In a world dominated by social media and digital marketing, does it make sense to invest in trade shows? Why should you spend thousands of dollars to create brand awareness when a social media consultant can do it for a fraction of that cost? The reason is, with a little ingenuity and a little planning, trade shows can reap great rewards. Here are a few reasons why we think trade shows are worth the effort:
● Statistics Say So:
It has been found that four out of five people attending a trade show will become a potential customer (CEIR: The Changing Environment of Exhibitions). Attendees spend about a number of hours at the show visiting various exhibits. Converting attendees to customers in a trade show is comparatively easier than sales calls. They’re right in front of you!
● Brand Visibility:
If you are a small or medium scale company with a great new product, trade shows are a great opportunity to tell people about your business. Potential clients will be more engaged when they can see the product firsthand. This is much better than placing an ad in a newspaper when in all likelihood your brand is going to be buried under a pile of news content.
● Directly Meeting Potential Clients:
An effective sales team can encourage attendees to use the product and experience its benefits firsthand. Since a majority of attendees are qualified buyers, you have higher chances of making a sale. But because you only have one chance to impress, make sure to do your best by using well-trained staff and effective trade show display products.
Looking for quality trade show displays like banner stands and fabric displays? Call us!