81 percent of attendees have buying authority and spend an average of 8.3 hours at a trade show exhibition. This means that you have the opportunity to engage with many of the people involved in their businesses important buying decisions. Here are a few ideas to help you get their attention:

Create a Banner Wall to Maximize Brand Exposure:

Banner walls are created by combining individual banner stands to form one large wall. They’re very popular at sporting and media events and also at shopping malls. Using banner walls creatively within your booth can attract people to your business by helping make you look bigger and more important than many of the business around you.

For example, use banner walls on an open layout and then place smaller trade show displays like a counter or kiosk in front of or at the corner of the booth. Use the counters to hold giveaway contests; these are ideal for meet and greet purposes. This helps you create a booth that attracts attention, but also keeps the visitors engaged once they’re there.

Or, you could create banner walls to create a store-like layout and line your products. Banner walls work well if you have a huge choice of products to offer: they encourage attendees to browse and interact with your brand and help convince them to buy.

Draw Attention with Overhead Hangings:

If you’re in a particularly crowded trade show, you may want to consider using hanging fabric displays. These can be hung up high and can often be seen from anywhere in the trade show floor. They help to draw the attention of visitors, allowing them to locate your booth regardless of what’s on the floor around you. Overhead hanging fabric displays can also make a booth look larger than usual and generate curiosity among visitors.

Use Canopies and Tents:

Canopies and tents are a favorite at farmers markets, festivals, and open exhibitions. The best thing about a canopy is that they’re easy to use, and the back or side wall can be used to display your graphics or logo.

Are you looking for trade show display ideas? Call us!

Exhibitions, trade shows, fairs, etc. are exhausting – not only regarding the money spent but the time and energy they consume. The only way to maximize ROI is by collecting worthwhile leads and converting them into clients. Unfortunately, not everyone visiting your booth or recording their information can qualify as leads; you could probably call them inquiries or prospects, at most. Here are a few tips to help you spot one:

Hot vs. Cold vs. Warm Leads:

Customers who are ready for a sale and are visiting your booth for a specific purpose can be classifiedas a hot lead. They are closest to the buying cycle and easy to convince. Ensure that the sale process goes smoothly to open new doors to potential clients via referrals. Cold leads need nurturing and cannot be converted overnight. They are not ready to buy your product but can be convinced over time and follow up. You can convince them by demonstrating what you can do for them and pique their interest. Warm leads are people who show interest in your product, either by signing up for the newsletter, stopping by to comment on your trade show displays, or following you on social media. While you don’t have to chase them, these clients need a push in the right direction.

Analyzing The Prospect:

The best way to convert a prospect is to understand them. Use the lead capture form to not only collect basic information like email address, phone number, company position, name, etc. but also to take notes that could help you start a future conversation. Did you discuss a timeline for the purchase? Did the lead express concern about the budget? It all begins by asking the right questions. Rather than overwhelming the prospect with details and descriptions about your product, let them talk to understand who they are and what they need.

Play a Game Of Tag:

The lead capture form that we discussed earlier must include a system that helps you identify and keep track of visitors. Create tags to know their profile (sales, marketing, operations, etc.), product interest, areas covered, etc. Use these tags as a reference to ask the right questions and learn more about the visitor. Creating tags not only simplifies work but also saves time – enter these details in an Excel sheet and organize leads based on their tags!

But all of this starts with getting people to visit your booth. And that starts with the right trade show displays! If you’re looking for affordable banner stands and trade show displays, contact us! We’re America’s leading online trade show banner stand and trade show display store!

A successful trade show requires a great deal of planning and research. It is one of the greatest networking tools in today’s marketing world. If you’re an exhibitor looking for trade show tips, here are a few golden rules to increase your leads for a positive return on investment.

Engage Your Visitors

Engaging tradeshow attendees is vital because when people walk by your booth and getting them to stop and look at your exhibits is critical. If you want to stand out, it is essential to create a long-lasting memory either by having attractive signage or hosting contests, giveaways, fun activities or games. Great ways to attract attention is by using interactive experiences with virtual reality headsets and touch screens like tablets at your booth that let your client engage with the pre-programmed content. The content can be videos, demos, or information about your products and services.

Give Undivided Attention

With all the buzz around SEO and digital media, we may sometimes lose sight of human connection. Tradeshows and expos are a great way to enhance this connection. Normally people buy from someone they trust, like, and are by their side. It is vital that your exhibition staff stay energized throughout the day to deliver valuable insights about your services. Since you are industry experts in your own domain, you can use this excellent opportunity to educate the trade show attendees. When you build a strong relationship with your clients and see them at future events, you can also ask for referrals.

Create Outstanding Booths

Successful trade show exhibitors know the importance of a quality booth. The key here is to think creatively and design effectively. Based on your budget, you can purchase high-quality retractable banner stands, or tabletop retractable banner stands that have outstanding graphics in attractive colors. When you use large and easy-to-read fonts, your brand message can be highly visible even in the larger setting.

Consider Promotional Giveaways

Giveaways are an essential marketing strategy to elevate your brand and attract potential visitors to your booth. Creating a sort of “game of chance” can get people involved in a fun system for collecting entries. The prize you offer should be appropriate for your target audience. You can consider giving electronic gadgets, tickets to entertainment, mobile phone accessories, power plug kits, personalized tote bags, reading glasses, promotional pens, elastic bands, T-shirts, or other marketing items. These gifts can develop a favorable impression of your brand in the audience’s mind.

Trade shows play an essential role in your company’s marketing strategy. It is vital to adopt the right approach for connecting with prospective clients. You can use of all the above tips to generate leads that will actually convert.

If you’re planning to have a successful trade show, the level of effort you put in matters. You can use this platform to increase your brand awareness, learn about what’s going on in your industry and network with potential customers. Here’s a list of top trade show tips and strategies to maximize your return on investment.

Product Demonstration

Have you ever visited a marketing event and noticed a large gathering in a certain area? The crowd may attract you, and so you may take a peek at what’s going on at the booth. In the middle of the crowd, you’ll find someone demonstrating a product or service. Product demonstrations grab customer attention. Giving product live demos at trade shows is a great way to attract your audience. This is a great way to help people remember your product long after the event.

Celebrities for Trade Show Appearances

If you’re trying to create a buzz around your conference or marketing event, it is good to book actors, TV reality stars, comedians, musicians, and entertainers to draw a crowd. It is essential to choose the right personality or speaker based on your company’s marketing objectives.

Banner Stands for High-Quality Displays

With expos, conferences, marketing events and trade show season approaching, you may want to invest in a high-quality banner stand. You can buy affordable and easy-to-use trade show banner stands online for maximum visibility. Our retractable banner stands come in a wide range of styles, sizes, and brands to help you make a lasting impression on your customers. You can also check out our other products such as tabletop banner stands, banner walls, outdoor displays, replacement graphics and different banner designs at great prices.

Sales and Executive Teams

It is essential to recruit the most active players for exhibiting your products at the trade show. Make sure your team dresses well with a common style so that it will be easy for your visitors to identify your exhibit staff and make sure that your exhibitors have salesmanship skills while engaging with the customers. Prepare your team to deliver brand messages concisely, accurately, confidently, and consistently. It is essential to have a well-planned and well-executed face-to-face interaction that can amplify your brand presence.

These tips can surely help you rock your next conference or live marketing event. As mentioned earlier, our banner stands can make your tradeshow booth look great. We wish luck in generating more leads and improving your marketing goals.

A well-designed trade show booth can make or break your show. While a well-designed space can encourage people to visit your booth and take notice of what you have to offer, bad booth designs will often fail if paired with unprofessional service. From picking the right trade show displays to figuring out proper lighting, we list three elements of a good trade show design:

Hire a Professional:

While it may not seem impossible to put together a few banner stands and counters, it takes a professional to understand space constraints and make sure that your booth makes optimum use of all the space that’s available. There are creative professionals who can help you design the space, decide on how different elements are managed, and make your products stand out.

Telling Your Brand’s Story:

Educating guests about your products and getting them interested in your services is one of the main motivations behind setting up at a trade show. The design of your trade show booth should reflect the brand image of the products you offer and introduce elements of the story you’re planning to tell. For example, if the idea is to launch a product during the trade show, use hanging fabric trade show displays above the product. Or, use banner walls to create a back wall as a stage décor.

Lighting is Equally Important:

Smartly lit booths can accentuate design elements and hide trouble areas. Lights can also be used to highlight products in a creative way. A well-lit space is inviting and encourages guests to spend more time inside the booth, allowing you more time to explain your product or service.

Looking for high quality trade show displays? We can help! Call us on 877-389-8645 for more information…

There are hundreds of statistics which prove that trade shows offer immense opportunities for small and medium sized businesses – either by way of meeting potential customers or networking with like-minded professionals. Trade shows and exhibitions are an important marketing strategy for businesses. If you are new to trade show participation, here are a few things to help your business shine:

Preparation is Important:

Success in trade shows isn’t random; companies plan things months in advance. First and foremost, inform the stakeholders in advance so that they can make travel plans and book tickets. You can also time the launch of your product or make an important announcement around the time of the trade show to boost publicity. Prepare an email blast to share the announcement with friends, clients, and other stakeholders.

Work Towards Creating a Positive First Impression:

At Trade Shows, first impressions are everything and correlate with building long term relationships. If you want people to visit your booth and stay there, spend time and money to perfect your booth’s design. Brand imagery is a major factor towards shaping consumer opinion. This includes buying high quality trade show displays like retractable banner stands and briefcase displays.

Ground Staff is Important:

The best trade show displays and banner stands are a waste if your ground staff cannot deliver your message properly. Look for workers who can connect with people quickly and know lead generation tactics. Make sure they have a clear goal for the event and have ample training.

Are you looking for affordable trade show displays? Call us!

We all recognize the importance of visual media, which is why pictures are given priority over text in marketing. Did you know that the attention span of people has been reported as just a few seconds long in today’s digital marketing world? Additionally, while 65 percent of people learn best with visual learning, only 20 percent are auditory learners. If we were to discuss brands, people often remember a brand’s logo and other visuals better than its slogan or product.  Display banner stands are worth their weight in gold when it comes to showcasing products and services in an effective manner at trade shows, events, or store fronts.

1. Associate brand names with images

Most of us have been drawn towards a booth at exhibitions by the attractive images displayed on the booth, especially well-lit table top banner stands. When you see a banner stand that catches your attention, you feel drawn toward it to see what the company is all about.

1. Exciting element of pop-up displays

Making people remember your brand and product details after leaving an expo is not an easy task. You can achieve this by associating your brand with something interesting and exciting. We know this is easier said than done, but when you only have a few seconds to catch someone’s interest, pop-up table top displays with bright colors and engaging graphics can help achieve this effect.

1. Flexible and eco-friendly

Depending on your requirements, fabric trade show displays can be used as a backdrop or set up on a table to make an impressive display. Made of durable fabric, these can be used multiple times at different trade shows and expos without showing any wear and tear.

1. Versatile and user friendly

Whether it is a large public event or an invite-only indoor expo, you can make clever use of roll up banner stands to attract interest from customers, as they are versatile and easy to use in every situation.

1. Durable and amenable

Portable banner stands are the most popular display advertisement with both large and small brands. They are durable and do not damage easily. While they aren’t as quick to set up as retractable banners like Expolinc banner stands, they are cheap and affordable options for a sturdy and reliable display.

Established brands with a superior range of products may have an edge over others, but the industry is always changing. Trade shows and conferences are an ideal platform for companies to showcase their products and services. Indoor expos, however, tend to get crowded. If you want people to notice your booth, here is a list of banner stands that you should be using.

Tension fabric tabletop displays – With display areas restricted to small booths, you have to think outside the box to market your brand and make it stand out amongst the competition. Product launches can be done using the right combination of graphics and slogans displayed with tension fabric table top displays to engage customer attention interactively.

Portable banner stands – Designed with transportation and convenience needs in mind, portable banner stands are generally sold with carrying bags, they can be easily stored without worrying about the material or text getting warped or crushed.

Pull up banner stands –These require a relatively small storage area and are worth their weight in gold as they are both lightweight and compact. Some models are even robust enough to be used in all weather conditions. When dressed with colorful graphics and set up in a perfect location, pull up banner stands will grab attention of new and dedicated customers.

Retractable banner stands –These banners may remind you of a window shade at home, but the only thing you need to do to get them up and running is pull them out of their base and set the support pole. This is ideal to keep people engaged if your team is busy working with other customers.

Banner Walls – During indoor expos, a small wall is all that you may have to set up your display.  But if used well, you can still use that for maximum effect. For example, retractable banner stands of the same size can be joined together to form a large banner wall to create an effective display.

From creating viral videos and social media posts to typical old-school methods like press ads and direct mailing, there’s more than one way to breathe life into your brand’s identity. But sometimes, you are looking for the best way to brand your business at local events and tradeshows. Banner Stands and tabletop displays are perfect for this and they’re affordable, reusable, and easy to use.

Why Use Banner Stands & Tabletop Displays for Branding

Unlike posters or billboards, banner stands aren’t intended to be viewed from a distance – they are meant to be viewed up close and personal which is perfect for trade shows. You can add details like phone number or address, website, and social media information to make sure people who are interested have plenty of ways to contact you after the event. Remember to add just enough information that will leave them curious and create an initial interest to take a better look at what your business is offering.

Tabletop displays aren’t just useful at exhibitions and trade shows. They can also be used as displays for your store’s merchandise. Use banner stands to showcase your corporate colors, message, products, and services.

How To Use Banner Stands & Tabletop Displays for Branding

The design and type of banner you will use depends on where you will be displaying them. For example, busy exhibitions and trade shows, it’s best to keep text to a minimum. If it’s going to be used in a museum, having a lot of text with details about the exhibit are an excellent idea. All banner stands should include a call to action, whether it’s a way for a person to contact your business or growing your social media audience, be sure you have a clear call to action to get the most benefit out of your banner stands.

To present the best image of your business, always use high-quality images so that the printed picture isn’t blurred or pixilated. Use brand colors to enhance the appeal and most importantly, remember to check if the message you display is proof-read and shares the message you want as the first impression of your brand.

Professional quality banner stands not only enhance the quality of the brand, but also the product or services associated with it. If you’re interested in purchasing a banner stand or tabletop display for your next event, contact us or call 1-877-389-8645  so we can find you the right price and style for your needs!

Trade shows are an essential part of product promotion, and with the introduction of modern technology, these shows have become even more popular. To attract the attention of casual onlookers and potential buyers to their booth showcasing products and services, marketers use a wide variety of display materials like fabric tradeshow displays and pop up backdrops around their stalls, along with tabletop banners and briefcase displays decorated on tables. According to marketing experts, display materials used in trade shows should be simple and clean with eye-catching content.

Banner designers have many standard layouts that are proven to attract more attention. So, remember to choose the right design layout with high-resolution images to be displayed on your banner. Your slogan and logo with the right complementary colors can becomes the show stopper of the trade show and get a ton more eyes on your business.

• Using the right colors

While it makes sense to use a color palette that is close to your corporate image, the best results can be achieved with the use of contrasting colors. If you are using a medley of colors on opposite sides of the color spectrum try to use impactful tones that are effective instead of being overwhelming. For instance, fluorescent colors that are harsh on the eyes won’t get the reaction you hope for.

• Selecting suitable graphics

Simple and imaginative images with bold slogans are effective in creating memorable visuals for your trade show stall. Ensure that you invest in an effective banner design and create customized graphics that can be used across all your tradeshow banners. It may be tempting to get maximum value out of fabric tradeshow banners that are used in strategic locations around the venue by loading it with artwork, but multiple images can dilute the visual impact of the banner. As pictures and graphics speak more effectively than words, it is critical to use the right images on the banners.

• Short and sweet

When banners are designed for display at trade shows, their main function is to grab the attention of people walking into the exhibition and also of other participants at the trade show. Instead of complex long descriptive sentences, use simple bullet points that act like “call to action” buttons in encouraging viewers to approach the stall to learn more about your brand and products.