Whether you're a seasoned trade show exhibitor, or you're brand new to the scene, here are some great reminders to keep you at the top of your marketing and display game when show time arrives.
Be aware of what your competitors are using to display their brand. If you have never been an exhibitor before, it would be a good idea to attend a trade show with a marketing and display mindset in order to get ideas of how you want to stand out from your competition. This is also a great way to become familiar with all of the different types of displays including, pop up display tents, roll up banner stand, retractable banner stands, tension fabric displays, table top banner stands, hanging displays, and so much more.
Make the investment to ensure that the branding and design of your displays are simple, clear and aesthetically pleasing. Your design and message need to capture the attention of your audience in 3 seconds or less. Otherwise, they will move on to the next message that is more clear and enticing. Using one focal point graphic and one clear message is a great rule-of-thumb. Give them just enough information to leave them wanting more. Always be sure to keep your displays consistent with the brand and with each other. This will create a more cohesive and credible atmosphere.
Account for all of the different touch points and interactions that you will have with your audience at the show and make sure that your brand is displayed in each of those places. Whether it is a pop up display tent, a sign in table, floor graphics where they walk, directionals, whatever their eyes are going, make sure you're represented where it counts.
The majority of trade show attendees not only hold the power of purchasing decisions, but they also come to trade shows with the intention of buying something. That being said, make sure that you are displaying exactly what it is that you are selling.
Having hanging displays that are above the booths around you, tend to draw in more people. Be sure to choose displays that are going to compliment your sales process rather than be a distraction.
If you need help with deciding which displays to use in your space, give us a call and talk to a pro at Trade Show Display Pros 877-389-8645.