Trade Show Display Pros

Promotion is an essential part of every business, and banner advertisement is used both online and offline to attract new buyers and to make people aware ofthe brand. Banners have to be of the right size and color to grab attention and memorably inform readers. Here are some essential tips that can improve the success rate of your banners whether they are used for trade show displays, shop displays, or promotional activities in public places.

Focus on attractive description

Banner advertisements are created to tell people about a brand and educate them about the value it can bring into their lives. Effective descriptions in the form of catchy slogans and challenging phrases will encourage people to know more about the firm and its products.

Focus on the purposeof advertisement

Most people tend to forget about advertisements the moment it is out of sight unless it has managed to strike a deep chord or need in them. It is critical to understand the purpose and target audience whose needs will be met from the advertisement before designing a banner to make it effective. Products of established brands should have banners with special offers as their loyal customers need little encouragement to buy their products while new firms have to inform potential buyers about their brand, background, and products.

Focus on call to action triggers

Do you remember the last banner advertisement you saw or the message it was displaying? People are so inundated with banners across various resources that it is hard to keep track and difficult for marketers to make an impact. So besides focusing on color, fonts, and graphics of the banner stand being used to showcase new products in your store’s display window, remember to use words that will act as call to action triggers. These words should have sufficient impact on people walking past to encourage them to examine the store's wares or come back at a convenient time to shop just because they feel that the store has the products they need.

Advertising business to potential customers comprises the use of various media platforms. In spite of the fact that media has evolved quickly in recent years, traditional printed signs and banners still offer many advantages for businesses. Store owners may advertise their latest specials, while some entrepreneurs use banners as displays at exhibitions and trade shows. Here are some reasons why banner stands are still extremely effective:

• Inexpensive

Advertising through multiple modern multimedia platforms can become expensive, while banners remain economical for every business owner, and at the same time they are as customizable as their online counterparts.

• Efficient

Banner stands are in high demand as advertising tools, as they are used to catch potential customers' attention at reasonable prices. Banner stands can be fabricated from aluminum, fiberglass, or similar materials that are sturdy enough to hold up to wear and tear. Portable retractable banner stands are convenient for easy transport and storage. Business owners find changing a banner on a transportable stand is extremely simple.

• Practical

Whether displayed at a trade show or any other event, banner stands attract potential customers without wasting unnecessary resources.

• Repetitive

Banners reinforce the brand or service every time they are viewed, especially if placed in a high-traffic area. If installed in a window or outdoor location in a good area, potential customers will pass it often and consider working with that business more and more.

• Reusable

Advertising banners are made from vinyl, fabric or other materials that are durable and that lasts for many years if kept clean and stored away from excessive humidity. Companies regularly attending trade shows can reuse the banners at every show, meaning they get a lot of mileage out of their investment.

If you’re intending to promote your business at a trade show where there’s going to be a lot of competition, investing in a well design sign will definitely help. High-grade quality banner stands can provide the extra touch which will allow you to display your brand on a superior, retractable banner stand. The benefits are hard to beat for many reasons.

• Attracting Attention

The primary use of banner stands is to grab your audience’s eye with attractive displays containing your business logo, product, or services. The layout should highlight your brand amidst the competitors and should serve in bringing trade show attendees in your direction.

• Number of Varieties

Banner stands differ according to their utility. They are available in a variety of different sizes, from small tabletop banner standsto big retractable banner stands, enabling you to achieve exactly the right impact.

• Affordable

Participating in trade shows, whether as a big business or a small one, can be expensive. That’s why choosing banner stands at reasonable prices is a great idea. The rewards are huge and the investments are generally low and fair.

• Easy Assembly

Most trade show marketing require attractive displays to assemble. A good quality retractable banner stand, from www.tradeshowdisplaypros.com, is extremely easy to both set up and to disassemble, allowing you to make the most of your time at your trade show.

• Portability

Carrying massive amounts of trade show display equipment can be challenging. That’s why it’s best to take advantage of portable retractable banner stands. The quicker and easier you can get going, the better outcome you’ll have at the show.

For your next trade show, go to www.tradeshowdisplaypros.comand browse at our high-quality tabletop and retractable banner standsall at a great value.

In a world dominated by social media and digital marketing, does it make sense to invest in trade shows? Why should you spend thousands of dollars to create brand awareness when a social media consultant can do it for a fraction of that cost? The reason is, with a little ingenuity and a little planning, trade shows can reap great rewards. Here are a few reasons why we think trade shows are worth the effort:

● Statistics Say So:
It has been found that four out of five people attending a trade show will become a potential customer (CEIR: The Changing Environment of Exhibitions). Attendees spend about a number of hours at the show visiting various exhibits. Converting attendees to customers in a trade show is comparatively easier than sales calls. They’re right in front of you!

● Brand Visibility:
If you are a small or medium scale company with a great new product, trade shows are a great opportunity to tell people about your business. Potential clients will be more engaged when they can see the product firsthand. This is much better than placing an ad in a newspaper when in all likelihood your brand is going to be buried under a pile of news content.

● Directly Meeting Potential Clients:
An effective sales team can encourage attendees to use the product and experience its benefits firsthand. Since a majority of attendees are qualified buyers, you have higher chances of making a sale. But because you only have one chance to impress, make sure to do your best by using well-trained staff and effective trade show display products.

Looking for quality trade show displays like banner stands and fabric displays? Call us!

Banner stands are very popular as trade show displays and exhibitions. They come in a wide range of widths, heights, materials, and price ranges. However, their uses aren’t just limited to exhibitions and trade shows. We list five uses for you:

● To Give Directions:
Banner stands in airports or office lobbies can be used to guide visitors and give directions. This is especially useful if you are in a busy place where people are likely to get lost. Put out banner stands to make it easy for people to find their way.

● Weddings:
Using banner stands at weddings may seem a little odd, but they’re very useful. For example, if setting up photo booths is too expensive and beyond your budget, set up a banner wall with a creative wedding theme. Your guests can use this as a backdrop to see some great photos. You can also place pictures of the bride and groom on tabletop banner stands and use them as centerpieces. Or you could use tabletop banner stands to tell people what’s on the menu.

● Announce Specials:
Got a Friday night special planned at your restaurant? Use a banner stand to showcase your menu. You can also use them outside your business to announce promo sales and other discounts. Are you a party caterer? Don’t waste money on visiting cards; use a banner stand to reach potential clients!

● Welcome Signs:
Impress your visitors with cool welcome signs displayed on banner stands. They make for the perfect branding opportunity before the customer even sets foot inside your store.

● Explanatory Tools:
Setting up a banner stand that explains the features of a product at an exhibition or trade show is an excellent strategy to promote your product. You can also use them as a reference to explain your product’s step by step process.

Looking for banner stands and other trade show displays? Call us!

Participating in a trade show can be expensive and frustrating, but also a useful tool in growing your business. You have to carefully plan what to display and how to display it for the best impact. Here are a few tips we suggest to help you plan a successful trade show:

1. Use Quality Display Products To Make Your Booth Stand Out:

Potential clients are more likely to visit a visually appealing booth. Good quality trade show displays not only look more professional, but they also convey your message clearly. At TradeShowDisplayPros.com, we showcase a wide selection of products for all your business needs including banner stands, banner walls, tension fabric displays, popup trade show displays, counters, kiosks, and canopy tents.

2. Don’t Overcrowd The Booth:

Choose your products wisely. A booth overflowing with too many products is likely to confuse and overwhelm visitors. People visiting your booth should have a clear idea what your message is.  Also, don’t overcrowd your booth with too many staff members. A good rule of thumb is a 10x10 booth needs two people to staff it.

3. Come Up With A Lead Retrieval Process:

Trade shows are great for the potential contacts that the event brings. That is why lead generation is a huge target for companies. You can rent portable scanners to upload all contacts into your system. Have them leave their business card or link them to a special discount offer to your product or service.

4. Pick The Right Staff:

Pick team members who understand the product well and can engage with prospective clients with confidence. Provide talking points and make sure that they can answer any question related to the product. Staff chatting among themselves when a visitor is inside the booth, or eating inside the booth during the exhibition is a strict no-no.

Looking for quality trade show display products? Call us at 877 389 8645 for more information.

The trade show and exhibition market are competitive and crowded. However, they offer plenty of opportunities to participating companies to grow sales and gain exposure. Trade shows can cost thousands of dollars in booth space, displays, and travel expenses. Without a proper budget, companies can waste too much money and time without seeing a significant return. Here’s what you can do to make a trade show profitable and avoid over spending:

• Book Ahead of Time:

Whether you’re looking to book a booth or you are planning to buy a trade show display, last-minute purchases are always expensive. Some services like electrical and cleaning could cost you an extra 10-20% if you do not book in advance. If possible, visit the exhibition venue at least six months in advance so that you have enough time to plan for what you will need for the show. If that’s not practical, get details from the show administrators so you can be properly prepared.

• Book A Booth You Can Afford:

Companies often make the mistake of booking booths that are too expensive. Yes, it is a trade show and you want to impress potential clients. However, with a major portion of your budget taken up on booth space, you have little money to spend on other essential expenses. It is also difficult to break-even with a big booth and the staff to manage it. Rather than large booths, customers are looking for a well-organized booth with products that are well arranged accompanied by knowledgeable staff.

• Consider Booth Structure And Size:

Trade show displays often come in standard and custom sizes. Custom designed trade show displays will be more expensive, where standard size banner stands and fabric trade show displays are very cost effective. For example, back wall displays usually come in a 20 foot configurations, but if you need a custom 18 foot wide display, you’ll need to budget for the extra customization costs. If you have an unconventional idea for your trade show display, speak to us a few weeks in advance – we can help!

Looking for trade show displays? Call us at 877 389 8645 for more information…

Just about everyone has been to industry events and has seen row after row of tables draped with covers and backdrops. In this trade show environment, what sticks out to you? What's unique? What catches your attention?

Creating an exceptional trade show booth is easy, if you are willing to put in enough time, energy and of course an investment.

Use these 6 suggestions in order to help provide you with the boost you need to make your next event an exceptional one.

1) Make Your Booth Unique

Industry events are a sizable investment when it comes to time and money. If you're planning to make an investment in a trade show exhibit, the first thing you should invest in is a booth that will stick out. Investing in a quality booth that you can use and re-use for a long time is your best option; especially if you plan on frequently exhibiting at different events. If you’re not wanting to invest in quality products for your trade show booth, it might be worth looking into different marketing and advertising avenues for your business.

Additionally, be flexible while choosing your trade show accessories so that it can be revised to different sizes (e.g. 10x10, 10x20 and 20x20). This will provide you with the overall flexibility to increase, or reduce your trade show footprint while preserving the visual components of your booth and keeping yourself true to your brand.

2) Dominate the Swag Race

There is absolutely no arguing that the promotional items you decide on will impact your ability to get attention and create hype around your trade show occurrence.

If you're concerned about the cost, remember that everyone doesn't have to get the "big reward". A great way to achieve this is to provide a cheaper promotional item in bulk and offer a few grand prizes through out the course of the show through raffles or drawings.

3) Host a Game (with Awards!)

When you have a great game in your booth that is highly relevant to your industry, while your contending entities down the aisle have only brochures, you’re much more likely to attract traffic to your booth. Ensure that your games come with an aspect of fun and that they draw in positive attention.

Do not forget to use your game as an opportunity to acquire information. Have guests sign-up to take part. This will help you to create a list you can use to follow up with after the event.

When determining your game, think about what your potential clients find amusing and relevant. Choosing a game that is highly relevant will help to build the conversation around your booth and business.

4) Demonstrate Your Product or Service

If you're investing in a trade show appearance, maybe your product or service is valuable and unique on the market. Be sure to put a lot of thought into how you will demonstrate what you are offering. A trade show is the prefect opportunity to show off your product or service’s true value.

Think about it just like a mini-infomercial. Concentrate on the worthiness you will offer to the audience, not the features. When you can make it practical, do it. The more your audience can relate to your demo, the better!

5) Use Technology

Many modern systems can be used in the trade show environment to provide an exhibitor the upper hand.

Lately, digital signage and interactive touch monitors have been included in trade show booths in an effort to engage attendees. These digital elements may be used to show processes, teach consumers, showcase testimonies and a great deal of other functions that can distinguish an exhibitor on the trade show floor.

Location based marketing is another technology that you may well be in a position to use in your favor. As participants wander near your booth, text messages are delivered to their cellular phone containing special deals (maybe an offer to try out your game) and other announcements about browsing your booth. New systems like the iBeacon can make this possible.

6) Social Networking

Although industry events are an "in-person" event, it doesn't mean that social media can't play a role in your current trade show efficiency. Active social advertising participation through the show can allow you to resonate with followers -- attendees, and their friends who couldn't make it.

Be sure to look into Trade Show Display Pros if you’re looking for ways to improve your booth in the coming trade show season.

Trends in any industry can alter in the blink of an eye. Attending industry events and expos provides you the possibility to network with other specialists in your industry and find out about new services and techniques. Here is a set of the 10 very best, must-attend trade show events so that you can make additions to your calendar for 2018.

1. International Builder’s Show
Orlando, FL - January 9-11, 2018
This event is put on by the National Association of Home Builders (NAHB). It features all types of construction outfits, trade partners and design professionals. If you are in the home building or construction industry, this event will help you stay ahead of the competition in 2018.

2. CES Consumer Electronics Show
Las Vegas, NV - January 9-12, 2018
This event is not open to the public as it features the latest and greatest technology, most of which has not been released to the public. If your industry revolves around modern day technologies and efficiencies, you won’t want to miss exhibiting at this event.

3. DistribuTECH
San Antonio, TX - Jan 23-25, 2018
Looking to add new systems, automation or efficiencies to your operations. DistribuTECH is the industry leader in utility. If your business offers solutions for savings and efficiencies, this could be a great way to get the word out. Whether you’re an exhibitor or not at this show, there is surely something every business could benefit from by attending.

4. Natural Products Expo West
Anaheim, CA - Mar 7-11, 2018
This event is one of the world’s largest events that features organic and natural products. A great expo to consider featuring products at as well as a learning opportunity to see if your business can incorporate new materials for a more eco-friendly business operation.

5. Waste Expo
Las Vegas, NV - Apr 24-26, 2018
Featuring both the public and private sectors, this event can help your business lessen it’s carbon footprint and help offer new ideas for conservation. Whether you’re looking to save more money as a business or you want your customers to know that you’re doing your part, this is a show you won’t want to miss.

6. National Restaurant Show
Chicago, IL - May 22-24, 2018
The National Restaurant Show is always a fun one that happens in the heart of Chicago. If you are in the restaurant industry this show is sure to set the pace of your entire year. You will learn what the most recent technologies are in order to conduct your business more efficiently and increase your overall revenue.

7. Comic Con International
San Diego, CA - July 19-22, 2018
This is the largest event featuring comic books and popular arts! You may not be an exhibitor at this show, but there will be no shortage of fun and learning opportunities. Immerse yourself into one of the most creative events of the year.

8. International Manufacturing Technology Shows
Chicago, IL - Sept 10-15, 2018
If your business requires any type of manufacturing, the technology featured at this show is sure to have many opportunities in store for you.

9. Graph Expo
Chicago, IL - Sept 30- Oct 3, 2018
This is an event that nearly every business and industry can benefit from. If your business utilizes any type of print advertising, this is where you will find the most economical solutions for all of your printing, mailing, and formatting needs.

10. Pack Expo International
Chicago, IL - Oct 14-17, 2018
This event will cover all of your packaging needs. This show features over 2,000 exhibitors and showcases all of the latest packaging solutions and technologies that will benefit your business.

Things are quiet now, but it will not be long before trade show season is upon us once more! December is a superb time to finish preparing all the fine details of your event. In the end, a trade show presence isn't cheap, but a well-executed show can have remarkable returns on your investment.

Crowded show halls are par for the course, but trade show success is determined by setting your organization apart from the competition with an eye-catching booth and display.

Prior to the show, get in touch with your leads. Create a contact plan to let your leads know where and when they can visit your booth. Sign up for the LinkedIn group for your show, and connect to other participants there. Don't wait until the last minute to begin marketing!

Posting information and hooking up with possible leads will be the ultimate goal of any trade show, so ensure that your business credit cards, brochures, marketing collateral, and other displays are in great condition prior to going.

Following the trade show, your work has merely begun. Make a plan to nurture your new leads with email promotions, special deals, and personal follow-up once the show is over. Your fellow participants were surely overwhelmed by the amount of companies and serivces they came across, so take the time to point out to them who you are and just why they should use your products or services. Then repeat a couple weeks later.

Catching up with your public expo leads is an essential piece of the exhibition process. Regardless of whether you send an email, request to connect on LinkedIn, or request a followup phone call, you need to ensure your organization is top of mind. Follow-up as quickly as you can, ideally the following day. On the off chance that you anticipate sending an email or LinkedIn request, personalization is key; use their first name, and delight them with your excellent customer service and follow up.

Customized promo items, for example, tote sacks, pens, scratch pads, apparel, etc. are a sure fire way to stand out enough to be noticed, and also increase the likelihood of your business to remain on their brains long after the show is finished.

Do you need help planning and designing your booth? Trade Show Display Pros can help! See all of the trade show displays we have to offer to help you stick out from your competition. We can also help you choose products and materials that will best meet your needs. If you frequently exhibit at trade shows, be sure to invest in products and materials that are durable and lasting.