COVID-19 brought many parts of the United States to a screeching halt in 2020, but Americans have slowly returned to normality since then. Although no one knows if we’ll ever return to pre-pandemic normal, life moves forward. While we wait for a post-pandemic world, there are a few things businesses can do now to create a COVID-safe exhibit at trade shows.
1. Focus on a Socially Distanced Booth Design
You can create a welcoming environment with some ingenuity while maintaining social distance. Consider a less-is-more approach in terms of product display and booth staff. Use signage, digital trade show displays, and floor graphics to help guests navigate space within the booth. Guide visitors to walk through a designated entrance to create a one-way flow to ensure safety. Plus, you can also use trade show displays to create barriers for an added sense of protection. These displays can be integrated into the design using a wide range of materials, shapes, and colors that complement your brand. Use AV equipment for product presentations and create designated spaces for one-to-one interaction.
2. Make Sure Your Staff Are COVID-Compliant
Before addressing visitors, you must make your staff feel confident interacting with attendees. Everyone involved must have a clear understanding of what they need to accomplish and how they intend to meet these goals. Plan your strategy around staff requirements. For example, if digital interaction isn’t feasible, strategically place a hand sanitizer to allow attendees to stay safe and participate in demonstrations. If food giveaways are a part of the exhibit, they should be pre-packaged and sealed. Ensure staff is up to date on all safety measures by sending regular updates through a common communication channel. Ensure booth staff wear masks at all times, and encourage them to wash their hands frequently.
3. Be Prepared for Event Disruptions in the Future
The pandemic has brought about changes in the way companies do business. Executives and employees have needed to adapt to the situation quickly. Adapting has included digitizing their customer interactions, changing internal operations, and introducing digitally enabled products.
These changes may not be temporary. Instead, the invaluable skills learned through the crisis can be used to future-proof the business. Executives should understand that not everyone will have the same comfort level while attending in-person events. They must look for out-of-the-box solutions to address these customers. Businesses must also look for ways to incorporate hybrid elements into future events.
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