Having the latest trade show technology should be the top priority for your overall marketing efforts. You should stay up to date with the current trends to attract an audience at trade shows. Digital trade show displays such as LED screens, virtual reality, and digital signage are state-of-the-art products to engage attendees.
If you have all the gadgets, you might still wonder what to put on your digital trade show displays to pull the audience to your booth. Here are seven creative things you can add to your digital products to present visually appealing content.
1. Information About Products and Services
Educating the masses about your products and services is a great way to use digital displays. These displays can help people know more about your brand and begin to explore your products. It’s an excellent way to increase brand awareness and bring more leads to your business.
2. Brand-Focused Content
If your brand is new to the market, using signage to tell more about your brand is excellent for creating curiosity. Use innovative and creative approaches to introduce your brand. When people spend more time in your booth, make it a point to give detailed content with a proper demonstration by your staff.
3. Testimonials and Reviews
Many individuals make up their purchasing decisions based on the reviews and testimonials they read or watch. Presenting moving and engaging testimonials will undoubtedly draw attention, and people will begin to gather more information about your business. You can show video testimonials or text reviews.
4. Real-Time Social Media Updates
Most organizations maintain social media pages to build a customer base. If you have a huge fan following on social media, you can provide real-time updates on your digital trade show displays. It can help add more followers and customers to your business.
5. Help Attendees Navigate Using Digital Displays
Place digital displays outside the trade show to help the audience navigate their way to your booth. Use arrows, emoticons, and popular social media symbols to engage the audience.
6. Product Demonstrations
Create short clips about each product, demonstrating their features and applications. Play them on digital screens so that interested attendees will know more about what you have to offer.
7. Use Virtual Reality to Create Engagement
Augmented reality or virtual reality has garnered significant attention in terms of giving a live experience to the viewer. You can use this technology at your trade shows to creatively engage the audience and build brand awareness.