Trade shows are an invaluable marketing opportunity for businesses. This has been backed up through surveys, data, and research…the latest being a study published by the Center for Exhibition Industry Research (CEIR). The survey claims that approximately 81 percent of attendees have buying authority and spend an average of 8.3 hours at a trade show exhibition. This means that you have the opportunity to engage with many of the people involved in their businesses important buying decisions. Here are a few ideas to help you get their attention:
Create a Banner Wall to Maximize Brand Exposure:
Banner walls are created by combining individual banner stands to form one large wall. They’re very popular at sporting and media events and also at shopping malls. Using banner walls creatively within your booth can attract people to your business by helping make you look bigger and more important than many of the business around you.
For example, use banner walls on an open layout and then place smaller trade show displays like a counter or kiosk in front of or at the corner of the booth. Use the counters to hold giveaway contests; these are ideal for meet and greet purposes. This helps you create a booth that attracts attention, but also keeps the visitors engaged once they’re there.
Or, you could create banner walls to create a store-like layout and line your products. Banner walls work well if you have a huge choice of products to offer: they encourage attendees to browse and interact with your brand and help convince them to buy.
Draw Attention with Overhead Hangings:
If you’re in a particularly crowded trade show, you may want to consider using hanging fabric displays. These can be hung up high and can often be seen from anywhere in the trade show floor. They help to draw the attention of visitors, allowing them to locate your booth regardless of what’s on the floor around you. Overhead hanging fabric displays can also make a booth look larger than usual and generate curiosity among visitors.
Use Canopies and Tents:
Canopies and tents are a favorite at farmers markets, festivals, and open exhibitions. The best thing about a canopy is that they’re easy to use, and the back or side wall can be used to display your graphics or logo.
Are you looking for trade show display ideas? Call us!